Economic Education Analysis Journal starting in 2024 migrates to better secure from various unwanted things, including journal hacking and so on. To submit, the author please visit the new website page of our journal at the link https://journal.unnes.ac.id/journals/eeaj MIGRATION OFFICIAL STATEMENT HERE Economic Education Analysis Journal [P-ISSN 2252-6544 | E-ISSN 2502-356X] is a scientific periodical published by the Department of Economics Education, Faculty of Economics and Business, Universitas Negeri Semarang. This journal publishes original research and conceptual analysis of economic, accounting, cooperative and office administration education. Dimensions | Garuda | SINTA
Lecturer Performance, Self-Efficacy, and Knowledge Sharing: A Mediating Effect of Perceived Organizational Support
This study uses perceived organizational support (POS) as a mediating variable in a private institution to investigate how self-efficacy and knowledge sharing affect professor performance. 240 lecturers from 16 private universities in Palembang City were surveyed as part of this study's quantitative technique, which was chosen by stratified random sampling. Through LISREL, structural equation modeling, or SEM, was used to analyze the data. The results show that while self-efficacy has no direct impact on lecturer performance, it has a favorable and significant impact on POS. On the other hand, it has been demonstrated that information exchange considerably and favorably affects lecturer performance, but not perceived organizational support (POS). Concurrently, it has been demonstrated that POS mediates the relationship between self-efficacy and lecturer performance and considerably enhances lecturer performance; however, it does not mediate the relationship between performance and knowledge sharing. These results validate the importance of organizational support in maximizing individual contributions, especially in boosting knowledge-sharing behavior and self-efficacy. According to this study, private institutions should enhance organizational support systems that can boost self-esteem and promote a knowledge-sharing culture in order to maximize the effectiveness of the Tri Dharma of Higher Education.
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Artificial Intelligence’s Role in Enhancing MSMEs Revenue through Digital Promotion
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the global economy but face challenges in effectively leveraging artificial intelligence (AI)-based digital marketing. This study aims to analyze the effects of automation, personalization (PER), and advertising efficiency (EFF) on marketing performance (MP) and their implications for MSME revenue (REV). Data were collected through a cross-sectional survey of 95 MSMEs in North Sumatra that have adopted AI-based digital promotions. The questionnaire consisted of 25 indicators covering five constructs: AUT (5 items), PER (5 items), EFF (5 items), MP (5 items), and REV (5 items). The analysis was conducted using SEM-PLS. The results indicate that AUT (p = 0.000), PER (p = 0.011), and EFF (p = 0.000) significantly influence MP but do not have a direct effect on REV (p > 0.05). In contrast, MP (p = 0.000) serves as a key mediator, channeling the benefits of AI-based strategies into revenue growth. The research model explains 51% of the variance in Marketing Performance and 29.8% of the variance in Revenue. These findings underscore that the impact of AI on MSME revenue is indirect, occurring through enhanced marketing effectiveness, customer engagement, and promotional innovation. The implications suggest that strengthening digital capabilities, visionary leadership, and adequate technological infrastructure are prerequisites for MSMEs to fully exploit AI potential. Therefore, an integrated AI-based marketing strategy can enhance both competitiveness and financial performance of MSMEs in the digital era.
The Effect of Financial Literacy, Income, Financial Self-Efficacy, and Locus of Control on the Financial Management
This study aims to determine the influence of financial literacy, income, financial self-efficacy and locus of control on students' financial management behavior. This study uses a quantitative method. The population used in this study were students of the Accounting Study Program, Faculty of Vocational Studies, Yogyakarta State University. Sampling was carried out using a purposive sampling technique of 100 respondents. The data collection method used a questionnaire distributed online. This study uses multiple linear regression analysis techniques with SPSS 26 software. The results of the study show that (1) Financial literacy has a significance value of 0.000 < 0.05, which means that financial literacy has a positive effect on students' financial management behavior. (2) Income has a significance value of 0.031 < 0.05, which means that income has a positive effect on students' financial management behavior. (3) Financial self-efficacy has a significance value of 0.000 < 0.05, which means that financial self-efficacy has a positive effect on students' financial management behavior. (4) Locus of control has a significance value of 0.022 < 0.05, which means that locus of control has a positive effect on students' financial management behavior.
