Sustainability in Digital Interface Design: A Semiotic Analysis of Coldplay's Sustainability Website.

Abstract

of the Coldplay "Music of the Spheres" sustainability website, aiming to deconstruct how visual communication design elements function to build a specific narrative about environmental responsibility in the entertainment industry. Amidst the global climate crisis, the digital interface serves not merely as an information repository but as a rhetorical tool constructing a myth of "hedonistic sustainability." Using a qualitative descriptive method grounded in Roland Barthes' semiotic framework specifically the tripartite system of denotation, connotation, and myth. This study meticulously dissects the website’s visual components: color palettes (dark mode and neon accents), typography (custom 'Kaotica' scripts and bold sans-serifs), layout , and interactive animations. The data source is the live website, analyzed as a cultural text. The findings reveal a significant paradigm shift in environmental visual rhetoric: moving away from traditional "eco-beige" or "naturalist" aesthetics towards a "techno-futurist" visual language. The analysis exposes how the design elements actively construct the myth of "participatory redemption," suggesting that through technological intervention and fan engagement, high-consumption entertainment can be ecologically regenerative. These findings offer novel insights for Visual Communication Design students and practitioners regarding the power of interface design in shaping public perception of corporate sustainability, moving the discourse from austerity to innovation.