Digitalization of Village Msme Potential Promotion Through the Development of The Sapuran District Profile Website, Wonosobo Regency

Abstract

Digitalizing MSME promotion is one effort to expand access to information and introduce local economic potential to the public. In Sapuran District, Wonosobo Regency, information about MSMEs from various villages is still scattered and has not been integrated into a single digital medium. This community service activity aims to develop a Sapuran District profile website as a medium for information and promotion of village MSME potential. The activity was carried out through the stages of identifying MSME potential, data collection, design, development, content integration, testing, and website implementation. Data was obtained through observation, communication with related parties, and documentation. The activity covered 17 villages in Sapuran District with 35 MSMEs that were successfully collected and displayed on the website. The information presented includes business profiles, types and products of businesses, descriptions, documentation, locations, and contacts of MSME actors. The test results showed that the website can be used to display MSME information in a structured and integrated manner. The developed website functions as an information and promotion medium, not as a transaction platform, so that the public can obtain information about MSME potential and contact business actors through the available contacts. The sustainability of the program needs to be supported through regular data updates and the addition of MSMEs so that the available information remains relevant and can continue to be used as a promotional medium for local economic potential.