The Influence of Financial Literacy and Religiosity on Students’ Investment Decisions: A Comparative Study between Boarding School and Non-Boarding School Students
This study aims to analyze the influence of financial literacy and religiosity on investment decisions, and to compare the differences in these influences on Islamic boarding school students and non-Islamic boarding school students in Surakarta City. This study is a quantitative study with a sample of 165 university students in Surakarta City, both with and without an Islamic boarding school background. Data collection techniques used tests and questionnaires in the form of Google Forms. Data analysis techniques used descriptive analysis, normality tests, linearity tests, multicollinearity tests, heteroscedasticity tests, and multiple linear analysis. The results of this study indicate that 1) financial literacy has a positive and significant effect on investment decisions, obtaining a regression coefficient of 0.574 and a calculated t of 2.286. The calculated t value > t table (2.286 > 1.974) and a significance value of 0.024 is smaller than 0.05 (0.024 < 0.05); 2) religiosity has a positive and significant effect on investment decisions, obtaining a regression coefficient of 0.271 and a calculated t of 4.221. The calculated t value > t table (4.221 > 1.974) and the significance value of 0.000 is smaller than 0.05 (0.024 < 0.05). 3) Islamic boarding school students have a greater influence on investment decisions than non-Islamic boarding school students, obtaining a determination coefficient (R²) of 0.505 and non-Islamic boarding school students of 0.396.
Heyzine-Based Interactive E-Module to Improve Students' Understanding in Vocational High Schools
This study aims to provide an overview of the use of Heyzine-based interactive e-modules to enhance students’ understanding in Vocational High Schools (SMKs). A quantitative descriptive approach employing a case study method was applied in this research. The participants consisted of 20 VHS students selected through a purposive sampling technique. Data were collected using multiple-choice tests, interviews, and observations. The findings revealed that the use of interactive e-modules in learning activities significantly improved students’ average learning outcomes from 55 to 89.5. This improvement reflects the students’ enhanced ability to solve problems related to service company materials. Moreover, the integration of interactive e-modules fostered more engaging and active learning experiences, aligning with the principles of the Kurikulum Merdeka, which emphasizes student-centered and enjoyable learning. Overall, the results indicate that interactive e-modules are effective in improving students’ understanding and learning outcomes. These findings offer valuable insights for the development and implementation of innovative, technology-enhanced learning media designed to enhance instructional quality and learning effectiveness in SMKs.
Price and Service Quality as Determinants of Customer Loyalty: Evidence from Warung Kopi Alkautsar
Customer loyalty reflects a customer’s commitment to repurchase products or services. This study analyzes the influence of price and service quality on customer loyalty at Alkautsar Grong-Grong Coffee Shop. Using a quantitative approach, data were collected through questionnaires from 80 respondents determined by the Slovin formula (5% error margin) from a population of 100 customers. Data analysis involved classical assumption tests, multiple linear regression, and hypothesis testing using t-test, F-test, and the coefficient of determination (R²). The results show that price significantly affects customer loyalty with t-value 4.802 > t-table 1.99125 and sig. 0.000 < 0.05. Service quality also significantly affects loyalty with t-value 5.510 > t-table 1.99125 and sig. 0.000 < 0.05. Simultaneously, price and service quality influence loyalty with F-value 20.862 > F-table 3.12 and sig. 0.000 < 0.05. The R² value of 0.334 (33.4%) indicates that customer loyalty is explained by price and service quality, while 66.6% is influenced by other factors. Thus, competitive pricing and superior service quality enhance customer loyalty.
The Influence of Family Economic Education, Income, and Lifestyle on the Financial Management Behavior of Housewives in Balesono Village
This study examines the influence of Family Economic Education, Income, and Lifestyle on the Financial Management Behavior of Housewives in Balesono Village, Ngunut, Tulungagung. The population was about 940 housewives, with a sample of 280 randomly selected respondents (Slovin formula, α=5%). Using associative correlation quantitative methods and data analysis with SPSS 23.0, it was found that: (1) Family Economic Education had a significant effect; (2) Income has a significant impact; (3) Lifestyle has a significant effect; (4) The three variables (Family Economic Education, Income, Lifestyle) simultaneously have a significant effect on the Financial Management Behavior of Housewives in Balesono Village.
