Adner, R., & Kapoor, R. (2010). Value creation in innovation ecosystems: How the structure of technological interdependence affects firm performance in new technology generations. Strategic Management Journal, 31(3), 306–333. https://doi.org/10.1002/smj.82.
Ahn, S., Kim, K.-S., & Lee, K.-H. (2022). Technological capabilities, entrepreneurship and innovation of technology-based start-ups: The resource-based view. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 156. https://doi.org/10.3390/joitmc8030156.
Aqilla, A., & Ramli, T. A. (2022). Adaptasi likelihood of confusion dalam pengaturan persamaan pada pokoknya dalam undang-undang nomor 20 tahun 2016 tentang merek dan indikasi geografis. Bandung Conference Series: Law Studies, 2(2), 1203–1208. https://doi.org/10.29313/bcsls.v2i2.2903.
Azzi, M. (2022). GoTo Group: Riding the digital wave in Southeast Asia. Asia-Pacific Journal of Business Administration, 14(1), 1-18.
Bal, H. Ç., & Erkan, Ç. (2019). Industry 4.0 and Competitiveness. Procedia Computer Science, 158, 625–631. https://doi.org/10.1016/j.procs.2019.09.096
Cao, G., Duan, Y., & Cadden, T. (2019). The link between information processing capability and competitive advantage mediated through decision-making effectiveness. International Journal of Information Management, 44, 121–131. https://doi.org/10.1016/j.ijinfomgt.2018.10.003.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108.
Barney, J. B. & Arikan, A.M. (2001) The Resource-Based View: Origins and Implications. In: Hitt, M.A., Freeman, R.E. and Harrison, J.S., Eds., The Blackwell Handbook of Strategic Management, Wiley-Blackwell, Hoboken, 124-188.
Battisti, E., Nirino, N., Leonidou, E., & Thrassou, A. (2022). Corporate venture capital and CSR performance: An extended resource based view’s perspective. Journal of Business Research, 139, 1058–1066. https://doi.org/10.1016/j.jbusres.2021.10.054.
Cheah, C. W., & Koay, K. Y. (2022). The political game of innovation: Evidence from the ride-hailing service industry. European Journal of Innovation Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/EJIM-03-2022-0103.
Chen, C.-H., Lan, Y.-L., Yang, W.-P., Hsu, F.-M., Lin, C.-L., & Chen, H.-C. (2019). Exploring the impact of a telehealth care system on organizational capabilities and organizational performance from a resource-based perspective. International Journal of Environmental Research and Public Health, 16(20), 3988. https://doi.org/10.3390/ijerph16203988
Chen, Y.-A., Guo, S.-L., & Huang, K.-F. (2023). Antecedents of internationalization of Taiwanese SMEs: A resource-based view. International Journal of Emerging Markets, ahead-of-print(ahead-of-print). https://doi.org/10.1108/IJOEM-05-2022-0875.
CNN Indonesia. (2021) Gojek dan Tokopedia Resmi Merger jadi GoTo. CNN Ekonomi. Retrieved March 24, 2023, from https://www.cnnindonesia.com/ekonomi/20210517125331-92-643264/gojek-dan-tokopedia-resmi-merger-jadi-goto.
Cooper, S. C., Pereira, V., Vrontis, D., & Liu, Y. (2023). Extending the resource and knowledge based view: Insights from new contexts of analysis. Journal of Business Research, 156, 113523. https://doi.org/10.1016/j.jbusres.2022.113523.
Cuthbertson, R. W., & Furseth, P. I. (2022). Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation. Journal of Business Research, 152, 168–176. https://doi.org/10.1016/j.jbusres.2022.07.030.
Cuthbertson, R. W., & Furseth, P. I. (2022). Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation. Journal of Business Research, 152, 168–176. https://doi.org/10.1016/j.jbusres.2022.07.030.
.
