Revealing the Role of Streamer Traits on Perceived Value and Impulsive Buying Behavior in TikTok Live Shopping. Management Analysis Journal, [S. l.], v. 15, n. 1, p. 68–81, 2026. DOI: 10.15294/maj.v15i1.47237. Disponível em: https://journal.unnes.ac.id/journals/maj/article/view/47237. Acesso em: 5 sep. 2026.