Integrated Marketing Communication Strategy of Proposed Homecare Cleaning Product through New Product Development Process: A Case Study of PT. Siklus Refil Indonesia. Management Analysis Journal, [S. l.], v. 14, n. 3, p. 364–370, 2025. DOI: 10.15294/maj.v14i3.25903. Disponível em: https://journal.unnes.ac.id/journals/maj/article/view/25903. Acesso em: 26 dec. 2025.