Direktorat Jenderal Kekayaan Intelektual. (2022). Sengketa GoTo: DJKI Klarifikasi Alasan Gojek & Tokopedia Dapatkan Sebagian Mereknya. DGIP. Retrieved March 10, 2023, from https://dgip.go.id/artikel/detail-artikel/sengketa-goto-djki-klarifikasi-alasan-gojek-tokopedia-dapatkan-sebagian-mereknya?kategori=Berita%20Resmi%20Desain%20Industri.
Dutot, V., & Van Horne, C. (2015). Digital entrepreneurship intention in a developed vs. Emerging country: An exploratory study in France and the UAE. Transnational Corporations Review, 7(1), 79–96. https://doi.org/10.5148/tncr.2015.7105.
Erjansola, A.-M., Lipponen, J., Vehkalahti, K., Aula, H.-M., & Pirttilä-Backman, A.-M. (2021). From the brand logo to brand associations and the corporate identity: Visual and identity-based logo associations in a university merger. Journal of Brand Management, 28(3), 241–253. https://doi.org/10.1057/s41262-020-00223-5.
Ginting, P. J., Wijaya, F., & Jung, C. (2021). Improving service quality towards consumer satisfaction on Gojek transportation services using the importance perfomance analysis (IPA) method. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 3250–3257. https://doi.org/10.33258/birci.v4i2.2075.
GoTo. (2021). Annual Report. PT GoTo Gojek Tokopedia Tbk. https://assets.tokopedia.net/asts/goto/ANNUAL%20REPORT_FINAL_2021.pdf.
GoTo. (2022). Prospektus: Penawaran Umum Perdana Saham. PT GoTo Gojek Tokopedia Tbk. https://assets.tokopedia.net/asts/goto/Prospektus%20Final%20GOTO%20_%20R29Apr22.pdf.
Gupta, S., Drave, V. A., Dwivedi, Y. K., Baabdullah, A. M., & Ismagilova, E. (2020). Achieving superior organizational performance via big data predictive analytics: A dynamic capability view. Industrial Marketing Management, 90, 581–592. https://doi.org/10.1016/j.indmarman.2019.11.009.
Hall, R. (1992). The strategic analysis of intangible resources. Strategic Management Journal, 13(2), 135–144. https://www.jstor.org/stable/2486410.
Heikal, M., Khaddafi, M., & Ummah, A. (2014). Influence analysis of return on assets (ROA), return on equity (ROE), net profit margin (NPM), debt to equity ratio (DER), and current ratio (CR), against corporate profit growth in automotive in Indonesia Stock Exchange. International Journal of Academic Research in Business and Social Sciences, 4(12), 101. https://doi.org/10.6007/IJARBSS/v4-i12/1331.
Hongdao, Q., Bibi, S., Mu, D., Khan, A., & Raza, A. (2022). Legal business model digitalization: The post covid-19 legal industry. SAGE Open, 12(2), 215824402210939. https://doi.org/10.1177/21582440221093983.
Hsu, P. H., Li, D., Li, Q., Teoh, S. H., & Tseng, K. (2022). Valuation of new trademarks. Management Science, 68(1), 257-279.
Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39(8), 2255–2276. https://doi.org/10.1002/smj.2904.
Lamotte, D. (2012). Human Capital - a driving force for business growth. Working Paper presented by David Lamotte. ILO country office for Pacific Islands Countries.
Li, L., Lin, J., Turel, O., Liu, P., & Luo, X. (Robert). (2020). The impact of e-commerce capabilities on agricultural firms’ performance gains: The mediating role of organizational agility. Industrial Management & Data Systems, 120(7), 1265–1286. https://doi.org/10.1108/IMDS-08-2019-0421.
Linggadjaya, R. I. T., Sitio, B., & Situmorang, P. (2022). Transformasi digital pt bank jago tbk dari bank konvensional menjadi bank digital. International Journal of Digital Entrepreneurship and Business, 3(1), 9–22. https://doi.org/10.52238/ideb.v3i1.76.
