Management Analysis Journal
type: channel
description: Management Analysis Journal (MAJ) (e-ISSN 2502-1451) is a journal for behavioral, sustainable, and strategic management studies in Indonesia. MAJ is a peer-reviewed academic journal that advances management scholarship grounded in the Indonesian socio-economic, cultural, and institutional context, while contributing to broader international management debates. The journal is uniquely positioned to analyze managerial behavior, organizational strategy, and decision-making processes as they operate within Indonesia’s emerging economy, characterized by institutional complexity, rapid digitalization, sustainability challenges, and generational transformation. MAJ emphasizes analytical and causal research designs—including mediation–moderation models, behavioral and cognitive frameworks, and advanced quantitative approaches—to explain how and why management practices shape employee performance, organizational effectiveness, and market outcomes in Indonesia. The scope of MAJ covers human capital and organizational behavior, green management and sustainable business practices, financial literacy and investment behavior, digital consumer and marketing analytics, and family business governance and succession, with Indonesia serving as the primary empirical and theoretical reference point. By foregrounding issues such as green HRM in state-owned and private enterprises, Gen Z behavioral dynamics, sustainable finance instruments, and culturally embedded family business governance, MAJ offers context-rich insights with international relevance. This strong Indonesian orientation, combined with methodological rigor and theoretical engagement, distinguishes MAJ as a key scholarly outlet for understanding management phenomena in Indonesia and comparable emerging economies, making it a valuable contribution to the global management literature.
publisher: Universitas Negeri Semarang
language: en
publication name: Management Analysis Journal
issn: 2252-6552
items: Cognitive Drivers of Investment Behavior: Analyzing the Mediation-Moderation Model on Herding Behavior among Gen-Z Investors
items: Driving Green Product Purchase Intention through the Elaboration Likelihood Model: The Roles of Para-Social Interaction and Information Quality in Live-Streaming E-Commerce
items: Enhancing Consumer Loyalty through Product Quality and Word of Mouth in MSME's
items: The Influence of CSR, Environmental Investment, Environmental Performance, Environmental Disclosure and Financial Performance (Empirical Study on Manufacturing Companies Registered on the IDX)
items: The Effect of Self Efficacy and Emotional Intelligence on Employee Performance through Work Engagement
items: Investor Attention and the Religious Sentiment: Empirical Evidence from Ramadan Return on the Indonesia Stock Exchange
items: Non-Linear Effects of Political Connections on Corporate Investment and the Moderating Role of Cash Holdings in Indonesian SOEs
items: Analysis of the Influence of Work Engagement and Work-Life Balance on Employee Productivity through Employee Well-Being in the Service Industry with a Hybrid Work Environment
items: Drivers of Employee Performance: The Role of Institutional Support in Elevating Career Growth
items: The Impact of Corporate Funding Policies on Firm Value: A Comparative Study of Debt, Profit, and Free Cash Flow in Transportation and Logistics Companies
items: Empowering Innovation: How Self-Leadership and Inclusive Leadership Shape Creative Work Behavior
items: Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value
items: From Fintech to Competitiveness: Financial Sustainability Performance of MSMEs in the Digital Era
items: Analysis of Construction Risk Using Markov Decision Process and Reinforcement Learning
items: The Effect of Work Life Balance and Self-Efficacy on Employee Performance Through Organizational Commitment
items: FoMO And Discounts: Why Generation Z Can't Resist Online Shopping?
items: Exploring Psychological Determinants in Using Jasa Titip with an Approach of Theory of Planned Behavior and Perceived Trust
items: Determinants of Customer Revisit Intention on Cafe in East Jakarta
items: Building Brand Loyalty Through Brand Image, Perceived Value, and Brand Trust: A Study of NBRS, an Indonesian Modest Fashion Brand
items: The Role of Innovation Capability in the Relationship Between Social Capital, Entrepreneurial Leadership and MSME Performance in Semarang’s Culinary Sector
items: Connecting Family Protocol and Family Council to Perceived Succession Success in Family Businesses through Management Succession Planning
items: Integrated Marketing Communication Strategy of Proposed Homecare Cleaning Product through New Product Development Process: A Case Study of PT. Siklus Refil Indonesia
items: Examining Business Performance of Indonesian MSMEs: Dynamic Capabilities that Matter
items: Green Organizational Culture, Green Work Engagement, and Green Human Resources Management as The Anticedents of Employee Green Behavior in Indonesia's State-Owned Construction Industry
items: The Phenomenon of Quiet Quitting. How Organizational Factors Affect Employee Productive Behavior
items: Enhancing a Better Job Performance through Work-Life Balance: Mediating-Moderating Effect of Employee Engagement and Affective Commitment
items: Exploring the Pathway from Workplace Spirituality and Ethical Climate to Turnover Intention: The Mediating Role of Organizational Commitment
items: Progressive Organizational Culture as a Strategy to Improve Human Resource Performance in the VUCA Era
items: Analysis of the Influence of Brand Advertising and Brand Attachment on Consumer Purchasing Decisions in the Fashion Industry
items: Unlocking Purchase Intentions: The Impact of Social Media Marketing and E-WOM on Scarlett Products