Environmental, Social, and Governance (ESG) Disclosure Application to Company Profitability and Value
This study examined the impact of ESG disclosure implementation on manufacturing companies and their profitability, with capital structure as a mediating variable. This gap in research is due to several inconsistent findings with previous studies on the relationship between ESG disclosure and company performance, particularly in emerging markets like Indonesia. This study used quantitative analysis and PLS-SEM to examine 42 companies listed on the Indonesia Stock Exchange from 2018 to 2024. The results indicate that environmental, social, and governance disclosures positively affect company profitability, mediating the relationship between capital structure and ESG disclosure. These findings will contribute to understanding how ESG implementation affects company performance in emerging markets and provide practical insights for companies implementing ESG practices. These findings contribute to understanding the dynamics of ESG implementation in emerging markets, highlighting the influence of each ESG component on company performance. This study also emphasizes the importance of strategic alignment between sustainability initiatives and corporate financial management to optimize performance in the face of the ever-changing business landscape in Indonesia.
Analysis of Village Government Service Quality in Efforts to Improve Community Satisfaction
This study is motivated by the unsatisfactory quality of public services provided by the village government, which is perceived as lacking in promptness and responsiveness. Additionally, there is limited availability of information regarding the requirements and procedures for managing population-related documents. This research adopts a descriptive qualitative approach. The focus of the study is the quality of public services in Tutup Village, Tunjungan Sub-district, Blora Regency, particularly in efforts to improve community satisfaction. Data were collected through interviews, documentation, and observation. To assess service quality, five dimensions were employed: (1) Tangible, referring to the condition of infrastructure and room comfort; (2) Reliability, related to staff competence and service appropriateness; (3) Responsiveness, covering service duration and operating hours; (4) Empathy, which includes the provision of solutions and the level of public education and outreach; and (5) Assurance, referring to staff friendliness and service costs. The findings indicate that the quality of services provided by the government of Tutup Village has been implemented adequately. However, improvements in supporting facilities and infrastructure are still needed to optimize the outcomes of the services delivered to the community.
Development of Quizwhizzer Gamification Media in Bank Financial Industry Learning on Students' Learning Outcomes
This study aims to develop gamification-based learning media using QuizWhizzer on the topic of the Bank Financial Industry. The research uses a Research and Development (R&D) approach with the 4D development model, which includes Define, Design, Develop, and Disseminate stages. The research subjects were Grade X students of SMAN 3 Banjarmasin enrolled in Economics, specifically in the topic of the banking financial industry. The sampling technique used was purposive sampling, involving 36 students per class. Data collection techniques included expert validation questionnaires, student response questionnaires, and learning outcome tests (pre-test and post-test). Data analysis techniques included validity analysis by media and material experts, practicality analysis based on student responses, and effectiveness analysis using the N-Gain formula to measure learning improvement. The results showed that the developed media was considered valid by experts, practical according to student assessments, and effective in improving learning outcomes, with an average N-Gain score of 0.7468, which falls into the high category. These findings highlight the importance of integrating digital learning media to enhance students’ academic performance. It is recommended that teachers adopt interactive and gamified learning platforms like QuizWhizzer to improve student understanding, engagement, and knowledge retention, leading to better overall learning outcomes in economics education.
Development of Quizlet-Based Interactive Learning Media to Improve Student Learning Outcomes
The purpose of this study is to develop an interactive learning media based on Quizlet and find out its feasibility, student response, and effectiveness in improving student learning outcomes. This research uses the Research and Development (R&D) method with the ADDIE model. The sample of this study came from two classes with a total sample of 63 students with details of the control class of 34 students and 29 students in the experimental class. The effectiveness of the learning media was measured using the N-Gain analysis test from the experimental class and the control class. The research instruments consist of material validation sheets and media experts, student response questionnaires and evaluation questions. The data was analyzed descriptively quantitatively. The results of the study showed that the learning media developed met the eligibility criteria of 83% of material experts in the "very feasible" category and 76% of media experts in the "feasible" category and received a positive response from students of 83.67%. Based on the results of the N-Gain test, 69% of the results were obtained with the interpretation of "quite effective" in improving learning outcomes and can be used in the learning process.
