Gender Role Stress and Individual Work Performance among Balinese Digital Economy Actors
DOI:
https://doi.org/10.15294/intuisi.17.1.2025.8-15Keywords:
gender role stress, work performance, digital workers, Balinese cultureAbstract
The gender divide issue has been part of the development of digital technology among women worldwide,
including in Indonesia, where access to and ability to use digital technology tends to be a challenge for women. The
tendency for access and capability increase in the use of digital technology tends to be greater for men. This also has
an impact on work performance, where it is known that gender role conflict can cause stress at work and affect work
performance. There seems to be limited research that examines gender role stress in the context of Balinese people
who are digital economy actors, especially regarding whether the stress related to gender roles is felt, the dimensions
that stand out, and whether it has an impact on individual work performance. This research was conducted on 53
digital economy actors from Bali who were obtained by applying snowball sampling. Data was obtained using the
Feminine Gender Role Stress (FGRS) scale for female respondents and Masculine Gender Role Stress (MGRS) for male
respondents. Work performance is measured using the Individual Work Performance Questionnaire (IWPQ). Data
analysis uses the regression method with the Curve Estimation approach, where scatter plot evaluations will be car
ried out for each group to determine which pattern is suitable for each group. The research results show that gender
role stress influences individual work performance, where the higher the stress, the lower the work performance.
The dimensions of gender role stress that stand out in women are dimensions related to the assessment of appear
ance and motherhood, where these two dimensions intrinsically do not have components related to carrying out
work outside the household context. Meanwhile, for men, this is a dimension of assessing intellectual ability.
