Pelatihan Usaha Mikro Berbasis Aktivitas Harian untuk Kemandirian Perempuan Desa Kembang Are

Abstract

This community service program aims to break the cognitive barriers and enhance the economic independence of rural women in Kembang Are Sampai Village, Sakra Barat District, East Lombok Regency, through an andragogy-based micro-business training utilizing their daily domestic activities. The program was implemented using a participatory adult education approach involving 25 productive-age women. The structured training integrated situational mapping, basic entrepreneurship, standard food processing and packaging, visual digital branding via WhatsApp Business and Facebook, financial literacy using a simplified single-entry cash book system, and mini-business plan formulations. Data were collected through pre-test and post-test questionnaires, direct performance observations, and a two-week longitudinal monitoring. Quantitative analysis showed a significant 60.98% surge in participants' cumulative cognitive scores, rising from an initial pre-test average of 48.7 to a post-test average of 78.4. The deepest knowledge jump occurred in the micro-financial management domain, which accelerated by 84.44% (from 40.5 to 74.7). Furthermore, 85.2% of participants (23 out of 25) were declared practically competent in modern vacuum packaging and food processing. This skill transformation organically institutionalized 5 new women-led micro-business groups supported by mini-business blueprints. Short-term monitoring confirmed that 64% of participants actively initiated real commercial operations, with the food sectors generating an initial revenue between Rp350.000 to Rp500.000 within two weeks. The program successfully triggered village-level institutional responses, securing a formal commitment from the Village Government to integrate these women entrepreneur groups into the Village-Owned Enterprise (BUMDes) structure for the upcoming fiscal year. This study recommends restructuring community services into multi-year longitudinal mentoring schemes to ensure quality control consistency and robust visual branding.