Optimalisasi Pemberdayaan Usaha 'Jamu Coro Mba Ida' sebagai Perwujudan UMKM Go Digital di Desa Temuroso

Abstract

This research discusses devotion through empowerment and mentoring activities for superior MSMEs in 
Temuroso Village, Demak Regency, namely Mba Ida's Jamu Coro business using digital technology in accordance with 
current developments. The purpose of the following research is to encourage the creation of sustainable village 
development with the presence of increasing MSMEs going digital while also being able to encourage an increase in the 
economy of the community in the village. This research was written using the Participatory Action Research Method 
which consists of 3 stages, namely problem identification, action planning, implementation, to evaluation and reflection. 
Some of the results of this discussion are (1) mentoring and digital marketing training for MSME actors; (2) increasing 
the branding of Mba Ida's Jamu Coro product; (3) creating a Google Maps location point for the place of business; (4) 
procuring Instagram social media accounts and content; and (5) creating a business name banner. The creation of this 
article is expected to support the improvement of local MSMEs so that they are able to compete while being able to 
maintain the sustainability of cultural products in Indonesia.