The Influence of Project Based Entrepreneurship Education, Income Expectations, and Family Support on Entrepreneurship Interest
This study aims to analyze the influence of project-based entrepreneurship education, income expectations, and family support on the entrepreneurial interest of class XII students of SMK Negeri 1 Bulakamba. The background of this study is the low interest of students in entrepreneurship. The method used is a quantitative survey with a sample of 219 respondents through proportional random sampling techniques. The results of this study indicate that project-based entrepreneurship education has a positive and significant effect on entrepreneurial interest; income expectations have a positive and significant effect on entrepreneurial interest; family support has a positive and significant effect on entrepreneurial interest. These findings provide important implications for schools and teachers to continue to develop the quality of project-based entrepreneurship education and improve students' understanding of the potential income from entrepreneurship. Families are also expected to provide support in fostering this interest. Students are expected to be active in participating in entrepreneurial activities, have positive thoughts about business prospects, and be able to convince their families of their choices. This study has limitations, one of which is the use of Google Forms media which requires an internet connection, while some respondents experience access constraints. Researchers help provide connections as a solution. On the other hand, there are other factors outside the research variables that may influence entrepreneurial interest, so further research is expected to add variables to obtain more comprehensive results.
Before, During, and After the Covid-19 Pandemic (2018–2023), the Creditability of Stock Returns
This research examines the relationship between stock returns and the financial performance of State-Owned Enterprises (BUMN) listed on the Indonesia Stock Exchange (IDX) before, during, and after the Covid-19 epidemic (2018–2019, 2020–2021, and 2022–2023). Financial performance indicators are the return on invested capital (ROIC), earnings per share (EPS), working capital turnover, total asset turnover, cash ratio, debt-to-equity Ratio, debt-to-asset Ratio, Current Ratio, and cash ratio. The study's primary sources are BUMN's annual financial reports and stock price data. A multiple linear regression model examined the connection between stock returns and financial performance. According to the findings, the variables influencing stock returns varied throughout time. Before the pandemic, cash ratio and earnings per share (EPS) significantly enhanced stock returns, reflecting investor attention to liquidity and profitability during economic stability. During the pandemic, total asset turnover emerged as the key variable impacting stock returns, emphasizing the necessity for efficient asset management amidst economic uncertainty. After the pandemic, earnings per share (EPS) and return on invested capital (ROIC) became the most influential factors, indicating investors' focus on profitability and the ability to generate investment returns. The study concludes that the COVID-19 epidemic has significantly impacted the correlation between stock returns and financial performance. These results provide corporate management and investors with important information for creating flexible financial plans that adjust to shifting market conditions.
Analysis of Readiness for Becoming Teacher Based on the Theory of Planned Behavior
This research aims to identify the factors behind the readiness of accounting education students as prospective teacher. This study applies the Theory of Planned Behavior. Research population consists of Undergraduate Students of Accounting Education in State University of Malang on batch 2019-2022, totaling 251 students. From those population, 155 students are chosen to use slovin technique to determine measurement of sample. To make sure the proportional representative of every batch, proportionate stratified random sampling method was applied in taking sampling. The questionnaire is used as data collecting technique which is analyzed by using Structural Equation Modeling Smart PLS 3. It was found in this study that family environtment and self-efficacy in teaching directly influence to the interest. Meanwhile, the perception of teacher profession does not significally affect to the interest. Family environtment and self-afficacy in teaching increase personal the readiness to be a teacher. Eventhough the perception of teacher profession does not influence the teaching readiness, but the readiness of teaching is influenced by interest. Interest is proven to mediate the influence of family environment on teaching readiness. In addition, interest also successfully mediate the influence of teaching self-efficacy on teaching readiness. However, interest does not play a strong enough role as an intervening variable in the relationship between perception of the teaching profession and teaching readiness. The benefit of this study is to provide input to higher education institutions as a basis for conducting more in-depth curriculum evaluations.
