Art-based Revitalization Strategy for Creative Actors in the Old City of Semarang

Abstract

The Old City area of Semarang is a favorite tourist attraction when tourists, both local and foreign, come to Semarang. This research aims to explain the strategy of Revitalizing the Old City by creative actors of the old city of Semarang and to analyze and explain the content of serving and promotion efforts of the old city of Semarang by creative actors of the old city of Semarang to explore and explain the conservation strategy through Art Education by the creative actors of the Old City of Semarang. This study uses an interdisciplinary approach: Arts Education, Arts Conservation, and Arts Communication. The method used is the descriptive qualitative method. Data collection techniques used are observation, interviews, and documentation. The data validity technique uses the data triangulation method. The results show that the art revitalization strategy for creative actors in the old city of Semarang is influenced by policy, financing, management, and promotion strategies. Conservation education from creative actors is influenced by creative actors, managers, and the general public. Meanwhile, the content presented by Kota Lama Semarang's creative actors includes educational and cultural content.