REFERENCES
Alhusen, H., & Bennat, T. (2020). Combinatorial innovation modes in SMEs: mechanisms integrating STI processes into DUI mode learning and the role of regional innovation policy. European Planning Studies, 29(4), 1–27. https://doi.org/10.1080/09654313.2020.1786009
Asemokha, A., Musona, J., Torkkeli, L., & Saarenketo, S. (2019). Business model innovation and entrepreneurial orientation relationships in SMEs: Implications for international performance. Journal of International Entrepreneurship, 17(3), 425–453. https://doi.org/10.1007/s10843-019-00254-3
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry. Procedia - Social and Behavioral Sciences, 75(2), 226–235. https://doi.org/10.1016/j.sbspro.2013.04.026
Bjekić, R., Strugar Jelača, M., Berber, N., & Aleksić, M. (2021). Factors Affecting Entrepreneurial Intentions of Faculty Students. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 26(2), 1–13. https://doi.org/10.7595/management.fon.2020.0024
Chatterjee, S., Chaudhuri, R., González, V. I., Kumar, A., & Singh, S. K. (2022). Resource integration and dynamic capability of frontline employee during COVID-19 pandemic: From value creation and engineering management perspectives. Technological Forecasting & Social Change, 176, 1–13.
Chiu, Y. T. H. (2009). How network competence and network location influence innovation performance. Journal of Business and Industrial Marketing, 24(1), 46–55. https://doi.org/10.1108/08858620910923694
Coviello, N. E., & Joseph, R. M. (2012). Creating major innovations with customers: Insights from small and young technology firms. Journal of Marketing, 76(6), 87–104. https://doi.org/10.1509/jm.10.0418
Demirkan, I., Srinivasan, R., & Nand, A. (2022). Innovation in SMEs: the role of employee training in German SMEs. Journal of Small Business and Enterprise Development, 29(3), 421–440. https://doi.org/10.1108/JSBED-07-2020-0246
Dhameria, V., Ghozali, I., Hidayat, A., & Aryanto, V. D. W. (2021). Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. Uncertain Supply Chain Management, 9(4), 941–948. https://doi.org/10.5267/j.uscm.2021.7.007
Dinas Koperasi Usaha Kecil & Menengah Kota Semarang. (2022). Data UMKM di Kota Semarang. Retrieved June 12, 2023, from https://data.semarangkota.go.id
Dinas Koperasi Usaha Kecil & Menengah Provinsi Jawa Tengah. (2022). Data UMKM Per Kab/Kota. Retrieved June 12, 2023, from www.op-umkm.jatengprov.go.id
Dubey, R., Gunasekaran, A., Childe, S. J., Roubaud, D., Fosso Wamba, S., Giannakis, M., & Foropon, C. (2019). Big data analytics and organizational culture as complements to swift trust and collaborative performance in the humanitarian supply chain. International Journal of Production Economics, 210, 120–136. https://doi.org/10.1016/j.ijpe.2019.01.023
El-Mallah, R. K. E.-D., Aref, A. A. el H., & Sherif, S. (2019). The role of social responsibility in protecting the environment – a case of the petrochemical companies in Alexandria Governorate. Review of Economics and Political Science, 1–33. https://doi.org/10.1108/REPS-04-2019-0052
Eşitti, B., & Kasap, M. (2019). The impact of leader–member exchange on lodging employees’ dynamic capacities: The mediating role of job satisfaction. Tourism and Hospitality Research, 20(2), 1–8. https://doi.org/10.1177/1467358419826397
Farida, N., & Nuryakin. (2021). Network capability, relational capability and Indonesian manufacturing SME performance: An empirical analysis of the mediating role of product innovation. Engineering Management in Production and Services, 13(1), 41–52. https://doi.org/10.2478/emj-2021-0003
Ferdinand, A. T., & Killa, M. F. (2014). A Study on Backward Business Partner Networking Advantage and Pareto Distribution Network Accessibility as a Bridging Process for Marketing Performance : Indonesian Evidence. Proceedings of the 14th Euroasia Business and Economics Society Conference-Barcelona, (October 23-25, 2014), 1–17.
