Yudha, Rizaldi, Restu Utami, Herni Astuti, and Suyoto Suyoto. 2023. “The Effect of Co-Branding, Customer-Based Brand-Equity, and Packaging on Purchase Decision (Study on Purchasing Serum Azarine Cosmetic Marvel Edition)”. Management Analysis Journal 12 (4), 497-508. https://doi.org/10.15294/maj.v12i4.77143.