Longo, F., Nicoletti, L., & Padovano, A. (2017). Smart operators in industry 4.0: A human-centered approach to enhance operators’ capabilities and competencies within the new smart factory context. Computers & Industrial Engineering, 113, 144–159. https://doi.org/10.1016/j.cie.2017.09.016.
Mariani, M., & Borghi, M. (2019). Industry 4.0: A bibliometric review of its managerial intellectual structure and potential evolution in the service industries. Technological Forecasting and Social Change, 149, 119752. https://doi.org/10.1016/j.techfore.2019.119752.
Mishra, D., Luo, Z., Hazen, B., Hassini, E., & Foropon, C. (2018). Organizational capabilities that enable big data and predictive analytics diffusion and organizational performance: A resource-based perspective. Management Decision, 57(8), 1734–1755. https://doi.org/10.1108/MD-03-2018-0324.
Nassaji, H. (2015). Qualitative and descriptive research: Data type versus data analysis. Language Teaching Research, 19(2), 129–132. https://doi.org/10.1177/1362168815572747.
Prasetyo, E. H. (2021). Legitimacy building of digital platforms in the informal economy: Evidence from Indonesia. Journal of Entrepreneurship in Emerging Economies, 14(6), 1168–1187. https://doi.org/10.1108/JEEE-02-2021-0073.
Pratomo, Y. (2021). Gojek dan Tokopedia merger, GoTo kuasai 2 persen PDB Indonesia. IDX. Retrieved March 24, 2023, from https://www.idxchannel.com/economics/gojek-dan-tokopedia-merger-goto-kuasai-2-persen-pdb-indonesia.
Prosek, E. A., & Gibson, D. M. (2021). Promoting Rigorous Research by Examining Lived Experiences: A Review of Four Qualitative Traditions. Journal of Counseling & Development, 99(2), 167–177. https://doi.org/10.1002/jcad.12364.
Rufaidah, P. (2012). Manajemen Strategik. Humaniora.
Sallah, C. A., & Caesar, L. D. (2020). Intangible resources and the growth of women businesses: Empirical evidence from an emerging market economy. Journal of Entrepreneurship in Emerging Economies, 12(3), 329–355. https://doi.org/10.1108/JEEE-05-2019-0070.
Schriber, S., & Löwstedt, J. (2015). Tangible resources and the development of organizational capabilities. Scandinavian Journal of Management, 31(1), 54–68. https://doi.org/10.1016/j.scaman.2014.05.003.
Setiawan, K. (2021,). Gojek dan tokopedia digugat Rp 2,08 triliun karena merek goto. Tempo. https://bisnis.tempo.co/read/1525842/gojek-dan-tokopedia-digugat-rp-208-triliun-karena-merek-goto.
Sianturi, P. M., & Putrawan, S. (2023). Pengajuan gugatan pelanggaran merek goto terhadap gojek dan tokopedia (Goto) karena memiliki unsur persamaan pada pokoknya. Kertha Negara: Journal Ilmu Hukum, 10(7), 715–726. https://ojs.unud.ac.id/index.php/Kerthanegara/article/view/90542.
Silva, R., & Oliveira, C. (2020). The influence of innovation in tangible and intangible resource allocation: A qualitative multi case study. Sustainability, 12(12), 4989. https://doi.org/10.3390/su12124989.
Silviana, N. S., Rofiaty, & Puspaningrum, A. (2022). The effect of customer experience of trust and e-service quality on customer loyalty with customer satisfaction as a research mediation variable in Tokopedia e-commerce: A study case on new students in East Java. International Journal of Research in Business and Social Science (2147- 4478), 11(6), 600–608. https://doi.org/10.20525/ijrbs.v11i6.1971.
Stephanie, P. D., Natasha, O. A., Enjelina, S., & Redi, A. (2021). Mengelaborasi Hukum Positif Tertulis Indonesia Mengatur Startup. Prosiding SENAPENMAS, 1253-1262.