Gao, Y. (2010). Measuring marketing performance: a review and a framework. The Marketing Review, 10(1), 25–40. https://doi.org/10.1362/146934710x488924
Gupta, S., Justy, T., Kamboj, S., Kumar, A., & Kristoffersen, E. (2021). Big data and firm marketing performance: Findings from knowledge-based view. Technological Forecasting and Social Change, 171(1), 1–36. https://doi.org/10.1016/j.techfore.2021.120986
Heenkenda, H., Xu, F., Kulathunga, K., & Senevirathne, W. (2022). The Role of Innovation Capability in Enhancing Sustainability in SMEs: An Emerging Economy Perspective. Sustainability (Switzerland), 14(17), 10832. https://doi.org/10.3390/su141710832
Hendar, N., & Sugiyarti, G. (2018). Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness. Contaduría y Administración, 63(4), 1–20.
Heng, L., & Afifah, N. (2020). Entrepreneurial Orientation for Enhancement of Marketing Performance. International Review of Management and Marketing, 10(3), 46–53. https://doi.org/10.32479/irmm.9670
Hernita, Surya, B., Perwira, I., Abubakar, H., & Idris, M. (2021). Economic business sustainability and strengthening human resource capacity based on increasing the productivity of small and medium enterprises (SMES) in Makassar city, Indonesia. Sustainability (Switzerland), 13(6), 1–37. https://doi.org/10.3390/su13063177
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination. Journal of Marketing, 62(3), 42–54. https://doi.org/10.1177/002224299806200303
Ismail, T. (2015). Cultural control, creativity, social capital and organizational performance: Empirical study of Small to Medium Sized Enterprises (SME) In Indonesia. International Journal of Entrepreneurship, 19, 60–73.
Khamaludin, Syam, S., Rismaningsih, F., Lusiani, Arlianti, L., Herlani, A. F., … Widiyatun, F. (2022). The influence of social media marketing, product innovation and market orientation on indonesian smes marketing performance. International Journal of Data and Network Science, 6(12022), 9–16. https://doi.org/10.5267/J.IJDNS.2021.11.002
Madrid-Guijarro, A., Martin, D. P., & García-Pérez-de-Lema, D. (2021). Capacity of open innovation activities in fostering product and process innovation in manufacturing SMEs. Review of Managerial Science, 15(7), 2137–2164. https://doi.org/10.1007/s11846-020-00419-8
Mayr, S., Mitter, C., Kücher, A., & Duller, C. (2021). Entrepreneur characteristics and differences in reasons for business failure: evidence from bankrupt Austrian SMEs. Journal of Small Business & Entrepreneurship, 33(5), 539–558.
Menne, F., Surya, B., Yusuf, M., Suriani, S., Ruslan, M., & Iskandar, I. (2022). Optimizing the Financial Performance of SMEs Based on Sharia Economy: Perspective of Economic Business Sustainability and Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(18), 1–24. https://doi.org/10.3390/joitmc8010018
Meutia. (2015). The relationship between entrepreneurship social competence and marketing performance in Indonesian smes: The role of business networking and product innovation. International Journal of Applied Business and Economic Research, 13(7), 5357–5373.
Muliadi, Darma, D. C., & Kasuma, J. (2020). MSMEs as mediation in the effects of investment credit , interest rates , and labor on economic growth : Evidence from Indonesia. IJFBS: International Journal of Finance & Banking Studies, 9(2), 1–12.
Naudé, P., Zaefarian, G., Najafi Tavani, Z., Neghabi, S., & Zaefarian, R. (2014). The influence of network effects on SME performance. Industrial Marketing Management, 43(4), 630–641. https://doi.org/10.1016/j.indmarman.2014.02.004
Nuryakin. (2018). Competitive Advantage and Product Innovation Key Success of Batik Smes Marketing. Academy of Strategic Management Journal, 17(2), 1–17.
