Azizah, U., & Maftukhah, I. (2017). Pengaruh Kemitraan dan Orientasi Pelanggan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing. Management Analysis Journal, 6(2), 206-213.
Azizi, S., Movahed, S. A., & Khah, M. H. (2009). The Effect of Marketing Strategy and Marketing Capability on Business Performance. Case Study: Iran's Medical Equipment Sector. Journal of Medical Marketing, 9(4), 309-317.
Farida, N. (2016). Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance. Jurnal Dinamika Manajemen, 7(1), 59-65.
Ghorbani, H., Dalvi, M. R., & Hirmanpour, I. (2014). Studying the Effect of Market Orientation on Marketing Effectiveness Case Study: Hotels in Isfahan Province. International Journal of Academic Research in Business and Social Sciences, 4(1), 570.
Ghozali, Imam. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21. Semarang: Badan Penerbit Universitas Diponegoro.
Hadiwidjojo, D. (2012). Kapabilitas Pemasaran sebagai Mediasi Pengaruh Orientasi Pasar Orientasi Pembelajaran dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran (Studi Pada Usaha Menengah di Sulawesi Tenggara). Jurnal Aplikasi Manajemen, 10(3), 472-484.
Handayani, B. D. (2011). Pengukuran Kinerja Organisasi dengan Pendekatan Balanced Scorecard Pada RSUD Kabupaten Kebumen. Jurnal Dinamika Manajemen, 2(1).
Hanvanich, S., Dröge, C., & Calantone, R. (2003). Reconceptualizing the Meaning and Domain of Marketing Knowledge. Journal of Knowledge Management, 7(4), 124-135.
Kamboj, S., & Rahman, Z. (2017). Market Orientation, Marketing Capabilities and Sustainable Innovation: the Mediating Role of Sustainable Consumption and Competitive Advantage. Management Research Review, 40(6), 698-724.
Kayabasi, A., & Mtetwa, T. (2016). Impact of Marketing Effectiveness and Capabilities, and Export Market Orientation on Export Performance: Evidence from Turkey. European Business Review, 28(5), 532-559.
Kotler, P. (2000). Manajemen Pemasaran Edisi Milenium . Jakarta: Ikrar Mandiri Abadi.
Kotler, P., & Keller, K. L. (2009).Manajemen Pemasaran. (P.B. Sabran, Ed.13). Jakarta: Erlangga
Kuncoro, M. (2007). Menuju Negara Industri Baru 2030. Yogyakarta: Andi.
Kuncoro, Mudjarad. (2013). Metode Riset Untuk Bisnis Dan Ekonomi. Edisi Empat. Jakarta: Erlangga.
Mawu, I. P. P. (2016). Analisis Pengaruh Kompetensi Pengetahuan Pemasaran dan Orientasi Kewirausahaan terhadap Kapabilitas Pemasaran dan Kinerja Pemasaran (Studi pada Wirausaha Industri Rumah Kayu Kota Tomohon). Jurnal Emba: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 4(3).
Murwatiningsih, M. (2016). Pengaruh Kemampuan Manajemen dan Karakteristik Usaha terhadap Kinerja Usaha UKM Olahan Produk Salak di Kabupaten Banjarnegara. Management Analysis Journal, 5(2).
Nurhasanah, N., & Murwatiningsih, M. (2018). The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance. Management Analysis Journal, 7(4), 458-468.
Setiyaningrum, A., Udaya J., & Efendi (2015). Prinsip-Prinsip Pemasaran-Pengenalan Pus Tren Terkini, Tentang Pemasaran Global, Pemasaran Jasa Green Marketing, Entrepreneurial Marketing dan E-Marketing. Yogyakarta: ANDI.
Shin, S., & Damon Aiken, K. (2012). The Mediating Role of Marketing Capability: Evidence from Korean Companies. Asia Pacific Journal of Marketing and Logistics, 24(4), 658-677.
Soejono, F., & Heriyanto, H. (2018). Privatization and Firm Performance: a Study of Indonesia’s State-Owned Enterprises. Jurnal Dinamika Manajemen, 9(2), 149-158.
Sugiyarti, G. (2015). Creation Marketing Capabilities as Antecedents for Success Marketing Performance. Journal of Research in Marketing, 5(1).
Suwono, L. V., & Sihombing, S. O. (2016). Factors Affecting Customer Loyalty of Fitness Centers: an Empirical Study. Jurnal Dinamika Manajemen, 7(1), 45-55.
Teguh Iman, S., & Euis, S. Competitiveness, Marketing Access, Network Capability and Its Impacts on Marketing Performance. Jurnal Dinamika Manajemen.
Wahyuningsih, S. E., & Murwatiningsih, M. (2017). Membangun Jejaring Kewirausahaan Melalui Keunggulan Usaha Konveksi untuk Meningkatkan Kinerja Pemasaran. Teknobuga, 4(1), 76-94.
Wulandari, A. (2012). Pengaruh Orientasi Pelanggan, Orientasi Pesaing dan Inovasi Produk terhadap Kinerja Pemasaran. Management Analysis Journal, 1(2).
Zhu, Z., & Nakata, C. (2007). Reexamining the Link between Customer Orientation and Business Performance: the Role of Information Systems. Journal of Marketing Theory and Practice, 15(3), 187-203
- Abstract viewed - 344 times
- pdf downloaded - 300 times
Affiliations
Devita Nurul Ulfa
Universitas Negeri Semarang
Murwatiningsih Murwatiningsih
Universitas Negeri Semarang
How to Cite
The Mediating Role for Improving Marketing Performance
Vol 9 No 1 (2020): Management Analysis Journal
Submitted: Sep 25, 2019
Published: Mar 24, 2020
Abstract
This research aims to examine the effect of marketing knowledge competence and customer orientation on performance of marketing toward marketing capabilities. The population data in this research is the hawkers of Tuin Van Java centre in Magelang City. The total sample is 127 respondents. This research using a saturated sampling. The data analysis method in this research using descriptive analysis, regression analysis, and path analysis with IBM SPSS versi 21. The research result shows that marketing knowledge competence and customer orientation had positive and significant influence on marketing performance through marketing capabilities. marketing capabilities are also able to mediate the effect of marketing knowledge competence and customer orientation toward marketing performance.