Strouhal, J., Štamfestová, P., Ključnikov, A., & Vincúrová, Z. (2018). Different approaches to the ebit construction and their impact on corporate financial performance based on the return on assets: some evidence from Czech top100 companies. Journal of competitiveness, 10(1), 144. https://doi.org/10.7441/joc.2018.01.09
Syahputra, Z. E., Adam, M., & Ilhamsyah Putra, T. R. (2022). The effect of consumer experience and brand trust on e-market place repurchase intention and its impact on consumer loyalty: Case study after Tokopedia merger become GoTo. International Journal of Scientific and Management Research, 05(12), 84–96. https://doi.org/10.37502/IJSMR.2022.51207.
The Jakarta Post. (2023). Gojek reinforces 2023 strategy with innovations, product variation. The Jakarta Post. Retrieved March 24, 2023, from https://www.thejakartapost.com/front-row/2023/03/01/gojek-reinforces-2023-strategy-with-innovations-product-variation.html.
Thum-Thysen, A., Voigt, P., Bilbao-Osorio, B., Maier, C., & Ognyanova, D. (2019). Investment dynamics in Europe: Distinct drivers and barriers for investing in intangible versus tangible assets? Structural Change and Economic Dynamics, 51, 77–88. https://doi.org/10.1016/j.strueco.2019.06.010.
Yang, S., Kher, R., & Newbert, S. L. (2020). What signals matter for social startups? It depends: The influence of gender role congruity on social impact accelerator selection decisions. Journal of Business Venturing, 35(2), 105932. https://doi.org/10.1016/j.jbusvent.2019.03.001.
Ye, G., Priem, R. L., & Alshwer, A. A. (2012). Achieving demand-side synergy from strategic diversification: How combining mundane assets can leverage consumer utilities. Organization Science, 23(1), 207–224. https://doi.org/10.1287/orsc.1100.0627.
Ahn, S., Kim, K.-S., & Lee, K.-H. (2022). Technological capabilities, entrepreneurship and innovation of technology-based start-ups: The resource-based view. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 156. https://doi.org/10.3390/joitmc8030156.
Aqilla, A., & Ramli, T. A. (2022). Adaptasi likelihood of confusion dalam pengaturan persamaan pada pokoknya dalam undang-undang nomor 20 tahun 2016 tentang merek dan indikasi geografis. Bandung Conference Series: Law Studies, 2(2), 1203–1208. https://doi.org/10.29313/bcsls.v2i2.2903.
Azzi, M. (2022). GoTo Group: Riding the digital wave in Southeast Asia. Asia-Pacific Journal of Business Administration, 14(1), 1-18.
Bal, H. Ç., & Erkan, Ç. (2019). Industry 4.0 and Competitiveness. Procedia Computer Science, 158, 625–631. https://doi.org/10.1016/j.procs.2019.09.096
Cao, G., Duan, Y., & Cadden, T. (2019). The link between information processing capability and competitive advantage mediated through decision-making effectiveness. International Journal of Information Management, 44, 121–131. https://doi.org/10.1016/j.ijinfomgt.2018.10.003.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108.
Barney, J. B. & Arikan, A.M. (2001) The Resource-Based View: Origins and Implications. In: Hitt, M.A., Freeman, R.E. and Harrison, J.S., Eds., The Blackwell Handbook of Strategic Management, Wiley-Blackwell, Hoboken, 124-188.
Battisti, E., Nirino, N., Leonidou, E., & Thrassou, A. (2022). Corporate venture capital and CSR performance: An extended resource based view’s perspective. Journal of Business Research, 139, 1058–1066. https://doi.org/10.1016/j.jbusres.2021.10.054.
Cheah, C. W., & Koay, K. Y. (2022). The political game of innovation: Evidence from the ride-hailing service industry. European Journal of Innovation Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/EJIM-03-2022-0103.