Patalas-Maliszewska, J., & Kłos, S. (2017). A Study on Improving the Effectiveness of a Manufacturing Company in the Context of Knowledge Management-Research Results. Foundations of Management, 9(1), 149–160. https://doi.org/10.1515/fman-2017-0012
Peterson, R. A., & Kim, Y. (2013). On the relationship between coefficient alpha and composite reliability. Journal of Applied Psychology, 98(1), 194–198. https://doi.org/10.1037/a0030767
Prasetyo, P. E. (2020). The Role of Government Expenditure and Investment for MSME Growth : Empirical Study in Indonesia. Journal of Asian Finance, Economics and Business, 7(10), 471–480. https://doi.org/10.13106/jafeb.2020.vol7.no10.471
Prasetyo, P., & Kistanti, N. (2020). Human capital, institutional economics and entrepreneurship as a driver for quality & sustainable economic growth. Entrepreneurship and Sustainability Issues, 7(4), 2575–2589.
Purnamawati, I. G. A., Jie, F., Hong, P. C., & Yuniarta, G. A. (2022). Analysis of Maximization Strategy Intangible Assets through the Speed of Innovation on Knowledge-Driven Business Performance Improvement. Economies, 10(6), 149. https://doi.org/10.3390/economies10060149
Robert, M., Giuliani, P., & Gurau, C. (2022). Implementing industry 4.0 real-time performance management systems: the case of Schneider Electric. Production Planning and Control, 33(2–3), 244–260. https://doi.org/10.1080/09537287.2020.1810761
Rouf, M. A., & Akhtaruddin, M. (2018). Factors affecting the voluntary disclosure: a study by using smart PLS-SEM approach. International Journal of Law and Management, 60(6), 1498–1508. https://doi.org/10.1108/IJLMA-01-2018-0011
Salamzadeh, A., & Dana, L. (2021). The coronavirus (COVID-19) pandemic: challenges among Iranian startups. Journal of Small Business & Entrepreneurship, 33(5), 489–512.
Sarvari, H., Chan, D. W., Alaeos, A. K. F., Olawumi, T. O., & Abdalridah Aldaud, A. A. (2021). Critical success factors for managing construction small and medium-sized enterprises in developing countries of Middle East: Evidence from Iranian construction enterprises. Journal of Building Engineering, 43, 103152. https://doi.org/10.1016/j.jobe.2021.103152
Sasono, E., Giningroem, D. S. W. P., & Ferdinand, A. (2018). Building Marketing Performance Through The Network Capability. International Conference on Business, Management and Accounting, 5(April), 34–40.
Singh, S. K., Gupta, S., Busso, D., & Kamboj, S. (2021). Top management knowledge value, knowledge sharing practices, open innovation and organizational performance. Journal of Business Research, 128, 788–798. https://doi.org/10.1016/j.jbusres.2019.04.040
Sugiyarti, G., & Ardyan, E. (2017). Market sensing capability and product innovation advantages in emerging markets: The case of market entry quality and marketing performance of batik industry in Indonesia. DLSU Business and Economics Review, 27(1), 175–189.
Sugiyarti, G., & Mardiyono, A. (2022). Knowledge agility, relational capability, marketing networks antecedence for successful marketing performance. Contaduria y Administracion, 67(2), 263–277. https://doi.org/10.22201/fca.24488410e.2022.3199
Sulistyo, H. (2020). The Role of Network Capability and Knowledge Creation in Improving SMEs Business Performance in Indonesia. Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia, 1–9. https://doi.org/10.4108/eai.27-8-2020.2303273
Surya, B., Menne, F., Sabhan, H., Suriani, S., Abubakar, H., & Idris, M. (2021). Economic growth, increasing productivity of smes, and open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 1–37. https://doi.org/10.3390/joitmc7010020
Taber, K. S. (2018). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education. Research in Science Education, 48, 1273–1296.
Van Stel, A. J., & Storey, D. J. (2004). The link between firm births and job creation: Is there a Upas Tree effect? Regional Studies, 38(8), 893–909. https://doi.org/10.1080/0034340042000280929
Viet, N. T., & Kravets, A. G. (2022). The New Method for Analyzing Technology Trends of Smart Energy Asset Performance Management. Energies, 15(18), 6613. https://doi.org/10.3390/en15186613
Wahyudin, D. (2013). Peluang atau Tantangan Indonesia Menuju ASEAN Economic Community 2015. Semarang: Lembaga Penerbit Universitas Diponegoro.