Cognitive Drivers of Investment Behavior: Analyzing the Mediation-Moderation Model on Herding Behavior among Gen-Z Investors
type: item
description: This study examined the influence of herding behavior on investment behavior with risk tolerance as a mediator and financial literacy as a moderator. Since Investment participation among young generations in Indonesia has grown significantly, yet behavioral biases such as herding continue to undermine rational decision-making Previous studies reported inconsistent findings regarding the direct impact of herding on investment behavior, leaving an important research gap. A quantitative approach was employed using survey data from 386 Gen Z investors in East Java, analyzed with SEM-PLS. The results confirmed that herding significantly affected both investment behavior and risk tolerance, while risk tolerance strongly influenced investment behavior and partially mediated the herding–investment link. Moreover, financial literacy strengthened the effect of herding on investment behavior. The findings imply that improving financial literacy and strengthening risk management education are essential for fostering rational investment decisions. Future research should expand the demographic scope and additional psychological and social factors to the model.
subject: Articles
  topic: section
subject: Herding Behavior
  topic: keywords
subject: Risk Tolerance
  topic: keywords
subject: Financial Literacy
  topic: keywords
subject: Investment Behavior
  topic: keywords
creator: Siti Aisjah
creator: Wildan Fadhila
creator: Cicik Retno Wati
creator: Atim Djazuli
creator: Sri Palupi Prabandari
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 306
ending page: 317
doi: 10.15294/maj.v14i3.33498

Driving Green Product Purchase Intention through the Elaboration Likelihood Model: The Roles of Para-Social Interaction and Information Quality in Live-Streaming E-Commerce
type: item
description: This study examines how Information Quality and Para-Social Interaction influence Green Product Purchase Intention in live-streaming e-commerce using the Elaboration Likelihood Model (ELM). Driven by rising sustainable consumption trends, it explores their impact through Subjective Product Knowledge as a mediator, extending ELM by integrating cognitive and affective cues in Indonesia’s growing digital market. Data were collected from 140 young consumers (aged 17–37) in Semarang, Indonesia, who engage in live-streaming e-commerce. The analysis tested hypotheses, revealing that Information Quality enhances Subjective Product Knowledge, which drives purchase intention, while Para-Social Interaction directly and indirectly affects both. Subjective Product Knowledge mediates these relationships. This offers a novel application of ELM in sustainable consumer behavior in de-veloping countries. Practically, businesses can use high-quality information and trusted streamers to boost green product sales in global markets.
subject: Articles
  topic: section
subject: Green Product Purchase Intention
  topic: keywords
subject: Elaboration Like-Lihood Model
  topic: keywords
subject: Para-Social Interaction
  topic: keywords
subject: Information Quality
  topic: keywords
subject: Subjective Product Knowledge
  topic: keywords
subject: Live-Streaming E-Commerce
  topic: keywords
creator: Widya Prananta
creator: Dorojatun Prihandono
creator: Bayu Wiratama
creator: Bogy Febriatmoko
creator: Nanang Dwi Praatmana
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 318
ending page: 328
doi: 10.15294/maj.v14i3.33458