Analysis of the Influence of Traditional Market and Modern Market Image on Consumer Loyalty (Case Study at Pd Ya'ahowu, Gunungsitoli City)
This study aims to This study aims to analyze: (1) the influence of traditional market image on consumers; (2) the impact of conventional market image on consumer loyalty; (3) the influence of consumer satisfaction on consumer loyalty; and (4) the influence of traditional markets on consumer loyalty with consumer satisfaction as a mediating variable at PD Ya'ahowu Gunungsitoli City. Using a quantitative approach with multiple linear regression analysis methods. The sample of this study involved 77 respondents selected using a purposive sampling technique. Taken by accidental sampling. The data collection technique used a questionnaire through validity and reliability tests. The requirements for the regression test used the classical assumption test. The results of this study prove that the image of traditional and modern markets significantly affects consumer loyalty at PD Ya'ahowu Gunungsitoli City. The implications of this study confirm that PD Ya'ahowu Gunungsitoli City needs to improve the brand image of traditional markets by designing more effective strategies to increase productivity, build a comfortable shopping environment, and provide good service and product quality.
An Analysis of How Online Reviews, Product Quality, and Digital Marketing Afeect Consumer Decisions to Buy on the Gunungsitoli City Tik Tok Shop Application
This study explores the relationship between online reviews, product quality, and digital marketing on consumer purchasing decisions on e-commerce platforms (TikTok Shop) in Gunungsitoli City. Quantitative research methods and purposive sampling techniques were used to involve 80 users of the TikTok shop application, specifically for consumers in Gunungsitoli City. The results of multiple linear regression analysis show that product quality has the most significant influence on purchasing decisions, followed by digital marketing and online reviews, which also have a considerable impact. Overall, these three variables contribute significantly to consumer purchasing decisions, with the research model able to explain most of the variation in these decisions. These findings emphasize the importance of these three aspects in the context of TikTok shop users, where product quality is the main factor influencing consumer purchasing decisions. This study's theoretical and practical implications demonstrate the importance of a multi-dimensional approach in digital marketing strategies, especially in an increasingly competitive e-commerce platform environment. This study also adds insight into the literature on consumer behavior related to modern marketing technology. It provides a strategic perspective for users of the rapidly growing TikTok shop application in Gunungsitoli City.
The Role of Digital Business Education in Mediating Self-Efficacy and Entrepreneurial Intention Among Student’s Economic Education
This study aims to determine the role of digital business education in mediating self-efficacy and entrepreneurial intention among students of the economics education study program at Universitas Negeri Semarang. This study is a quantitative research approach with a causal correlational design. The population of this study was 392 students, with a sample of 50 economics education students using a purposive sampling technique. Data collection was carried out through a questionnaire. The reliability of the questionnaire was assessed using Cronbach's alpha, and all composite reliability values ​​for each construct were obtained to have a value greater than 0.7. The survey data was entered in SmartPLS version 3.2.9 for analysis. Direct effect analysis with path coefficients helps test the hypothesis of direct influence between variables at a significance level 0.05. There is a significant direct relationship between Digital business education and Entrepreneurial Intention among students of 0.327 (P-Value 0.002). Indirect effect analysis helps test the hypothesis of indirect influence between variables mediated by a variable. Digital business education significantly mediates self-efficacy and entrepreneurial intention of 0.197 (P-Value 0.002). This study concludes that digital business education, directly and indirectly, influences the increase of entrepreneurial intention. Digital business education significantly mediates the relationship between self-efficacy and entrepreneurial intention among economic education students. Digital business education plays an important role in increasing entrepreneurial intention. For this study, educators need to ensure that teaching and content in digital business education can spark entrepreneurial intention to impact the number of young entrepreneurs among students, and entrepreneurship becomes one of the right career choices for graduates of economic education study programs.
The Influence of Project Based Learning (PJBL), Character Development and Learning Independence on the Implementation of the Pancasila Profile at SMK PGRI 13 Surabaya
This study aims to find out how the influence of Project Based Learning (PJBL), Character Development and Learning Independence on the Pancasila Profile at SMK PGRI 13 Surabaya. This type of research uses quantitative. The population of this study is students in grades X and XI of the Department of Office Management at SMK PGRI 13 Surabaya with a sampling technique using a Saturated Sample with a sample of 113 respondents. Data collection with questionnaires. The analysis method was carried out by multiple linear analysis assisted by SPSS software version 25. The results showed that the variables Project Based Learning (PJBL), Character Development and Learning Independence had a positive and significant effect on the Pancasila Profile both partially and simultaneously. So it can be concluded that Project Based Learning (PJBL), Character Development and Learning Independence can affect the implementation of the Pancasila Profile. However, the influence of the three variables is still relatively low, so if a similar study is held, it is expected to complement various shortcomings and add other variables besides the variables used.