Walter, A., Auer, M., & Ritter, T. (2006). The impact of network capabilities and entrepreneurial orientation on university spin-off performance. Journal of Business Venturing, 21(4), 541–567. https://doi.org/10.1016/j.jbusvent.2005.02.005
Wang, G., Jiang, X., Yuan, C. H., & Yi, Y. Q. (2013). Managerial ties and firm performance in an emerging economy: Tests of the mediating and moderating effects. Asia Pacific Journal of Management, 30(2), 537–559. https://doi.org/10.1007/s10490-011-9254-8
Wiwoho, G., Suroso, A., & Wulandari, S. Z. (2020). Linking adaptive capability, product innovation and marketing performance: Results from Indonesian SMEs. Management Science Letters, 10(2020), 2379–2384. https://doi.org/10.5267/j.msl.2020.2.027
Zutshi, A., Mendy, J., Sharma, G. D., Thomas, A., & Sarker, T. (2021). From challenges to creativity: Enhancing smes’ resilience in the context of covid-19. Sustainability (Switzerland), 13(12), 1–16. https://doi.org/10.3390/su13126542
Alhusen, H., & Bennat, T. (2020). Combinatorial innovation modes in SMEs: mechanisms integrating STI processes into DUI mode learning and the role of regional innovation policy. European Planning Studies, 29(4), 1–27. https://doi.org/10.1080/09654313.2020.1786009
Asemokha, A., Musona, J., Torkkeli, L., & Saarenketo, S. (2019). Business model innovation and entrepreneurial orientation relationships in SMEs: Implications for international performance. Journal of International Entrepreneurship, 17(3), 425–453. https://doi.org/10.1007/s10843-019-00254-3
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry. Procedia - Social and Behavioral Sciences, 75(2), 226–235. https://doi.org/10.1016/j.sbspro.2013.04.026
Bjekić, R., Strugar Jelača, M., Berber, N., & Aleksić, M. (2021). Factors Affecting Entrepreneurial Intentions of Faculty Students. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 26(2), 1–13. https://doi.org/10.7595/management.fon.2020.0024
Chatterjee, S., Chaudhuri, R., González, V. I., Kumar, A., & Singh, S. K. (2022). Resource integration and dynamic capability of frontline employee during COVID-19 pandemic: From value creation and engineering management perspectives. Technological Forecasting & Social Change, 176, 1–13.
Chiu, Y. T. H. (2009). How network competence and network location influence innovation performance. Journal of Business and Industrial Marketing, 24(1), 46–55. https://doi.org/10.1108/08858620910923694
Coviello, N. E., & Joseph, R. M. (2012). Creating major innovations with customers: Insights from small and young technology firms. Journal of Marketing, 76(6), 87–104. https://doi.org/10.1509/jm.10.0418
Demirkan, I., Srinivasan, R., & Nand, A. (2022). Innovation in SMEs: the role of employee training in German SMEs. Journal of Small Business and Enterprise Development, 29(3), 421–440. https://doi.org/10.1108/JSBED-07-2020-0246
Dhameria, V., Ghozali, I., Hidayat, A., & Aryanto, V. D. W. (2021). Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. Uncertain Supply Chain Management, 9(4), 941–948. https://doi.org/10.5267/j.uscm.2021.7.007
Dinas Koperasi Usaha Kecil & Menengah Kota Semarang. (2022). Data UMKM di Kota Semarang. Retrieved June 12, 2023, from https://data.semarangkota.go.id
Dinas Koperasi Usaha Kecil & Menengah Provinsi Jawa Tengah. (2022). Data UMKM Per Kab/Kota. Retrieved June 12, 2023, from www.op-umkm.jatengprov.go.id
Dubey, R., Gunasekaran, A., Childe, S. J., Roubaud, D., Fosso Wamba, S., Giannakis, M., & Foropon, C. (2019). Big data analytics and organizational culture as complements to swift trust and collaborative performance in the humanitarian supply chain. International Journal of Production Economics, 210, 120–136. https://doi.org/10.1016/j.ijpe.2019.01.023