Enhancing Consumer Loyalty through Product Quality and Word of Mouth in MSME's
type: item
description: MSMEs contribute to labor absorption and drive local economic growth. This study aims to analyze the role of product quality and word of mouth on consumer loyalty through consumer satisfaction as an intervening variable among MSME product users in Semarang City. This research is motivated by the important role of MSMEs in employment and their contribution to driving local economic growth. Therefore, understanding the factors influencing consumer loyalty is crucial for maintaining the sustainability of MSME businesses. The approach used in this study is quantitative with an explanatory research method. Data analysis was conducted using SEM (Structural Equation Modeling) based on PLS (Partial Least Squares) to examine the relationships between the variables studied. The study population was MSME product users in Semarang City. The sampling technique used was purposive sampling with 200 respondents. Data collection was conducted through questionnaires. The results show that product quality has a positive and significant effect on consumer loyalty. Word of mouth has a positive and significant effect on consumer loyalty. Consumer satisfaction has a positive and significant effect on consumer loyalty. Product quality has a positive and significant effect on consumer satisfaction. Word of mouth has a positive and significant effect on consumer satisfaction. Furthermore, customer satisfaction has been shown to mediate the influence of product quality and word of mouth on customer loyalty. The implications of this research indicate that improving product quality and optimizing word of mouth, both directly and through increased customer satisfaction, can be an effective strategy for MSMEs to build and maintain customer loyalty in Semarang City. These findings are expected to provide a basis for MSMEs and policymakers to design programs to improve product quality and strengthen word-of-mouth promotion in a more targeted manner.
subject: Articles
  topic: section
subject: SME’s
  topic: keywords
subject: Loyalty
  topic: keywords
subject: Satisfaction
  topic: keywords
subject: Word of Mouth
  topic: keywords
subject: Product Quality
  topic: keywords
creator: Fredianaika Istanti
creator: Ida Maftukhah
creator: Zainab Azizah
creator: Nadia Ingrida Kusuma
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 329
ending page: 336
doi: 10.15294/maj.v14i3.32365

The Influence of CSR, Environmental Investment, Environmental Performance, Environmental Disclosure and Financial Performance (Empirical Study on Manufacturing Companies Registered on the IDX)
type: item
description: This study aims to evaluate the influence of Corporate Social Responsibility (CSR), environmental investment, environmental performance, and environmental disclosure on the financial performance of companies. The research is motivated by the crucial role of sustainability practices and corporate social responsibility in supporting financial outcomes, particularly in the manufacturing sector, which has a significant environmental impact. A quantitative approach was employed using multiple linear regression analysis. The sample consists of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023, with a total of 195 observations. The findings reveal that, simultaneously, all four independent variables significantly affect financial performance. Partially, CSR and environmental performance make a significant positive contribution to enhancing financial performance, while environmental investment shows a negative effect and environmental disclosure has a significant negative impact on financial performance. The implication of this study is that companies need to carefully assess the effectiveness of their environmental investment allocation and disclosure strategies to ensure that they create added value for financial performance without reducing their commitment to sustainability.
subject: Articles
  topic: section
subject: Corporate Social Responsibility
  topic: keywords
subject: Environmental Investment
  topic: keywords
subject: Environmental Performance
  topic: keywords
subject: Environmental Disclosure
  topic: keywords
subject: Financial Performance
  topic: keywords
creator: Nella Astria Siregar
creator: Intan Zoraya
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 387
ending page: 399
doi: 10.15294/maj.v14i3.32015

