Penguatan Identitas dan Digitalisasi UMKM Singkong Keju Cak Mur melalui Logo dan QRIS Desa Ngingit

Authors

  • Wenny Mamilianti Universitas Yudharta Pasuruan , Indonesia Author
  • Mochammad Andyvandermeyde Universitas Yudharta Pasuruan , Indonesia Author
  • A. Nurul Huda Universitas Yudharta Pasuruan , Indonesia Author
  • Maghfirotul Lailiya Universitas Yudharta Pasuruan , Indonesia Author
  • M. Cholilur Rochman Rochman Universitas Yudharta Pasuruan , Indonesia Author

DOI:

https://doi.org/10.15294/jurnalbinadesa.v8i3.64052

Keywords:

Transaction Digitalization, Logo, QRIS, Cheese Cassava, UMKM

Abstract

This initiative aimed to support transaction digitalization and strengthen the identity of “Singkong Keju Cak 
Mur,” an UMKM owned by Mr. Mursidi in Ngingit Village, Tumpang District, Malang Regency. Established in 2017, the 
business sells cheese cassava (singkong keju) and jemblem through outlets and WhatsApp. Before assistance, the UMKM 
lacked a logo and did not use QRIS, so payments were made in cash. Activities included observation and interviews on 
4 July 2026, followed by discussions, logo design, and QRIS assistance on 16 July 2026. The logo incorporated cheese 
cassava and flavour-variant elements based on discussions with the owner, and was designed using Canva with AI 
assistance before one round of revision. QRIS activation through BRI using BRImo and BRI Merchant took about five 
minutes. Deliverables included the logo, design files, active QRIS, and printed payment media. The owner responded 
positively, while consumers benefited from cashless payments. Economic impacts on sales and revenue were not 
quantitatively measured in this activity. 

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Published

2026-10-31

Article ID

64052

Issue

Vol. 8 No. 3 (2026): Vol 8 No 3 (2026)

Section

Articles