Analysis of Warmindo Trader’s Participation Level at The Warmindo Green Program in Semarang City

Abstract

Handling the waste problem requires an important role from various parties, one of which is business actors. PT Indofood CBP Sukses Makmur Tbk. as one of the instant noodle producers, they took the initiative to launch the Green Warmindo program to take back the waste produced from their products. Participation from Warmindo traders is very necessary in the smooth running of the Green Warmindo program. This research uses a descriptive quantitative approach with descriptive methods. The results of this research are that trader participation in the Green Warmindo program as a whole is included in the fairly high category, and is at the consultation level. Factors that influence participation include internal factors, namely age, gender and level of education. Another factor is external factors, namely the COVID-19 pandemic and the role of stakeholders.