Designing Wonokerso Village Visual Identity through Philosophical and Cultural Value Translation

Abstract

Visual identity plays an important role in representing the character, cultural values, and image of a region. Wonokerso Village, despite its natural potential, local history, and socio-cultural values, does not yet possess an official visual identity capable of comprehensively representing its regional character. This study aims to design the visual identity of Wonokerso Village through the translation of philosophical values and local culture into symbolic visual forms. This research employs a qualitative approach with a case study strategy. Data were collected through observation, in-depth interviews with village officials and community leaders, and documentation studies, and were analyzed interpretatively through data reduction, value categorization, and conceptual synthesis as the basis for the design process. The design process was carried out through three main stages: pre-design, design, and post-design. The results of the study produce a visual identity in the form of a logo that represents the historical process of territorial formation, agrarian character, religiosity, and the social structure of the community through symbolic elements of form and color. The resulting visual identity functions not only as an administrative marker but also as a cultural representation that captures the collective identity of the community. Through social validation involving the village government and community leaders, the design obtained collective legitimacy and was formally established as the official symbol of Wonokerso Village.