Legal Certainty and legal Protection: Two Keys Pillars of Investor Protection Against Stock Manipulation by Influencers Following POJK No.13/2025
DOI:
https://doi.org/10.15294/jpcl.v10i2.57883Keywords:
Legal Certainty, Legal Protection, POJK 13/2025, Capital Market Manipulation, Financial InfluencerAbstract
Digital transformation has given rise to the phenomenon of financial influencers, who significantly influence retail investment behavior in the Indonesian capital market. On the other hand, it has led to stock price manipulation through pump-and-dump schemes and the dissemination of misleading information. This study aims to analyze how the two fundamental pillars legal certainty and legal protection are implemented in POJK No. 13/2025. The research method employed is a normative legal approach using qualitative-descriptive analysis. The primary legal sources are POJK No. 13/2025 and Law No. 4 of 2023 on P2SK. Secondary legal sources include scientific journals, legal textbooks, OJK press releases, and relevant academic research. The research findings indicate: First, POJK No. 13/2025 successfully establishes legal certainty through a three-tier classification of influencer categories that is lex certa in nature, although it still leaves some uncertainty regarding independent influencers. Second, legal protection is realized through preventive mechanisms such as the requirement for written agreements, due diligence, and tiered agreements, as well as repressive measures such as multi-tiered administrative sanctions up to the revocation of personal licenses and proposed criminal sanctions. POJK 13/2025 has successfully established a foundation of certainty through clear normative classifications; however, the effectiveness of its legal protections both preventive and repressive heavily depends on strengthening law enforcement capacity and expanding the regulatory scope to close the loophole regarding independent influencers. In Singapore, finfluencers are regulated more flexibly under existing regulations, whereas in Australia, the focus is on legal proceedings.
References
Anggraeni, Annisa Fitri, Apriyanto, Andi Rustam, Tri Kunwangsi Purnamaningrum, and Niar Astaginy. Institusi Keuangan Dan Pasar Modal. Edited by Yayan Agusdi. Vol. 2. Jambi: PT. Sonpedia Publishing Indonesia, 2025.
Anjani, E P, N Suryanti, and D Yuanitasari. “Kedudukan Influencer Yang Merekomendasikan Saham Tertentu Berdasarkan Hukum Pasar Modal Di Indonesia.” Reformasi Hukum XXVI, no. 2 (2022): 132–50. https://ojs.uid.ac.id/index.php/jrh/article/view/467%0Ahttps://ojs.uid.ac.id/index.php/jrh/article/download/467/182.
ASIC. “ASIC Melanjutkan Penindakan Terhadap Pelaku Pengaruh Finansial (Finfluencer) Bersamaan Dengan Regulator Global.” ASIC, 2026. https://www.asic.gov.au/about-asic/news-centre/find-a-media-release/2026-releases/26-081mr-asic-continues-finfluencer-crackdown-alongside-global-regulators/?utm_medium=email&utm_campaign=ASICcontinuesfinfluencercrackdownalongsideglobalregulators&utm_content=ASICcontinuesfinfluencercrackdownalongsideglobalregulators+CID_8702b9746e1bfeb508f9ccc49fa14304&utm_source=CampaignMonitor&utm_term=Viewthefullmediarelease.
Brown, S, and K Williams. “Regulating Finfluencers: ASIC’s Approach and the Challenges of Social Media.” Australian Business Law Review 51, no. 5 (2023): 55–73.
Chen. “The Legal Framework for Financial Influencers in Singapore.” Singapore Journal of Legal Studies 2 (2022): 345–67.
Chua, Kevin. “Tighter MAS Measures on Digital Financial Content in Singapore.” Chambers, 2025. https://chambers.com/articles/tighter-mas-measures-on-digital-financial-content-in-singapore.
———. “Tighter MAS Measures on Digital Financial Content in Singapore.” Yuen Law LLC, 2025. https://yuenlaw.com.sg/singapore-law/mas-measures-digital-financial-content/.
Fadika, Jihan, and Yetti Afrida Indra. “PERAN PASAR MODAL DALAM MENINGKATKAN MINAT INVESTASI PADA GENERASI MUDA DI ERA DIGITAL Jihan.” Journal of Management and Innovation Entrepreunership (JMIE) 2, no. 1 (2024): 1700–1712. https://doi.org/https://doi.org/10.70248/jmie.v2i1.1430.
Habibi, Miftakhur Rokhman. Hukum Pasar Modal Indonesia Perkembangan Hukum Pasar Modal Era Kolonial Hingga Era Digital. Malang: Inara Publisher, 2022.
Hadjon, Philipus M. Perlindungan Hukum Bagi Rakyat Indonesia. Surabaya: Bina Ilmu, 1987.
