Penguatan Perilaku Keuangan Generasi Z Melalui Pemahaman Perencanaan Keuangan

Abstract

Social media can trigger negative behavior of Generation Z, especially in financial management such as consumptive behavior, fear of missing out (FOMO), and excessive self-reward. This condition shows the importance of strengthening the financial management of Generation Z in the digital era. The service activities aim to improve the financial capabilities of Generation Z through modern financial management which includes financial literacy, financial technology, and lifestyle. The activity was held at Kasetsart University, Thailand as part of strengthening international academic collaboration on modern financial management in global issues. The implementation method uses the Participatory Rural Appraisal (PRA) approach including counseling, mentoring, and training. The material is focused on financial literacy as a foundation in forming mature thinking about financial management so that students are able to recognize needs objectively. The results of the activity showed an increase in participants' understanding of the importance of spending control in lifestyle, the ability to distinguish between needs and wants. Strengthening financial literacy through this activity is a capital for generation Z to make wiser decisions.