Yudha, R., Utami, R., Astuti, H. and Suyoto, S. 2023. The Effect of Co-Branding, Customer-Based Brand-Equity, and Packaging on Purchase Decision (Study on Purchasing Serum Azarine Cosmetic Marvel Edition). Management Analysis Journal. 12, 4 (Dec. 2023), 497-508. DOI:https://doi.org/10.15294/maj.v12i4.77143.