Handini, Sri, and Erwin Dyah Astawinetu. TEORI PORTOFOLIO DAN PASAR MODAL INDONESIA. Surabaya: Scopindo Media Pustaka, 2020.
Haryoko, Sapto, Bahartiar, and Fajar Arwadi. ANALISIS DATA PENELITIAN KUALITATIF. Makassar: Badan penerbit Universitas Negeri Makassar, 2020.
Hema, Yuliana, and Putri Werdiningsih. “OJK Atur Influencer Keuangan, Simak Ketentuannya.” Kompas.Com, July 17, 2025. https://money.kompas.com/copy/2025/07/17/063900226/ojk-atur-influencer-keuangan-simak-ketentuannya-.
Hidayat, Andi. “Influencer Saham Bisa Dipidana Kalau Terbukti Menyesatkan.” Detik, August 5, 2025. https://finance.detik.com/bursa-dan-valas/d-8045556/influencer-saham-bisa-dipidana-kalau-terbukti-menyesatkan.
Indonesian national police. “OJK Proposes Criminal Sanctions for Misleading ‘Finfluencers’ in P2SK Law Revision.” Inp.Polri.go.id, 2026. https://inp.polri.go.id/artikel/ojk-proposes-criminal-sanctions-for-misleading-finfluencers-in-p2sk-law-revision.
Kurnia, Yosi, Sri Mona Octafia, and Dina Hadia. “FENOMENA ‘FINANCIAL INFLUENCER’ DAN PENGARUHNYA TERHADAP LITERASI KEUANGAN GEN Z DI KOTA PADANG.” Journal Economic and Strategy (Jes) 6, no. 1 (2025): 44–57.
Liew, Ying Yie, and Yvonne Tan. “Singapore Regulator Introduces Conduct Requirements for Digital Advertising Activities of FIs and Warns ‘Finfluencers.’” CMS Law Tax Future. September 25, 2025. https://cms.law/en/sgp/legal-updates/singapore-regulator-introduces-conduct-requirements-for-digital-advertising-activities-of-fis-and-warns-finfluencers#utm_campaign=redirect_law-now.
Lubis, Muhammad Hammam Rafati, and I Gede Komang Chahya Bayu Anta Kusuma. “Analisis Pertumbuhan Investor Ritel Pada Masa Pandemi Dan Implikasi Pajak Penghasilan Final Atas Penjualan Saham Di Bursa.” JURNAL PAJAK INDONESIA (Indonesian Tax Review) 6, no. 2 (November 30, 2022): 245–64. https://doi.org/10.31092/jpi.v6i2.1854.
Lubis, Namira Hamni, T Razita Syahinda, Edo Adrio, Reni Ria, Armayani Hasibuan, Prodi Ekonomi Islam, Universitas Islam, and Negeri Sumatera. “Kontribusi Pasar Modal Indonesia Terhadap Pertumbuhan Dan Stabilitas Perekonomian Nasional Kontribusi Pasar Modal Indonesia Terhadap Pertumbuhan Dan Stabilitas Perekonomian.” Journal of Golden Generation Multidisciplinary 2, no. 1 (2026): 162–71. https://doi.org/https://doi.org/10.65244/jggm.v2i1.327.
Mahfud, Muh Afif. Pengantar Ilmu Hukum. Semarang: Yoga Pratama, 2016.
Makawowor, Chelsea The, and Ariawan Gunadi. “Efektivitas Pengawasan OJK Terhadap Influencer Dalam Mencegah Promosi Investasi Ilegal.” Riwayat: Educational Journal of History and Humanities, 2025, 7573–88. https://doi.org/https://doi.org/10.24815/jr.v8i4.50554.
Nabhani, Ahmad. “Lakukan Goreng Saham - OJK Denda Influencer Saham BVN Rp5,35 Miliar.” Neraca.Co.Id. February 23, 2026. https://www.neraca.co.id/article/233435/lakukan-goreng-saham-ojk-denda-influencer-saham-bvn-rp535-miliar.
Nindynar Rikatsih. Metodologi Penelitian Di Berbagai Bidang. Bandung: CV. Media Sains Indonesia, 2020.
Nityakanti, Pulina. “OJK Dalami 32 Kasus Manipulasi Pasar, Peran Influencer Jadi Sorotan.” Kontan.Co.Id. February 25, 2026. https://investasi.kontan.co.id/news/ojk-dalami-32-kasus-manipulasi-pasar-peran-influencer-jadi-sorotan.
Noviani, Ana. “Cek Aturan Baru OJK Soal Kerja Sama Sekuritas Dengan Influencer Saham OJK Mengatur Tiga Ruang Lingkup Kerja Sama Iklan Yang Dapat Dijalin Oleh Perusahaan Perantara Efek Atau Sekuritas Dengan Pegiat Media Sosial Atau Influencer.” Bisnis.Com, July 15, 2025. https://market.bisnis.com/read/20250715/7/1893350/cek-aturan-baru-ojk-soal-kerja-sama-sekuritas-dengan-influencer-saham#goog_rewardedhttps://market.bisnis.com/read/20250715/7/1893350/cek-aturan-baru-ojk-soal-kerja-sama-sekuritas-dengan-influencer-saham%23.