Chen, C.-H., Lan, Y.-L., Yang, W.-P., Hsu, F.-M., Lin, C.-L., & Chen, H.-C. (2019). Exploring the impact of a telehealth care system on organizational capabilities and organizational performance from a resource-based perspective. International Journal of Environmental Research and Public Health, 16(20), 3988. https://doi.org/10.3390/ijerph16203988
Chen, Y.-A., Guo, S.-L., & Huang, K.-F. (2023). Antecedents of internationalization of Taiwanese SMEs: A resource-based view. International Journal of Emerging Markets, ahead-of-print(ahead-of-print). https://doi.org/10.1108/IJOEM-05-2022-0875.
CNN Indonesia. (2021) Gojek dan Tokopedia Resmi Merger jadi GoTo. CNN Ekonomi. Retrieved March 24, 2023, from https://www.cnnindonesia.com/ekonomi/20210517125331-92-643264/gojek-dan-tokopedia-resmi-merger-jadi-goto.
Cooper, S. C., Pereira, V., Vrontis, D., & Liu, Y. (2023). Extending the resource and knowledge based view: Insights from new contexts of analysis. Journal of Business Research, 156, 113523. https://doi.org/10.1016/j.jbusres.2022.113523.
Cuthbertson, R. W., & Furseth, P. I. (2022). Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation. Journal of Business Research, 152, 168–176. https://doi.org/10.1016/j.jbusres.2022.07.030.
Cuthbertson, R. W., & Furseth, P. I. (2022). Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation. Journal of Business Research, 152, 168–176. https://doi.org/10.1016/j.jbusres.2022.07.030.
.
Direktorat Jenderal Kekayaan Intelektual. (2022). Sengketa GoTo: DJKI Klarifikasi Alasan Gojek & Tokopedia Dapatkan Sebagian Mereknya. DGIP. Retrieved March 10, 2023, from https://dgip.go.id/artikel/detail-artikel/sengketa-goto-djki-klarifikasi-alasan-gojek-tokopedia-dapatkan-sebagian-mereknya?kategori=Berita%20Resmi%20Desain%20Industri.
Dutot, V., & Van Horne, C. (2015). Digital entrepreneurship intention in a developed vs. Emerging country: An exploratory study in France and the UAE. Transnational Corporations Review, 7(1), 79–96. https://doi.org/10.5148/tncr.2015.7105.
Erjansola, A.-M., Lipponen, J., Vehkalahti, K., Aula, H.-M., & Pirttilä-Backman, A.-M. (2021). From the brand logo to brand associations and the corporate identity: Visual and identity-based logo associations in a university merger. Journal of Brand Management, 28(3), 241–253. https://doi.org/10.1057/s41262-020-00223-5.
Ginting, P. J., Wijaya, F., & Jung, C. (2021). Improving service quality towards consumer satisfaction on Gojek transportation services using the importance perfomance analysis (IPA) method. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 3250–3257. https://doi.org/10.33258/birci.v4i2.2075.
GoTo. (2021). Annual Report. PT GoTo Gojek Tokopedia Tbk. https://assets.tokopedia.net/asts/goto/ANNUAL%20REPORT_FINAL_2021.pdf.
GoTo. (2022). Prospektus: Penawaran Umum Perdana Saham. PT GoTo Gojek Tokopedia Tbk. https://assets.tokopedia.net/asts/goto/Prospektus%20Final%20GOTO%20_%20R29Apr22.pdf.
Gupta, S., Drave, V. A., Dwivedi, Y. K., Baabdullah, A. M., & Ismagilova, E. (2020). Achieving superior organizational performance via big data predictive analytics: A dynamic capability view. Industrial Marketing Management, 90, 581–592. https://doi.org/10.1016/j.indmarman.2019.11.009.
Hall, R. (1992). The strategic analysis of intangible resources. Strategic Management Journal, 13(2), 135–144. https://www.jstor.org/stable/2486410.