El-Mallah, R. K. E.-D., Aref, A. A. el H., & Sherif, S. (2019). The role of social responsibility in protecting the environment – a case of the petrochemical companies in Alexandria Governorate. Review of Economics and Political Science, 1–33. https://doi.org/10.1108/REPS-04-2019-0052
Eşitti, B., & Kasap, M. (2019). The impact of leader–member exchange on lodging employees’ dynamic capacities: The mediating role of job satisfaction. Tourism and Hospitality Research, 20(2), 1–8. https://doi.org/10.1177/1467358419826397
Farida, N., & Nuryakin. (2021). Network capability, relational capability and Indonesian manufacturing SME performance: An empirical analysis of the mediating role of product innovation. Engineering Management in Production and Services, 13(1), 41–52. https://doi.org/10.2478/emj-2021-0003
Ferdinand, A. T., & Killa, M. F. (2014). A Study on Backward Business Partner Networking Advantage and Pareto Distribution Network Accessibility as a Bridging Process for Marketing Performance : Indonesian Evidence. Proceedings of the 14th Euroasia Business and Economics Society Conference-Barcelona, (October 23-25, 2014), 1–17.
Gao, Y. (2010). Measuring marketing performance: a review and a framework. The Marketing Review, 10(1), 25–40. https://doi.org/10.1362/146934710x488924
Gupta, S., Justy, T., Kamboj, S., Kumar, A., & Kristoffersen, E. (2021). Big data and firm marketing performance: Findings from knowledge-based view. Technological Forecasting and Social Change, 171(1), 1–36. https://doi.org/10.1016/j.techfore.2021.120986
Heenkenda, H., Xu, F., Kulathunga, K., & Senevirathne, W. (2022). The Role of Innovation Capability in Enhancing Sustainability in SMEs: An Emerging Economy Perspective. Sustainability (Switzerland), 14(17), 10832. https://doi.org/10.3390/su141710832
Hendar, N., & Sugiyarti, G. (2018). Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness. Contaduría y Administración, 63(4), 1–20.
Heng, L., & Afifah, N. (2020). Entrepreneurial Orientation for Enhancement of Marketing Performance. International Review of Management and Marketing, 10(3), 46–53. https://doi.org/10.32479/irmm.9670
Hernita, Surya, B., Perwira, I., Abubakar, H., & Idris, M. (2021). Economic business sustainability and strengthening human resource capacity based on increasing the productivity of small and medium enterprises (SMES) in Makassar city, Indonesia. Sustainability (Switzerland), 13(6), 1–37. https://doi.org/10.3390/su13063177
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination. Journal of Marketing, 62(3), 42–54. https://doi.org/10.1177/002224299806200303
Ismail, T. (2015). Cultural control, creativity, social capital and organizational performance: Empirical study of Small to Medium Sized Enterprises (SME) In Indonesia. International Journal of Entrepreneurship, 19, 60–73.
Khamaludin, Syam, S., Rismaningsih, F., Lusiani, Arlianti, L., Herlani, A. F., … Widiyatun, F. (2022). The influence of social media marketing, product innovation and market orientation on indonesian smes marketing performance. International Journal of Data and Network Science, 6(12022), 9–16. https://doi.org/10.5267/J.IJDNS.2021.11.002
Madrid-Guijarro, A., Martin, D. P., & García-Pérez-de-Lema, D. (2021). Capacity of open innovation activities in fostering product and process innovation in manufacturing SMEs. Review of Managerial Science, 15(7), 2137–2164. https://doi.org/10.1007/s11846-020-00419-8
Mayr, S., Mitter, C., Kücher, A., & Duller, C. (2021). Entrepreneur characteristics and differences in reasons for business failure: evidence from bankrupt Austrian SMEs. Journal of Small Business & Entrepreneurship, 33(5), 539–558.
