Optimizing Customer Engagement: The Impact of Gamification Elements on Customer Stickiness in Shopee Games. Management Analysis Journal, [S. l.], v. 13, n. 1, p. 11–20, 2024. DOI: 10.15294/maj.v13i1.1385. Disponível em: https://journal.unnes.ac.id/journals/maj/article/view/1385. Acesso em: 11 jan. 2026.