Heikal, M., Khaddafi, M., & Ummah, A. (2014). Influence analysis of return on assets (ROA), return on equity (ROE), net profit margin (NPM), debt to equity ratio (DER), and current ratio (CR), against corporate profit growth in automotive in Indonesia Stock Exchange. International Journal of Academic Research in Business and Social Sciences, 4(12), 101. https://doi.org/10.6007/IJARBSS/v4-i12/1331.
Hongdao, Q., Bibi, S., Mu, D., Khan, A., & Raza, A. (2022). Legal business model digitalization: The post covid-19 legal industry. SAGE Open, 12(2), 215824402210939. https://doi.org/10.1177/21582440221093983.
Hsu, P. H., Li, D., Li, Q., Teoh, S. H., & Tseng, K. (2022). Valuation of new trademarks. Management Science, 68(1), 257-279.
Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39(8), 2255–2276. https://doi.org/10.1002/smj.2904.
Lamotte, D. (2012). Human Capital - a driving force for business growth. Working Paper presented by David Lamotte. ILO country office for Pacific Islands Countries.
Li, L., Lin, J., Turel, O., Liu, P., & Luo, X. (Robert). (2020). The impact of e-commerce capabilities on agricultural firms’ performance gains: The mediating role of organizational agility. Industrial Management & Data Systems, 120(7), 1265–1286. https://doi.org/10.1108/IMDS-08-2019-0421.
Linggadjaya, R. I. T., Sitio, B., & Situmorang, P. (2022). Transformasi digital pt bank jago tbk dari bank konvensional menjadi bank digital. International Journal of Digital Entrepreneurship and Business, 3(1), 9–22. https://doi.org/10.52238/ideb.v3i1.76.
Longo, F., Nicoletti, L., & Padovano, A. (2017). Smart operators in industry 4.0: A human-centered approach to enhance operators’ capabilities and competencies within the new smart factory context. Computers & Industrial Engineering, 113, 144–159. https://doi.org/10.1016/j.cie.2017.09.016.
Mariani, M., & Borghi, M. (2019). Industry 4.0: A bibliometric review of its managerial intellectual structure and potential evolution in the service industries. Technological Forecasting and Social Change, 149, 119752. https://doi.org/10.1016/j.techfore.2019.119752.
Mishra, D., Luo, Z., Hazen, B., Hassini, E., & Foropon, C. (2018). Organizational capabilities that enable big data and predictive analytics diffusion and organizational performance: A resource-based perspective. Management Decision, 57(8), 1734–1755. https://doi.org/10.1108/MD-03-2018-0324.
Nassaji, H. (2015). Qualitative and descriptive research: Data type versus data analysis. Language Teaching Research, 19(2), 129–132. https://doi.org/10.1177/1362168815572747.
Prasetyo, E. H. (2021). Legitimacy building of digital platforms in the informal economy: Evidence from Indonesia. Journal of Entrepreneurship in Emerging Economies, 14(6), 1168–1187. https://doi.org/10.1108/JEEE-02-2021-0073.
Pratomo, Y. (2021). Gojek dan Tokopedia merger, GoTo kuasai 2 persen PDB Indonesia. IDX. Retrieved March 24, 2023, from https://www.idxchannel.com/economics/gojek-dan-tokopedia-merger-goto-kuasai-2-persen-pdb-indonesia.
Prosek, E. A., & Gibson, D. M. (2021). Promoting Rigorous Research by Examining Lived Experiences: A Review of Four Qualitative Traditions. Journal of Counseling & Development, 99(2), 167–177. https://doi.org/10.1002/jcad.12364.
Rufaidah, P. (2012). Manajemen Strategik. Humaniora.
Sallah, C. A., & Caesar, L. D. (2020). Intangible resources and the growth of women businesses: Empirical evidence from an emerging market economy. Journal of Entrepreneurship in Emerging Economies, 12(3), 329–355. https://doi.org/10.1108/JEEE-05-2019-0070.
Schriber, S., & Löwstedt, J. (2015). Tangible resources and the development of organizational capabilities. Scandinavian Journal of Management, 31(1), 54–68. https://doi.org/10.1016/j.scaman.2014.05.003.
