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Affiliations
Marcellina Elfrida Laksmana
Universitas Bina Nusantara
Ferrel Enoch Ibrahim
Universitas Bina Nusantara
Adela Diovany
Universitas Bina Nusantara
Evi Rinawati Simanjuntak
Universitas Bina Nusantara
How to Cite
The Factors of Stockpiling Behavior Using Health Belief Model With Moderating Role of Perceived Scarcity in Context of Covid-19
Vol 12 No 1 (2023): Management Analysis Journal
Submitted: Feb 8, 2023
Published: Mar 30, 2023
Abstract
The COVID-19 pandemic that occurred made people panic and do all kinds of ways to avoid getting infected with COVID-19. One of the ways to avoid getting infected is by stockpiling health products because it requires certain health products to avoid getting infected. Due to the lack of research on COVID-19 related to perceived susceptibility, perceived severity, perceived barriers, stockpiling, and perceived scarcity, this research was created with the aim that business owners and governments can take action and make appropriate regulations when a pandemic occurs again in the future. will come. This study involved 300 respondents and was examined using a quantitative non-probability convenience sampling approach with the Smart PLS application to test the validity, reliability, and hypotheses. The results of this study explain that perceived susceptibility, perceived severity, and perceived barriers have a positive relationship with stockpiling, and perceived scarcity moderates the relationship between perceived severity and stockpiling.