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Purnama, M. S. A. C., & Murwatiningsih. (2014). Pengaruh Marketing Mix Terhadap Proses Keputusan Berkunjung ke Museum Ranggawarsita Semarang. Management Analysis Journal, 1(3), 1–10.
Samosir, B. A., & Wartini, S. (2017). Pengaruh Iklan pada Keputusan Pembelian melalui Sikap Konsumen. Management Analysis Journal, 6(3), 255.
Sa’ait, N., Kanyan, A., & Nazrin, M. F. (2016). The Effect of E-WoM on Customer Purchase Intention. International Academic Research Journal of Social Science, 2(1), 73–80.
Sumardi & Soliha E. 2015. The Effect of Bank Image and Trust on Loyality Mediated by Customer Satisfaction. Jurnal Dinamika Manajemen, 6 (2).
Almana, A. M., & Mirza, A. A. (2013). The Impact Of Electronic Word Of Mouth On Consumers’ Purchasing Decisions. The Impact Of Electronic Word Of Mouth On Consumers’ Purchasing Decisions, 82.
Apriani, Anita., Gufroni, Irham A., & Mubarok, Husni. (2012). Rancang Bangun Aplikasi Sistem Pendukung Keputusan Pemilihan Altenatif Tanaman Obat Berbasis Web. Journal Universitas Siliwangi Tasikmalaya. Volume 1, Nomor 1 Tahun 2012. Tasikmalaya : Universitas Siliwangi.
Apriliani, E. P., & Murwatiningsih. (2013). Apakah Kepercayaan Konsumen Lebih Efektif Daripada Risiko dan Harga?. Jurnal Dinamika Manajemen, 4(2), 180–187.
Ariyanto, M., Z., & Prihandono, D. (2018). The Influence Of Electronic Word-Of-Mouth And Destination Image On Visit Decision Through Visit Intention As Intervening Variable. Management Analysis Journal, 7 (3).
Bejo Siswanto. (2013). Manajemen Tenaga Kerja Indonesia, Pendekatan Administratif dan Operasional. Jakarta: Bumi Aksara.
Belch & Belch. (2012). Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition.
Bilson, Simamora. (2004). Riset Pemasaran. Jakarta: Gramedia Utama.
Chang, Kai dan Le Zhang. (2015). The Effects of Corporate Ownership Structure on Environmental Performance-Empirical Evidence from Unbalanced Penal Data in Heavy-Pollution Industries in China. WSEAS Transactions on systems and control Vol 10, ISSN 2224-2856.
Djatmiko, Tjahjono & Pradana, Rezza. (2016). Brand image and product price: its impact for samsung smartphone purchasing decision. Procedia - Social and Behavior Sciences, 219 (221 – 227).
Ecstasia, B., & Maftkuhah, Ida. (2018). Pengaruh Citra Merek Dan Persepsi Kualitas Layanan Terhadap Keputusan Pembelian Melalui Loyalitas Merek Pada Riez Palace Hotel Tegal. Management Analysis Journal, 7 (1).
Hafidh, W., A., & Hapsoro, B., B. (2018). The Influence Of Product Quality, Brand Image On Purchasing Decisions Through Brand Trust As Mediating Variable. Management Analysis Journal, 7 (4).
Hennig- Thurau, Thorsten, Kevin P. Gwinner, Gianfranco Walsh, and Dwayne D. Gremler. (2004). “Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?â€. Journal of Interactive Marketing, 18 (1): 38-52.
Jalilvand, M.R. & Samiei, N. (2012), The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran. Marketing Intelligence & Planning. Vol.30 No.4, pp.460-476
Khasanah, I. (2013). Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Mie Instan Sedaap Di Semarang. Jurnal Dinamika Manajemen, Vol. 4, No. 1, 2013, pp: 93-102.
Kotler, Philip dan Kevin Lane Keller. (2007). Manajemen Pemasaran. Millenium Edition. Alih Bahasa : Benyamin Molan. Edisi 12. Jakarta PT.Indeks
Kotler, Philip dan Keller Kevin Lane. (2008). Manajemen Pemasaran. Edisi Ketiga Belas, Jilid Dua, Jakarta : Erlangga.
Kotler, Philip dan Kevin Lane Keller. (2009). Manajemen Pemasaran. Alih Bahasa Molan.: Benyamin Edisi Keduabelas. Jilid 1. Cetakan Keempat. Jakarta: PT. Indeks.