Setiawan, K. (2021,). Gojek dan tokopedia digugat Rp 2,08 triliun karena merek goto. Tempo. https://bisnis.tempo.co/read/1525842/gojek-dan-tokopedia-digugat-rp-208-triliun-karena-merek-goto.
Sianturi, P. M., & Putrawan, S. (2023). Pengajuan gugatan pelanggaran merek goto terhadap gojek dan tokopedia (Goto) karena memiliki unsur persamaan pada pokoknya. Kertha Negara: Journal Ilmu Hukum, 10(7), 715–726. https://ojs.unud.ac.id/index.php/Kerthanegara/article/view/90542.
Silva, R., & Oliveira, C. (2020). The influence of innovation in tangible and intangible resource allocation: A qualitative multi case study. Sustainability, 12(12), 4989. https://doi.org/10.3390/su12124989.
Silviana, N. S., Rofiaty, & Puspaningrum, A. (2022). The effect of customer experience of trust and e-service quality on customer loyalty with customer satisfaction as a research mediation variable in Tokopedia e-commerce: A study case on new students in East Java. International Journal of Research in Business and Social Science (2147- 4478), 11(6), 600–608. https://doi.org/10.20525/ijrbs.v11i6.1971.
Stephanie, P. D., Natasha, O. A., Enjelina, S., & Redi, A. (2021). Mengelaborasi Hukum Positif Tertulis Indonesia Mengatur Startup. Prosiding SENAPENMAS, 1253-1262.
Strouhal, J., Štamfestová, P., Ključnikov, A., & Vincúrová, Z. (2018). Different approaches to the ebit construction and their impact on corporate financial performance based on the return on assets: some evidence from Czech top100 companies. Journal of competitiveness, 10(1), 144. https://doi.org/10.7441/joc.2018.01.09
Syahputra, Z. E., Adam, M., & Ilhamsyah Putra, T. R. (2022). The effect of consumer experience and brand trust on e-market place repurchase intention and its impact on consumer loyalty: Case study after Tokopedia merger become GoTo. International Journal of Scientific and Management Research, 05(12), 84–96. https://doi.org/10.37502/IJSMR.2022.51207.
The Jakarta Post. (2023). Gojek reinforces 2023 strategy with innovations, product variation. The Jakarta Post. Retrieved March 24, 2023, from https://www.thejakartapost.com/front-row/2023/03/01/gojek-reinforces-2023-strategy-with-innovations-product-variation.html.
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Affiliations
Lysandra Priscilla
Universitas Padjadjaran
Alvi Diani Khoirunissa
Universitas Padjadjaran
Popy Rufaidah
Universitas Padjadjaran
How to Cite
1.
Priscilla L, Khoirunissa A, Rufaidah P. The Tiroca Model of PT Goto Gojek Tokopedia Tbk. MAJ [Internet]. 1Oct.2023 [cited 19Nov.2024];12(3):277-89. Available from: http://journal.unnes.ac.id/sju/maj/article/view/68535
The Tiroca Model of PT Goto Gojek Tokopedia Tbk
Vol 12 No 3 (2023): Management Analysis Journal
Submitted: May 10, 2023
Published: Oct 1, 2023
Abstract
This research aims to analyze the strategy of PT GoTo Gojek Tokopedia Tbk. by using the TIROCA model (Tangible, Intangible Resources, and Organizational Capabilities Analysis) as a basis for identifying the company's strengths and weaknesses. This research uses the qualitative research method with a case study approach to explore the company's strategic strengths and weaknesses through tangible assets, intangible assets, and organizational capabilities. The results showed that the company's sustainable competitive advantage comes from technology as a tangible resource, brand reputation as an intangible resource, and the company's ability to manage product development and improve the quality of human resources as an organizational resource capability. This research contributes to expanding the understanding of PT GoTo's business strategy and provides advice for making the right decisions in developing the business in the future.