Menne, F., Surya, B., Yusuf, M., Suriani, S., Ruslan, M., & Iskandar, I. (2022). Optimizing the Financial Performance of SMEs Based on Sharia Economy: Perspective of Economic Business Sustainability and Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(18), 1–24. https://doi.org/10.3390/joitmc8010018
Meutia. (2015). The relationship between entrepreneurship social competence and marketing performance in Indonesian smes: The role of business networking and product innovation. International Journal of Applied Business and Economic Research, 13(7), 5357–5373.
Muliadi, Darma, D. C., & Kasuma, J. (2020). MSMEs as mediation in the effects of investment credit , interest rates , and labor on economic growth : Evidence from Indonesia. IJFBS: International Journal of Finance & Banking Studies, 9(2), 1–12.
Naudé, P., Zaefarian, G., Najafi Tavani, Z., Neghabi, S., & Zaefarian, R. (2014). The influence of network effects on SME performance. Industrial Marketing Management, 43(4), 630–641. https://doi.org/10.1016/j.indmarman.2014.02.004
Nuryakin. (2018). Competitive Advantage and Product Innovation Key Success of Batik Smes Marketing. Academy of Strategic Management Journal, 17(2), 1–17.
Patalas-Maliszewska, J., & Kłos, S. (2017). A Study on Improving the Effectiveness of a Manufacturing Company in the Context of Knowledge Management-Research Results. Foundations of Management, 9(1), 149–160. https://doi.org/10.1515/fman-2017-0012
Peterson, R. A., & Kim, Y. (2013). On the relationship between coefficient alpha and composite reliability. Journal of Applied Psychology, 98(1), 194–198. https://doi.org/10.1037/a0030767
Prasetyo, P. E. (2020). The Role of Government Expenditure and Investment for MSME Growth : Empirical Study in Indonesia. Journal of Asian Finance, Economics and Business, 7(10), 471–480. https://doi.org/10.13106/jafeb.2020.vol7.no10.471
Prasetyo, P., & Kistanti, N. (2020). Human capital, institutional economics and entrepreneurship as a driver for quality & sustainable economic growth. Entrepreneurship and Sustainability Issues, 7(4), 2575–2589.
Purnamawati, I. G. A., Jie, F., Hong, P. C., & Yuniarta, G. A. (2022). Analysis of Maximization Strategy Intangible Assets through the Speed of Innovation on Knowledge-Driven Business Performance Improvement. Economies, 10(6), 149. https://doi.org/10.3390/economies10060149
Robert, M., Giuliani, P., & Gurau, C. (2022). Implementing industry 4.0 real-time performance management systems: the case of Schneider Electric. Production Planning and Control, 33(2–3), 244–260. https://doi.org/10.1080/09537287.2020.1810761
Rouf, M. A., & Akhtaruddin, M. (2018). Factors affecting the voluntary disclosure: a study by using smart PLS-SEM approach. International Journal of Law and Management, 60(6), 1498–1508. https://doi.org/10.1108/IJLMA-01-2018-0011
Salamzadeh, A., & Dana, L. (2021). The coronavirus (COVID-19) pandemic: challenges among Iranian startups. Journal of Small Business & Entrepreneurship, 33(5), 489–512.
Sarvari, H., Chan, D. W., Alaeos, A. K. F., Olawumi, T. O., & Abdalridah Aldaud, A. A. (2021). Critical success factors for managing construction small and medium-sized enterprises in developing countries of Middle East: Evidence from Iranian construction enterprises. Journal of Building Engineering, 43, 103152. https://doi.org/10.1016/j.jobe.2021.103152
Sasono, E., Giningroem, D. S. W. P., & Ferdinand, A. (2018). Building Marketing Performance Through The Network Capability. International Conference on Business, Management and Accounting, 5(April), 34–40.
Singh, S. K., Gupta, S., Busso, D., & Kamboj, S. (2021). Top management knowledge value, knowledge sharing practices, open innovation and organizational performance. Journal of Business Research, 128, 788–798. https://doi.org/10.1016/j.jbusres.2019.04.040
Sugiyarti, G., & Ardyan, E. (2017). Market sensing capability and product innovation advantages in emerging markets: The case of market entry quality and marketing performance of batik industry in Indonesia. DLSU Business and Economics Review, 27(1), 175–189.
