Click. Connect. Commit: How Social Media Marketing Builds Brand Loyalty on Indonesia’s Leading E-Commerce Platforms. Management Analysis Journal, [S. l.], v. 14, n. 4, p. 458–470, 2025. DOI: 10.15294/maj.v14i4.30317. Disponível em: https://journal.unnes.ac.id/journals/maj/article/view/30317. Acesso em: 5 sep. 2026.