Kotler, Phillip and Gary Amstrong. (2012). Prinsip-prinsip Pemasaran. Edisi 13. Jilid 1. Jakarta: Erlangga.
Kuncoro, A., & Sutomo, Y. (2018). Pricing Strategies and Implementation Promotion Strategies to Improve Customer Loyalty. Jurnal Dinamika Manajemen, 9 (1).
Ladhari, Riadh & Michaud, Melissa. (2015). eWOM effect on hotel booking intentions, attitudes, and website perceptions. International Journal of Hospitaly Management, 46 (36-45).
Luong, Duy Binh Vo, Thi Huong Giang Le, and Kho Huan. (2017). The Impact of Electronic Word of Mouth on Brand Image and Buying Decision: An Empirical Study in Vietnam Tourism. Jurnal ISSN : 2243-7770, Vol. 6 No. 1.
Mowen, J C. dan Michael Minor. 2002. Perilaku Konsume. Edisi Kelima, Jilid I. Jakarta: Erlangga.
Nasrullah, Rulli. (2015). Media Sosial. Bandung: Simbiosa Rekatama Media.
Naufal, M., H., & Maftukhah, Ida. (2017). Pengaruh Brand Image Dan Brand Love Terhadap Purchase Decision Melalui Word Of Mouth. Management Analysis Journal, 6 (2).
Nulufi, K., & Murwatiningsih. (2015). Minat Beli sebagai Mediasi Pengaruh Brand Image dan Sikap Konsumen terhadap Keputusan Pembelian Batik di Pekalongan. Management Analysis Journal, 4 (2).
Nuryatno, Y.J. (2012). Kualitas Layanan dan Positive Word of Mouth. Jurnal Dinamika Manajemen, Vol 3, No 2.
Onigbinde Isaac Oladepo and Odunlami Samuel Abimbola (2015), “The Influence of Brand Image and Promotional Mix on Consumer Buying DecisionA Study of Beverage Consumers in Lagos State, Nigeriaâ€. British Journal of Marketing Studies, Vol.3, No.4,pp.97-109.
Purnama, M. S. A. C., & Murwatiningsih. (2014). Pengaruh Marketing Mix Terhadap Proses Keputusan Berkunjung ke Museum Ranggawarsita Semarang. Management Analysis Journal, 1(3), 1–10.
Samosir, B. A., & Wartini, S. (2017). Pengaruh Iklan pada Keputusan Pembelian melalui Sikap Konsumen. Management Analysis Journal, 6(3), 255.
Sa’ait, N., Kanyan, A., & Nazrin, M. F. (2016). The Effect of E-WoM on Customer Purchase Intention. International Academic Research Journal of Social Science, 2(1), 73–80.
Sumardi & Soliha E. 2015. The Effect of Bank Image and Trust on Loyality Mediated by Customer Satisfaction. Jurnal Dinamika Manajemen, 6 (2).
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Affiliations
Nurul Fatimah
Univeritas Negeri Semarang
Dorojatun Prihandono
Universitas Negeri Semarang
How to Cite
1.
Fatimah N, Prihandono D. Key Determinants of Purchase Decision: A Case Study of Poeniko Batik Store in Pekalongan. MAJ [Internet]. 18Sep.2020 [cited 26Apr.2024];9(3):290-9. Available from: http://journal.unnes.ac.id/sju/maj/article/view/38294
Key Determinants of Purchase Decision: A Case Study of Poeniko Batik Store in Pekalongan
Vol 9 No 3 (2020): Management Analysis Journal
Submitted: Apr 14, 2020
Published: Sep 18, 2020
Abstract
Business competition that is getting stonger makes SME (Small Medium Enterprise) must be able to compete. Batik is one of SME that has influence in economic growth. The enterpreneurs have to compete with competitiors. This study aims to examine the influence of media sosial, electronic word of mouth, and brand image on purchase decision through purchase intention at Poeniko Batik Pekalongan store. The population in this study is consumers of Poeniko Batik Pekalongan. The number of samples used in this study were 100 people using the incidental sampling method. The data collection method uses documentation and questionnaires. The results showed that the electronic word of mouth, brand image and purchase variables had a positive and significant effect on purchasing decisions. While social media variables do not have a positive and significant effect on purchasing decisions. The results of the path analysis test indicate that purchase intention can mediate the influence of social media, electronic word of mouth, and brand image on purchasing decisions.