Optimization of Microsoft Excel as a Data Processing Tool for Letter Making in Indonesian Correspondence Learning
This study aims to optimize the use of Microsoft Excel as a data processing tool in making letters in learning Indonesian correspondence. Learning Indonesian correspondence, which involves the skill of writing official and personal letters, often faces challenges in terms of time efficiency and difficulties in organizing information. Microsoft Excel, with its data processing and template creation features, is believed to help simplify and speed up the process of creating letters. This research was conducted using an experimental method with a total of 106 student respondents in the Office Administration Education study program, State University of Semarang, involving two groups: an experimental group with a total of 53 students using Microsoft Excel and a control group with a total of 53 students who used the manual method in making letters. The results showed that students who used Excel were more efficient in completing letter-making tasks, with an average shorter letter-making time compared to the control group. In addition, the quality of the letters produced by the experimental group is also better, with a more structured and rule-based format. The results of the questionnaire and observation showed that the majority of students felt helped by the use of Excel, although there were several obstacles faced related to understanding formulas and formatting settings. Overall, Microsoft Excel can be optimized in correspondence learning to improve students' efficiency, quality, and skills in letter creation.
The Influence of Technological Knowledge, Pedagogy and Content on Ability Integrate Artificial Intelligence Moderated Gender
This study examines the influence of technological knowledge, pedagogical knowledge and content knowledge on the ability to integrate artificial intelligence technology in high school economics teachers in Surakarta and to determine whether gender can moderate technological knowledge, pedagogical knowledge and content knowledge on the ability to integrate artificial intelligence technology in high school economics teachers in Surakarta. The population and sample of 68 were taken using total sampling, namely all high school economics teachers in Surakarta. Data collection using a questionnaire in the form of a google form. The validity test of the instrument used Confirmatory Factor Analysis (CFA) and the reliability test used Cronbach Alpha. Data analysis used hierarchical regression analysis and all data were processed using SPSS 26. The results of the study showed that technological knowledge, pedagogy and content partially had a positive and significant effect on the ability to integrate artificial intelligence technology in high school economics teachers in Surakarta and gender could moderate the relationship between technological knowledge and content with the ability to integrate artificial intelligence technology, but gender could not moderate the relationship between pedagogical knowledge with the ability to integrate artificial intelligence technology.
Artificial Intelligence Technology Integration
Improving Employee Performance Based on Social Capital and Information Technology with Employee Engagement as Mediation
This study aims to analyze the improvement of team member performance based on social capital and information technology with team member engagement as a mediator (a case study of millennial generation employees of MSMEs in Palembang city). This research was conducted with a quantitative approach. This method is used to examine data on populations and samples by collecting data through research instruments and analyzing the data quantitatively. The subjects in the study were Millennial Generation employees. The location of this research was several types of work in MSMEs in Palembang city. The method used in drawing samples in this study was purposive sampling. The sample in this study was 80 employees of the millennial generation. Research hypothesis testing used the Structural Equation Modeling (SEM) approach using AMOS version 24. The results of the study indicate that social capital has no significant effect, information technology has a considerable effect, and team member engagement substantially impacts the performance of millennial generation employees. Furthermore, social capital and information technology are having a significant impact on millennial generation team member engagement. Meanwhile, team member engagement mediates the effect of social capital and information technology on millennial generation team member performance. Based on the findings in this study, future research adds new variables that have not been studied to enrich the study of the current Millennial Generation team member performance.
Learning Management Model Through Teaching Factory: Implementation Strategies and Challenges
This study aims to determine the strategies and implementation challenges of learning management using the Teaching Factory model. The subjects in this research are students of vocational programs at Airlangga University (UNAIR) that serves as a comparative study for vocational program students at Jenderal Soedirman University (UNSOED). This study used a sample of 5 study programs. The approach used in this research is a case study-based qualitative approach. The findings of this research are: (1) the implementation of teaching factory in UNAIR involves several stakeholders such as students, lecturers, course coordinators in vocational programs and the World of Business and Industry; (2) the teaching factory-based learning approach can only be implemented in certain courses, not as a whole; (3) the place and service is at Airlangga Wellness Center/ AWC; (4) the strategy of offering teaching factory services is to establish it in a strategic location; (5) challenges in the implementation of teaching factory are faced by lecturers and students of vocational programs; and (6) the implementation of teaching factory has theoretical and practical benefits. This study limited in vocational programs at UNAIR and UNSOED. The future research could focus comparing the effectiveness of Teaching Factory in different vocational fields of study, such as engineering, design, and tourism in different universities.
