Sosialisasi dan Pendampingan dalam Pengembangan Kapasitas Usaha Mikro Kecil Menengah (UMKM) di Desa Kaliputu Kecamatan Kota Kabupaten Kudus

Abstract

SMEs (Micro, Small, and Medium Enterprises) play a crucial role in Indonesia's economy but often face 
challenges such as a lack of entrepreneurial mindset and managerial skills. This study aims to address the challenges 
faced by SMEs in Kaliputu Village, particularly jenang (traditional sweet) entrepreneurs, by strengthening their 
entrepreneurial mindset and providing training in business management, marketing strategies, and financial 
management. The methods used include socialization, regular training, and practical assistance. The subjects of this 
community service are the jenang SMEs in Kaliputu Village. The results show a significant increase in market reach and 
sales of jenang products, as well as improvements in business quality. Promotional videos and Shopee accounts have 
successfully expanded product visibility, while training has enhanced managerial, marketing, and financial 
management skills. This initiative not only helps to improve the knowledge and skills of jenang entrepreneurs but also 
boosts their confidence in facing increasingly tough market competition. With this program, SMEs in Kaliputu Village 
become more prepared and competitive in facing future business challenges. This community service has provided long
term positive impacts for the development of SMEs in Kaliputu Village, making them more competitive in a broader 
market and sustainable in running their businesses.