The Effect of Self Efficacy and Emotional Intelligence on Employee Performance through Work Engagement
type: item
description: The Indonesian banking industry is characterized by intense competition, requiring every bank to optimize employee performance to maintain customer trust, reputation, and long-term sustainability. Previous studies have highlighted the role of psychological factors in enhancing employee outcomes, yet the interplay between emotional intelligence, self-efficacy, and work engagement in shaping performance remains underexplored, particularly in regional banks. This study addresses this research gap by examining the effects of emotional intelligence and self-efficacy on employee performance at PT Bank Bengkulu, with work engagement as a mediating variable. This research employed a quantitative, explanatory approach. The population comprised 864 employees across PT Bank Bengkulu’s branch network, from which 274 employees were selected using cluster random sampling. Data were gathered through structured questionnaires and analyzed using the covariance-based structural equation modeling (CB-SEM) approach. The outer model evaluated construct validity and reliability, while the inner model tested hypotheses regarding direct and indirect effects. The findings revealed that both emotional intelligence and self-efficacy positively and significantly affect employee performance, and each also directly enhances work engagement. However, work engagement itself showed no significant impact on performance, nor did it mediate the relationships between the two psychological factors and performance. The results imply that internal psychological strengths particularly emotional intelligence and self-efficacyserve as direct drivers of employee effectiveness, independent of engagement.
subject: Articles
  topic: section
subject: Emotional Intelligence
  topic: keywords
subject: Employee Performance
  topic: keywords
subject: PT. Bank Bengkulu
  topic: keywords
subject: Self Efficacy
  topic: keywords
subject: Work Engagement
  topic: keywords
creator: M. Jelvin Andrea Alza
creator: Slamet Widodo
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 282
ending page: 295
doi: 10.15294/maj.v14i3.32013

Investor Attention and the Religious Sentiment: Empirical Evidence from Ramadan Return on the Indonesia Stock Exchange
type: item
description: This study explores the influence of investor attention and religious sentiment—specifically during the holy month of Ramadan—on stock returns in the Indonesian capital market. Using the Market Attention Index (MAI), derived from Google Search Volume data, we examine how elevated public focus corresponds with return anomalies across 100 stocks from both syariah-compliant (ISSI) and conventional (LQ45) indices during the 2020–2023 Ramadan periods. Regression analysis reveals a statistically significant and positive relationship between MAI and intraday stock returns, underscoring the role of behavioral attention in asset pricing. Furthermore, dummy variables for specific Ramadan days—the 10th and 25th—also show positive return effects, supporting the notion that heightened religiosity and mood uplift during spiritually significant days influence investor sentiment. These findings align with behavioral finance theories and enrich prior research on the “Ramadan Effect” and “Holy Day Effect.” The results offer practical implications for trading strategies and policy design in Muslim-majority markets. By integrating digital behavior metrics and religious calendar events, this study contributes a novel framework for understanding asset price fluctuations during culturally sensitive periods in emerging markets.
subject: Articles
  topic: section
subject: Investor Attention
  topic: keywords
subject: Ramadan Effect
  topic: keywords
subject: Stock Returns
  topic: keywords
creator: Kris Brantas Abiprayu
creator: Dwi Cahyaningdyah
creator: Salsabila Nadianisa Maruto
creator: M. Iqrar Nusa Bhakti
rights: Copyright (c) 2024 Management Analysis Journal
date: 2024-09-30
publication date: 2024-09-30
starting page: 355
ending page: 364
doi: 10.15294/maj.v13i3.31682