Sugiyarti, G., & Mardiyono, A. (2022). Knowledge agility, relational capability, marketing networks antecedence for successful marketing performance. Contaduria y Administracion, 67(2), 263–277. https://doi.org/10.22201/fca.24488410e.2022.3199
Sulistyo, H. (2020). The Role of Network Capability and Knowledge Creation in Improving SMEs Business Performance in Indonesia. Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia, 1–9. https://doi.org/10.4108/eai.27-8-2020.2303273
Surya, B., Menne, F., Sabhan, H., Suriani, S., Abubakar, H., & Idris, M. (2021). Economic growth, increasing productivity of smes, and open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 1–37. https://doi.org/10.3390/joitmc7010020
Taber, K. S. (2018). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education. Research in Science Education, 48, 1273–1296.
Van Stel, A. J., & Storey, D. J. (2004). The link between firm births and job creation: Is there a Upas Tree effect? Regional Studies, 38(8), 893–909. https://doi.org/10.1080/0034340042000280929
Viet, N. T., & Kravets, A. G. (2022). The New Method for Analyzing Technology Trends of Smart Energy Asset Performance Management. Energies, 15(18), 6613. https://doi.org/10.3390/en15186613
Wahyudin, D. (2013). Peluang atau Tantangan Indonesia Menuju ASEAN Economic Community 2015. Semarang: Lembaga Penerbit Universitas Diponegoro.
Walter, A., Auer, M., & Ritter, T. (2006). The impact of network capabilities and entrepreneurial orientation on university spin-off performance. Journal of Business Venturing, 21(4), 541–567. https://doi.org/10.1016/j.jbusvent.2005.02.005
Wang, G., Jiang, X., Yuan, C. H., & Yi, Y. Q. (2013). Managerial ties and firm performance in an emerging economy: Tests of the mediating and moderating effects. Asia Pacific Journal of Management, 30(2), 537–559. https://doi.org/10.1007/s10490-011-9254-8
Wiwoho, G., Suroso, A., & Wulandari, S. Z. (2020). Linking adaptive capability, product innovation and marketing performance: Results from Indonesian SMEs. Management Science Letters, 10(2020), 2379–2384. https://doi.org/10.5267/j.msl.2020.2.027
Zutshi, A., Mendy, J., Sharma, G. D., Thomas, A., & Sarker, T. (2021). From challenges to creativity: Enhancing smes’ resilience in the context of covid-19. Sustainability (Switzerland), 13(12), 1–16. https://doi.org/10.3390/su13126542
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STIE Semarang
Sopi Sopi
STIE Semarang
Yovita Mumpuni Hartarini
STIE Semarang
How to Cite
1.
Natoil N, Sopi S, Hartarini Y. ENHANCING MARKETING PERFORMANCE IN MSMES: EMPIRICAL RESEARCH FROM SEMARANG, CENTRAL JAVA, INDONESIA. MAJ [Internet]. 3Nov.2023 [cited 19Nov.2024];12(3):385-94. Available from: http://journal.unnes.ac.id/sju/maj/article/view/72739
ENHANCING MARKETING PERFORMANCE IN MSMES: EMPIRICAL RESEARCH FROM SEMARANG, CENTRAL JAVA, INDONESIA
Vol 12 No 3 (2023): Management Analysis Journal
Submitted: Aug 8, 2023
Published: Nov 3, 2023
Abstract
Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are able to make significant contribution to Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has not been able to create sustainable MSMEs performance. Factors that influence each other include network capability, marketing performance, knowledge creation, and product innovation. This study aims to enhancing marketing performance in MSMEs: empirical research from Semarang, Central Java, Indonesia. The sample in this study were 109 respondents of MSME owners in Semarang City. The data collection method used questionnaire distributed to MSMEs owners through Google Forms. Data analysis used descriptive statistics and structural equation modelling with the Smart PLS program. The results showed that network capability has positive and significant effect on product innovation, product innovation has positive and significant effect on marketing performance, and network capability has positive and significant effect on marketing performance.