The Embodiment of the Fantasy “The Wings of Borneo” Through Face Body Painting Technique in Beauty

Abstract

This study is motivated by the rapid development of the creative industry, which encourages innovation in the art of make-up, particularly fantasy make-up through face and body painting techniques. The purpose of this research is to develop and describe the embodiment of the fantasy character “The Wings of Borneo,” inspired by the hornbill as a cultural symbol of Kalimantan. This study employs a Research and Development (R&D) method using the ADDIE model, which consists of analysis, design, development, implementation, and evaluation stages. Data were collected through direct practice and documentation, and evaluated by three expert panelists using assessment instruments based on aesthetic indicators and principles of fine art. The results show that the resulting face and body painting work achieved a “Highly Feasible” category across all evaluation aspects, including visual aesthetics, art principles, body expression, creativity, visual meaning, and beauty aesthetics. In conclusion, “The Wings of Borneo” was successfully realized as an innovative, aesthetic, and culturally meaningful artistic product. This research is expected to serve as a reference for the development of fantasy make-up and to encourage further exploration of culturally based themes in the creative industry.