Masculine Product Visualization in Commercial Photography

Abstract

Photography has now become a form of communication, namely non-verbal communication delivered in the form of photos or pictures. Commercial photography, namely photos that have a sale value and are made according to commercial purposes, for example for advertising of a product, for posters, or something else. Product visualization is a form of communication that can apply commercial photography. The masculine product referred in this study is a collection of brands with products commonly used by men. In this section the author describes the methods taken to produce a photographic art creation. The concept raised by the author carries a masculine theme, such as using supporting properties that are often used by men. Masculine concepts can also be maximized through lighting, color, and the technique of taking each photo. In this paper there are several applications of concepts, accessories and lighting which are formed by the methods used by the author. Some examples include methods of exploration, experimentation, creation of works to finishing. Experimentation makes the sources of exploration practicable through the materials used by the author, so that they can proceed to the stage of forming works. The stage of forming the work of the writer tries to apply the concept through exploration and experimentation. As well as the finishing stage the author tries to sort out the works that have been formed through the previous method and determines some of the best photos which will then enter the editing or editing stage. The work raised by the author is a teaching experience at the Nahdhlatul Ulama University in Sidoarjo.