OrionW LLC. “MAS Sets the Bar for Digital Financial Ads.” OrionW LLC. September 25, 2025. https://www.orionw.com/news-insights/mas-sets-the-bar-for-digital-financial-ads.
Pribadi, Indra Arief. “OJK: Finfluencer Harus Jelas Nyatakan Posisinya Di Awal Kepada Publik.” ANTARA. June 10, 2026. https://www.antaranews.com/berita/5644479/ojk-finfluencer-harus-jelas-nyatakan-posisinya-di-awal-kepada-publik?utm_source=antaranews&utm_medium=desktop&utm_campaign=popular_right.
Purnama, Iqbal Dwi. “Kasus Manipulasi Saham, Influencer Hingga Perusahaan Kena Denda Miliaran Rupiah.” IDXChannwl.Com, February 20, 2026. https://www.idxchannel.com/amp/market-news/kasus-manipulasi-saham-influencer-hingga-perusahaan-kena-denda-miliaran-rupiah.
Putri, Karunia. “OJK Atur Kerja Sama Sekuritas Dan Influencer: Tak Bisa Sembarangan Pompom Saham.” katadat.co.id, 2025. https://katadata.co.id/finansial/bursa/687642b56bf28/ojk-atur-kerja-sama-sekuritas-dan-influencer-tak-bisa-sembarangan-pompom-saham?utm_source=Direct&utm_medium=Sub-Kanal Finansial Bursa Detail&utm_campaign=Baca Juga Redaksi Pos 3.
Qamar, Nurul, and Farah Syah Rezah. Metode Penelitian Hukum Doktrinal Dan Non-Doktrinal. Makassar: CV. Social Politic Genius (SIGn), 2020.
Rafie, Baratut Taqiyyah. “Investor Wajib Tahu: Ini Modus Saham Gorengan Influencer Yang Dibongkar OJK.” Kontan.Co.Id, February 21, 2026. https://nasional.kontan.co.id/news/investor-wajib-tahu-ini-modus-saham-gorengan-influencer-yang-dibongkar-ojk.
Ramsay, Ian, and Miranda Webster. “ASIC Enforcement Outcomes : Trends and Analysis.” Company and Securities Law Journal 35, no. 5 (2017): 289–321.
———. “Enforcement Action by the Australian Securities and Investments Commission in Relation to Financial Adviser Misconduct.” Company and Securities Law Journal 39, no. 6 (2022).
Roy, Sujata. “Fin-Fluencers- Questionable Legitimacy and Legislative Outlook F in -F Luencers - Q Uestionable.” NLS Business Law Review 10, no. 2 (2024). https://doi.org/10.55496/JJIJ9614.
Safitri, Kiki, and Danu Damarjati. “Influencer Tolak Wacana Sertifikasi, Soroti Perbedaan Indonesia Dan China.” Kompas.Com, November 11, 2025. https://nasional.kompas.com/read/2025/11/11/17030131/influencer-tolak-wacana-sertifikasi-soroti-perbedaan-indonesia-dan-china?page=2.
Salsabilla, Rawia, Faizal Muslim, Sahara Intan Sari, and Ananda Nabila Pasya. “Analisis Yuridis Praktik Manipulasi Pasar Oleh Influencer Saham Dan Dampaknya Terhadap Investor Ritel ( Studi Kasus Otoritas Jasa Keuangan Terhadap Influencer BVN ) Pendahuluan.” KOLONI:Jurnal Multidisiplin Ilmu 5, no. 2 (2026): 1080–91. https://doi.org/https://doi.org/10.31004/koloni.v5i2.970.
Sie, Pricilia Angel, Dienda Cecilia, and Stefano Salim. “Menelusuri Integritas Pasar Modal Indonesia Melalui Studi Kasus Manipulasi Saham PT Sekawan Intipratama Tbk.” Antholoogy: Inside Intellectual Property Rights 3, no. 2 (2025): 374–92.
Sinurat, Mangasi, Didik Gunawan, and Syahputra. PASAR MODAL. Padang: PT Inovasi Pratama Internasional, 2022.
Sitorus, Yosua Audric Matthew, and Rianda Dirkareshza. “The Law Enforcement of Stock Pump and Dump Practices by Influencers through Act No. 4 of 2023 Concerning Development and Strengthening of the Financial Sector.” LDJ: Law Development Journal 5, no. 4 (2023): 496–514.