Non-Linear Effects of Political Connections on Corporate Investment and the Moderating Role of Cash Holdings in Indonesian SOEs
type: item
description: This study investigates the complex relationship between political connections and corporate investment, focusing on state-owned enterprises (SOEs) in Indonesia during the period 2018–2021. Drawing on agency theory and political economy frameworks, the research proposes a non-linear (inverted U-shaped) effect of political ties on firm-level investment decisions. Furthermore, the study examines the moderating role of cash holdings, positing that financial slack amplifies both the benefits and drawbacks of political affiliations. Using panel regression models with fixed effects, the analysis reveals a significant inverted U-shaped relationship between political connection intensity and investment levels, confirming the hypothesized non-linearity. Additionally, interaction terms show that cash holdings strengthen this non-linear pattern: firms with higher cash reserves are more sensitive to both the enabling and distortionary effects of political connections. These findings are robust to alternative specifications and contribute to the understanding of political capital’s nuanced role in corporate finance, especially within hybrid political-economic systems like Indonesia’s. The results suggest that while political connections may serve as strategic assets under certain conditions, they can also generate inefficiencies when unchecked.
subject: Articles
  topic: section
subject: Cash Holdings
  topic: keywords
subject: Corporate Investment
  topic: keywords
subject: Political Connections
  topic: keywords
creator: Erisa Aprilia Wicaksari
creator: Rini Setyo Witiastuti
creator: Kris Brantas Abiprayu
creator: Nabila Rifa Hanifah
rights: Copyright (c) 2024 Management Analysis Journal
date: 2024-06-30
publication date: 2024-06-30
starting page: 160
ending page: 170
doi: 10.15294/maj.v13i2.31681

Analysis of the Influence of Work Engagement and Work-Life Balance on Employee Productivity through Employee Well-Being in the Service Industry with a Hybrid Work Environment
type: item
description: This research aims to analyze the effects of work engagement and work-life balance on employee productivity, with employee well-being as a mediating variable. The background of this research is based on changes in work models that now widely adopt a hybrid work system, especially in the service industry. This study uses a quantitative approach with an explanatory research design. A total of 400 respondents working in a hybrid manner in the service industry in the Surabaya area were selected using the Lemeshow method. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on SmartPLS. The results show that work engagement has a positive and significant impact on work productivity and employee well-being. Work-life balance does not have a significant effect on work productivity, but it has a significant effect on employee well-being. Employee well-being has a significant positive impact on work productivity and serves as a significant mediating variable between work engagement and work-life balance on productivity. This study suggests the importance of improving employee well-being as a way to enhance productivity in a hybrid work system.
subject: Articles
  topic: section
subject: Work Engagement
  topic: keywords
subject: Work-Life Balance
  topic: keywords
subject: Employee Well-Being
  topic: keywords
subject: Productivity
  topic: keywords
subject: Hybrid Work
  topic: keywords
creator: Abdul Kadir Alamudi
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 371
ending page: 386
doi: 10.15294/maj.v14i3.31402

Drivers of Employee Performance: The Role of Institutional Support in Elevating Career Growth
type: item
description: This study aims to analyze the relationship between scientific publication productivity and the academic promotion of lecturers. Scientific publication productivity is a crucial indicator of academic performance, making it important to explore the factors that influence lecturers’ publication productivity to design more effective strategies for improving the quality and quantity of publications. This quantitative study involved 112 lecturers (15% of those promoted in the last five years), using surveys and secondary institutional data. Regression analysis was used to examine the effect of scientific publication productivity on academic promotion, and the data were analyzed using descriptive and statistical methods. The results show that institutional support is the strongest factor influencing academic promotion. Institutional support, research experience, and publication quality significantly affect scientific publication productivity. Moreover, publication productivity mediates the relationship between institutional support and publication quality with academic promotion. These findings imply that improving academic promotion at the local level requires two key strategies: strengthening institutional support and enhancing scientific publication productivity.
subject: Articles
  topic: section
subject: Publication productivity
  topic: keywords
subject: Promotion
  topic: keywords
subject: Lecturer
  topic: keywords
creator: Siti Mursidah
creator: Moh Khoiruddin
creator: Lidiadni Septantri
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 409
ending page: 416
doi: 10.15294/maj.v14i3.30388

