Enhancing MSMEs Business Performance Using Behavioral Intention and Use Social Media Marketing: The Moderating Role of Resistance to Change. Management Analysis Journal, [S. l.], v. 13, n. 1, p. 50–58, 2024. DOI: 10.15294/maj.v13i1.1918. Disponível em: https://journal.unnes.ac.id/journals/maj/article/view/1918. Acesso em: 19 dec. 2025.