Dinamika Perilaku Politik Partai dalam Pembentukan Strategi Kampanye terhadap Stabilitas Politik di Era Digital

Abstract

The advancement of digital technology has revolutionized political campaign strategies, with social media serving as an effective communication tool between candidates and voters. Digital campaigns offer better reach, interactivity, and cost-efficiency compared to traditional campaigns. Engaging digital content, such as videos and infographics, is essential for capturing the attention of younger generations. Data analysis enables political parties to target voters more accurately through demographic studies and predictions of voting behavior. Furthermore, the shift in communication from mass media to social media enhances access to information and political participation, although the spread of misinformation remains a challenge. The use of influencers and public figures in modern campaigns creates an authentic image and influences public opinion. By employing a data-driven approach and personalizing messages, digital campaign strategies can enhance candidate visibility and build voter trust.