The Effect of Mutualism, Trust and Commitment on MSME Development With Attitude Variable to The Covid-19 Pandemic as a Moderation Variable

Eni Puji Estuti; Zumrotun Nafiah; Eko Sasono

doi:10.15294/jeec.v12i1.72748

Agustian, E., Mutiara, I., & Rozi, A. (2020). Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM Kota Jambi. J-MAS (Jurnal Manajemen Dan Sains), 5(2), 257. https://doi.org/10.33087/jmas.v5i2.192
Azmi Fadhilah, D., & Pratiwi, T. (2021). Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing. Coopetition : Jurnal Ilmiah Manajemen, 12(1), 17–22. https://doi.org/10.32670/coopetition.v12i1.279
Azwar, S. (2007). Sikap Manusia Teori dan Pengukurannya, Edisi ke-2 (2nd ed., Issue 2). Pustaka Pelajar Offset.
ECONOMIC, (COORDINATING MINISTRY FOR. (2022). (COORDINATING MINISTRY FOR ECONOMIC AFFAIRS. In (COORDINATING MINISTRY FOR ECONOMIC AFFAIRS: Vol. (Issue 1).
Fasochah, & Harnoto. (2013). Analisis Pengaruh Kepercayaan dan Kualitas Layanan terhadap Loyalitas Pelanggan dengan Kepuasan Konsumen sebagai Variabel Mediasi (Studi pada RS Darul Istiqomah Kaliwungu Kendal) Hartono. Jurnal Ekonomi Manajemen Akuntansi, 20(34), 1–14.
Hafsah, M. J. (2009). Kemitraan usaha: konsepsi dan strategi. In Pustaka Sinar Harapan (Vol. 5, Issue). Pustaka Sinar Harapan. https://books.google.co.id/books/about/Kemitraan_usaha.html?id=OPLsAAAAMAAJ&redir_esc=y
Hanim, L., Soponyono, E., & Maryanto, M. (2022). Pengembangan UMKM Digital di Masa Pandemi Covid-19. Prosiding Seminar Nasional Penelitian Dan Pengabdian Kepada Masyarakat, 2(1), 30–39. https://doi.org/10.24967/psn.v2i1.1452
Hariyoko, Y. (2018). Pengembangan UMKM di Kabupaten Tuban. JPAP: Jurnal Penelitian Administrasi Publik, 4(1), 1011–1015. https://doi.org/10.30996/jpap.v4i1.1286
Lazaroni, N. C. E., & Athanasius, S. S. (2019). Pengaruh Kompetisi dan Kooperasi Melalui Koopetisi Terhadap. Jemap, 2(1), 154. https://doi.org/10.24167/jemap.v2i1.2103
Natasya, V., & Hardiningsih, P. (2021). Kebijakan Pemerintah Sebagai Solusi Meningkatkan Pengembangan UMKM di Masa Pandemi. Ekonomis: Journal of Economics and Business, 5(1), 141. https://doi.org/10.33087/ekonomis.v5i1.317
Nyuur, R. B., Donbesuur, F., Owusu-Yirenkyi, D., Ampong, G. O. A., & Tantawy, A. A. (2023). Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack. Industrial Marketing Management, 113(May), 128–137. https://doi.org/10.1016/j.indmarman.2023.05.016
Pahlevi et al. (2022). Management Analysis Journal. 11(4), 328–336.
Rachmawan, B. dkk. (2018). Pengembangan UMKM Antara Konseptual dan Pengalaman Praktis. UGM Press.
Sanou, F. H., & Roy, F. Le. (2014). Does Coopetition Strategy Improve Market Performance ? An Empirical Study in Mobile Phone Industry Frédéric Le Roy University of Montpellier 1 and Groupe Famara Hyacinthe Sanou DOES COOPETITION STRATEGY IMPROVE MARKET PERFORMANCE ? Journal of Economics and Management, January 2014.
Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A. (2020). Penggunaan Digital Marketing untuk Memperluas Pasar dan Meningkatkan Daya Saing UMKM. Community Empowerment, 6(1), 42–47. https://doi.org/10.31603/ce.4244
Takhim, M., & Meftahudin, M. (2018). Analisis Pengaruh Modal Usaha, Kreatifitas dan Daya Saing Terhadap Pengembangan UMKM (Studi Kasus pada Bengkel Las di Kabupaten Wonosobo). Journal of Economic, Management, Accounting and Technology, 1(1), 65–73. https://doi.org/10.32500/jematech.v1i1.213
Trihudiyatmanto, M. (2021). Peran Pandemi Covid 19 Sebagai Moderasi Hubungan Anteseden Koopetisi Dengan Perkembangan Umkm. Jurnal Bisnis & Akuntansi Unsurya, 6(1), 15–34. https://doi.org/10.35968/jbau.v6i1.623
Wibowo. (2013). Perilaku Dalam Organisasi. In Journal of the American Chemical Society (ketiga, Vol. 3, Issue). Rajawali Pers. https://shodhganga.inflibnet.ac.in/jspui/handle/10603/7385
Zia, H. (2020). Pengaturan Pengembangan Umkm Di Indonesia. Rio Law Jurnal, 1(1). https://doi.org/10.36355/rlj.v1i1.328

Abstract viewed - 86 times
PDF downloaded - 66 times

Affiliations

Eni Puji Estuti
Sekolah Tinggi Ilmu Ekonomi Semarang

Zumrotun Nafiah
Sekolah Tinggi Ilmu Ekonomi Semarang

Eko Sasono
Sekolah Tinggi Ilmu Ekonomi Semarang

Content Top

The Effect of Mutualism, Trust and Commitment on MSME Development With Attitude Variable to The Covid-19 Pandemic as a Moderation Variable

Eni Puji Estuti ,
Zumrotun Nafiah ,
Eko Sasono

Vol 12 No 1 (2023): June 2023

DOI 10.15294/jeec.v12i1.72748

Submitted: Aug 8, 2023

Published: Aug 8, 2023

Abstract

In the increasingly rapid development of the information age, MSME actors are required to optimize resources, but with limited capital and so on, MSME actors do not fully have all the resources needed. Coopetition is one of the phenomena currently being carried out by business actors and MSMEs. Where in coopetition the two parties who compete with each other at the same time also decide to work together. This study aims to analyze 3 dimensions of coopetition, namely mutualism, trust and commitment to the development of MSMEs by involving attitudes towards pandemics as a moderating variable. This research is a quantitative study with a population of business actors (MSMEs) who are in the Semarang City BUMN House which has as many as 2,000 MSME members. The test uses multiple linear regression analysis and Moderated Regression Analysis (MRA). The results of the analysis show that mutualism, trust and commitment each have an effect on the development of MSMEs. Attitudes towards the Covid-19 pandemic did not work as a moderating variable.