Analisis Tingkat Kepuasan Wisatawan di Ekowisata Hutan Mangrove Desa Pasarbanggi Kabupaten Rembang

Abstract

The aim of this research are 1. To know the condition of mangrove forest ecotourism in Desa
Pasarbanggi Rembang, 2. To know the level of satisfaction of tourists who visit the ecotourism of
mangrove forest in Desa Pasarbanggi Rembang. The method of research is mix method including
descriptive analysis and mean arithmetic. The data collection technique of qualitative research is
used technical triangulation (observation, interviews, and documentation), while the quantitative
used a questionnaire on 100 samples and the sampling technique was used accidental sampling. The
analytical method was used descriptive qualitative and calculating the arithmetic mean. The results
showed that: 1. The condition of mangrove forest ecotourism in Pasarbanggi based on dimensions
(1). Service of staff, (2) tangibles, (3) environmental education, (4) sanitation and hygiene, and (5)
natural resources and content are good, but there are still deficiencies, 2.The level of tourist
satisfaction in mangrove forest ecotourism is based on 5 dimensions those classified into the quite
satisfied category, namely the mean 2.86; 3,1; 3.33; 2.96; and 3.04.

Tujuan penelitian ini yaitu 1. Mengetahui kondisi ekowisata hutan mangrove Desa
Pasarbanggi Rembang, 2. Mengetahui tingkat kepuasan wisatawan yang berkunjung ke
ekowisa hutan mangrove Desa Pasarbanggi Kabupaten Rembang. Metode yang
digunakan yaitu mix method meliputi analisis deskriptif dan mean aritmatika. Teknik
pengambilan data penelitian kualitatif yaitu menggunakan triangulasi teknik (observasi,
wawancara, dan dokumetasi), sedangkan teknik pengambilan data penelitian kuantitatif
yaitu menggunakan kuesioner pada 100 sampel serta teknik sampling yang digunakan
yaitu accidental sampling. Metode analisis yang digunakan yaitu deskriptif kualitataif dan
penghitungan mean aritmatika. Hasil penelitian menunjukkan bahwa: 1. Kondisi
ekowisata hutan mangrove Desa Pasarbanggi Kabupaten Rembang berdasarkan dimensi
(1). Service of staf, (2) tangibles, (3) environmental education, (4) sanitation and hygiene, serta
(5) natural resources and content adalah baik, namun masih terdapat kekurangan, 2. Tingkat
kepuasan wisatawan di ekowisata hutan mangrove berdasarkan 5 dimensi tersebut
terklasifikasikan dalam kategori cukup puas yaitu mean 2,86; 3,1; 3,33; 2,96; dan 3,04.