The Impact of Using Live Streaming E-Commerceon Urge to Buy Impulsively
This research aims to explore the factors that drive impulsive buying during e-commerce live streaming though the Stimulus-Organism-Response (S-O-R) theory. The study was distributed to 290 respondents who are users of Shopee and TikTok platforms and have made purchases during live streaming, using purposive sampling in non-probability sampling and utilizing Google Forms for data collection. Data analysis was conducted quantitatively and processed using PLS-SEM with the SmartPLS 3.0 software. The findings reveal that trustworthiness and expertise positively and significantly influence perceived enjoyment, while purchase convenience and product price positively and significantly influence perceived usefulness. Additionally, perceived enjoyment and perceived usefulness positively and significantly affect the urge to buy impulsively. This indicates that live streaming can enhance consumers’ impulsive buying behavior. This study contributes by providing insights for e-commerce platform developers, businesses, managers and marketing teams to leverage the potential of e-commerce live streaming in this evolving digital era.
Analysis of Factors Driving Impulsive Buying through Live Streaming Shopping Tiktok Shop
This study aims to see what factors drive this impulsive buying behavior, especially when purchasing fashion products using TikTok Shop live streaming. This study uses a convenience and non-probability sampling method conducted on 259 respondents. This study's primary data analysis method is the Partial Least Square Structural Equation Model PLS-SEM. Then, the data processing of this study was carried out with the help of IBM SPSS Statistics 24 and SmartPLS 3.0 software. The data is processed application and showed that convenience does not affect perceived enjoyment, but Demand has a significant impact. Furthermore, product usefulness influences perceived usefulness, but product price does not. Then, the perceived enjoyment variable affects perceived usefulness, and both variables positively impact encouraging impulsive buying intention in the TikTok Shop live streaming shopping environment. This research is expected to be useful for companies or fashion businesses that want to promote their products through live-streaming shopping. This research helps them develop strategies to captivate consumer attention and increase sales in the live-streaming shopping environment. Analyzing the driving factors of impulsive buying through TikTok Shop live streaming shopping has significant managerial implications, especially in improving marketing strategies and business management. These implications include a deeper understanding of consumer behavior, increasing the effectiveness of promotions, and developing more relevant products and services.
The Impact of Social Media Influencer Credibility on Consumer Purchase Decisions: A Study on Originote Skincare
Social media platforms’ emergence and rapid growth have significantly transformed how consumers behave, especially within the beauty industry. In this realm, influencer marketing has evolved into a crucial strategy that brands increasingly rely on to connect with their audience. This research focuses on influencer reviews' impact on consumers' purchasing choices regarding The Originote skincare products. It considers various moderating factors, including convenience, interactivity, and the source's credibility, to understand this phenomenon comprehensively. This research delves into the intricate dynamics of consumer attitudes by examining various theoretical frameworks, including the Source Credibility Theory and the Theory of Planned Behavior. It specifically focuses on the pivotal roles that trustworthiness, expertise, and attractiveness play in shaping how consumers perceive social media influencers and the products they promote. Through this exploration, the study aims to uncover the underlying mechanisms that drive consumer behavior in the context of influencer marketing. A quantitative approach was utilized in this study, engaging 301 respondents who took part in a meticulously structured online survey. The analysis of the data gathered from a varied sample of consumers was conducted using Structural Equation Modeling (SEM) in conjunction with Partial Least Squares (PLS) methodology. The study results indicate that convenience and interactivity are crucial in shaping consumer attitudes toward influencers. The findings presented here offer significant insights for marketers looking to utilize influencers as effective advocates in promoting affordable and accessible skincare products such as The Originote.