Sucipto, Beni, Saiful Aminudin Al Kusuma Putra, Nurianah, and Irea Arrahima. “ANALISIS PERILAKU HERDING DAN OVERCONFIDENCE DALAM PENGAMBILAN KEPUTUSAN INVESTASI GENERASI Z KABUPATEN JOMBANG DI PASAR SAHAM SYARIAH INDONESIA.” JMD: Jurnal Manajemen Dan Bisnis Dewantara 9, no. 1 (2026): 43–56. https://doi.org/https://doi.org/10.26533/jmd.v9i1.1547.
Sumaragatha, I gusti Bagus sakah, and Septira Putri Mulyani. “Kedudukan Hukum Influencer Pasar Modal Dalam Perspektif Undang-Undang Pasar Modal Legal Standing of Capital Market Influencers in the Perspective of the Capital Market Law.” Jurnal Private Law Fakultas Hukum Universitas Mataram 5, no. 3 (2025). https://doi.org/https://doi.org/10.29303/05xvea94.
Tan, A, and J Lee. “Comparative Analysis of Finfluencer Regulations in Asia-Pacific.” Journal of Financial Regulation 9, no. 3 (2023): 402–25.
Tatang M. Amirin. Menyusun Rencana Penelitian. Jakarta: CV. Rajawali, 1990.
Tazkia, Aulia, and Risna Wijayanti. “PENGARUH INFLUENCER KEUANGAN DAN LITERASI KEUANGAN TERHADAP MINAT INVESTASI GENERASI MILENIAL DI PASAR MODAL.” Jurnal Management Resiko Dan Keuangan 1, no. 2 (2022): 112–27. https://doi.org/https://doi.org/10.21776/jmrk.2022.01.2.05.
Ulum, Wizdan. “OJK Kenakan Denda Besar Pada Influencer Saham Belvin Tannadi.” Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern (STIE STEKOM ), 2026. https://stiestekom.ac.id/berita/ojk-kenakan-denda-besar-pada-influencer-saham-belvin-tannadi/2026-02-21.
wartaekonomi.co.id. “OJK Perketat Aturan Perusahaan Efek, Influencer Pasar Modal Wajib Kantongi Izin.” Investing.Com, July 19, 2025. https://id.investing.com/news/stock-market-news/ojk-perketat-aturan-perusahaan-efek-influencer-pasar-modal-wajib-kantongi-izin-2835926.
Wijayanto, Nanang. “OJK Keluarkan Aturan Baru Promosi Saham Oleh Influencer, Youtuber Cs Tak Bisa Lagi Sembarangan.” SindoNews. July 21, 2025. https://ekbis.sindonews.com/read/1595543/178/ojk-keluarkan-aturan-baru-promosi-saham-oleh-influencer-youtuber-cs-tak-bisa-lagi-sembarangan-1753060032.
Wiyaka, J, H Jayadi, and T Situmeang. “Tinjauan Yuridis Penegakan Hukum Terhadap Influencer Dalam Memasarkan Platform Investasi.” Jurnal Hukum To-Ra: Hukum … 9 (2023): 171–84. https://ejournal.fhuki.id/index.php/tora/article/view/540%0Ahttps://ejournal.fhuki.id/index.php/tora/article/download/540/256.
Yeo, Renald. “MAS Rolls out Digital Ad Guidelines for Financial Institutions, Checklist for Content Creators.” The Businness Time. September 25, 2025. https://www.businesstimes.com.sg/companies-markets/MAS-rolls-out-digital-ad-guidelines-for-financial-institutions-checklist-for-content-creators?ref=article-bottom-more-in-companies-markets_banking-finance.
Yuspin, Wardah, and Bima Artha Wijaya. “LEGAL PROTECTION ON BITCOIN PRICE MANIPULATION.” Russian Journal of Agricultural and Socio-Economic Sciences (RJOAS) 2, no. 99 (2022): 47–54. https://doi.org/10.18551/rjoas.2022-02.06.
Downloads
Published
Article ID
57883Issue
Section
License
Copyright (c) 2026 Ayuk Anggraeni, Sang Ayu Putu Rahayu, Aminatullahi Aliyu Jibril (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The Journal of Private and Commercial Law adheres to the principles of the Directory of Open Access Journals (DOAJ) by providing immediate, free, and open access to all published content. All articles are published under the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). Under this license, users are permitted to read, download, copy, distribute, and adapt the published works in any medium or format, provided that appropriate credit is given to the original author(s) and source, a link to the license is included, and any changes made are clearly indicated. The use of the material is strictly limited to non-commercial purposes only.
Authors retain copyright of their work without any restriction. The journal does not transfer copyright from authors; instead, authors grant the journal the right of first publication while maintaining full ownership of their intellectual property. This ensures that authors preserve their rights while enabling wide dissemination and accessibility of their research in accordance with open access principles and DOAJ standards.