Emerging Trends and Bibliometric Analysis of AI Applications in Financial Services
The aim of this study is to analyze research themes, leading authors, and global collaboration networks in AI research within the financial services industry from 2019 to 2024 using bibliometric tools such as VOSviewer. Utilizing data from 226 Scopus-indexed publications, we identified five main research clusters: credit evaluation, fraud detection, investment management, personal banking services, and regulatory compliance. The number of publications increased from nine in 2019 to fifty-two in 2024, reflecting growing global collaboration across thirty-two countries in eight distinct groups. IEEE Access and the International Journal of Bank Marketing emerged as the top journals, with h-indices of 7 and 6, respectively. Co-citation analysis highlights evolving patterns in AI-based risk assessment and automated decision-making systems. The findings demonstrate the rapid integration of AI in financial services, driven in part by the COVID-19 pandemic, providing valuable insights for academics, practitioners, and policymakers. This study lays the groundwork for further exploration of AI’s regulatory, transdisciplinary, and ethical dimensions in financial services.
Business Coaching Method to Increase Student’s Passion in Basic Accounting Phase E Vocational School
The aim of this research is to examine the effectiveness of the business coaching method in enhancing student interest and understanding in Basic Accounting subjects within the independent curriculum. Specifically, this study aims to: (1) assess the extent to which the business coaching method increases student interest in Basic Accounting Phase E, and (2) analyze differences in student conditions before and after the implementation of the business coaching method in the classroom. This study employs an experimental method with structured stages and an independent t-test for data analysis. The research sample consists of control and experimental groups from Class X students at State Vocational School 1 Boyolali, Central Java. The findings indicate that the application of the business coaching method significantly impacts students' understanding of financial reports in Basic Accounting, demonstrating its effectiveness in making learning more interactive, engaging, and conducive to creative thinking and collaboration.
The Influence of Case Method and Spiritual Intelligence on Critical Thinking Skills of Faculty of Economics and Business, Padang State University Education Students
This study aims to examine the differences in students' critical thinking skills between those taught using the Socratic-based Case Method and the non-Socratic Case Method, as well as to analyze the interaction between the Case Method and spiritual intelligence on critical thinking skills. A quasi-experimental design with a pre-test and post-test non-equivalent control group design was employed. The participants were students from the Economics Education Study Program, Faculty of Economics and Business, Universitas Negeri Padang, enrolled in the Introduction to Microeconomics course during the 2024/2025 academic year. The findings reveal significant differences in critical thinking skills between students taught with the Socratic-based and non-Socratic Case Methods. Additionally, differences were observed based on students' levels of spiritual intelligence, and an interaction effect was identified between the learning model and spiritual intelligence on students' critical thinking skills.
The Influence of School Facilities and Technology on The Demand for Teacher Workforce in Private High School in Jambi City
This study aims to analyze the influence of school facilities and technology on the demand for teacher labor. The study was conducted at 21 private high schools in Jambi City. This study uses quantitative methods in collecting and analyzing the data needed to answer the research questions. Data were analyzed using multiple regression statistical techniques. Based on the analysis, it shows that the school facility variable has a positive and significant effect on the demand for labor in the education sector. The more school facilities used by educational institutions, the higher the need for teacher labor used by the school. The technology variable has a positive and significant effect on the demand for labor in the education sector. The better the use of technology in managing schools, the more it will optimize the role of each sector in the school so that it will increasingly require the role of teacher labor. The regression model produced statistically has a fairly high ability to predict the effect of school facilities and technology on the demand for labor in the education sector because it is supported by an R-square value of 60.4%. Based on these findings, it is clear that good management of school facilities and technology will have an impact on increasing the demand for labor in the education sector.
Analysis of Sustainability of Culinary MSMEs through Increasing Competitiveness as an Intervening Variable
This study aims to identify the influence of education, business motivation, entrepreneurial literacy and digital literacy on the sustainability of culinary MSMEs in Makassar City which is mediated by increasing competitiveness. This study was conducted with a quantitative approach. Data collection techniques through observation and questionnaires while sample determination using purposive sampling which is adjusted to the analysis requirements used with a sample size of 180 respondents. The data analysis technique is Structural Equation Modeling (SEM) with Partial Least Square (PLS). This study found that the variables of education, business motivation, entrepreneurial literacy and digital literacy have an effect on the sustainability of culinary MSMEs in Makassar City which is mediated by increasing competitiveness. The results of this study serve as a reference that education and business motivation are very necessary in entrepreneurship and business actors also need to increase their knowledge of entrepreneurial literacy and digital literacy for the sustainability of MSMEs, especially in the culinary sector.
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