The Impact of Corporate Funding Policies on Firm Value: A Comparative Study of Debt, Profit, and Free Cash Flow in Transportation and Logistics Companies
type: item
description: This study addressed the critical role of Indonesia's transportation and logistics sector in national economic growth, which faced significant pressure from COVID-19 impacts (15.04% decline) and state expenditure cuts (IDR 306.7 trillion). Prior research revealed inconsistent findings on how funding policies affect company value, highlighting a key knowledge gap. The study examined the comparative impact of company debt, profit, and free cash flow on firm value within this sector. Using quantitative methods, financial data from 19 Indonesian-listed transportation/logistics companies (2018–2023, n = 104 observations) were analyzed via multiple linear regression. Results indicated that debt significantly reduced firm value (β = -0.166, p = 0.006), while profit (β = 0.172, p = 0.042) and free cash flow (β = 0.042, p = 0.009) increased it. These findings suggest that optimizing profit retention and cash flow management, while minimizing excessive debt, enhances company resilience and investor appeal.
subject: Articles
  topic: section
subject: Company’s value
  topic: keywords
subject: Company’s debt
  topic: keywords
subject: Company’s profit
  topic: keywords
subject: Company’s cash flow
  topic: keywords
creator: Deni Hadyan
creator: Alvin David P Sitorus
creator: Arifin
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 296
ending page: 305
doi: 10.15294/maj.v14i3.28740

Empowering Innovation: How Self-Leadership and Inclusive Leadership Shape Creative Work Behavior
type: item
description: This study investigates the influence of self-leadership and inclusive leadership on innovative work behavior, with creative self-efficacy as a mediating variable within a retail organizational contex. This research is important considering the dynamics of the increasingly fierce retail industry competition requires companies to continue to innovate through human resource empowerment, especially in developing leadership styles that are able to trigger employee creativity and initiative. Drawing on a sample of 213 employees from PT Indomarco Prismatama in Bengkulu City, Indonesia, the research employs a quantitative approach using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that self-leadership and inclusive leadership significantly enhance employees' creative self-efficacy, positively affecting their innovative work behavior. Moreover, creative self-efficacy mediates the relationship between leadership styles and innovation, indicating its central role in fostering workplace creativity. These results contribute to the growing literature on leadership and innovation by highlighting the importance of psychological empowerment in driving innovative outcomes. The study also provides practical insights for organizational leaders to design leadership development programs that include self-leadership and inclusive leadership training, and create a work environment that encourages employee creativity and innovation by providing autonomy in decision-making, space to experiment with new ideas, and participatory communication.
subject: Articles
  topic: section
subject: Innovative Work Behavior
  topic: keywords
subject: Self Leadership
  topic: keywords
subject: Inclusive Leadership
  topic: keywords
subject: Creative Self-Efficacy
  topic: keywords
creator: Chacha Anggi Suryana
creator: Fahrudin JS Pareke
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 228
ending page: 240
doi: 10.15294/maj.v14i2.27670

Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value
type: item
description: This study examines the influence of green perceived quality on green purchase intention in the skincare industry. As consumers increasingly demand environmentally responsible products, understanding the drivers of green consumer behavior becomes essential. This research investigates the relationship between green perceived quality and green purchase intention through green perceived value, with environmental awareness acting as a moderating variable. A quantitative method was employed through an online survey distributed to 270 purposively selected consumers of Avoskin, a skincare brand in Indonesia. Data were analyzed using Structural Equation Modeling with Partial Least Squares. The results indicate that green perceived quality significantly effects green purchase intention, both directly and through green perceived value. Moreover, environmental Awareness strengthens the relationship between Green Perceived Quality and Green Purchase Intention. This study contributes to the understanding of green consumer behavior by highlighting the dual role of Green Perceived Value and Environmental Awareness. Practical implications include guidance for skincare marketers to enhance consumer perception and awareness, thereby increasing purchase intention toward sustainable cosmetic products.
subject: Articles
  topic: section
subject: Environmental Awareness
  topic: keywords
subject: Green Perceived Quality
  topic: keywords
subject: Green Perceived Value
  topic: keywords
subject: Green Purchase Intention
  topic: keywords
subject: Green Skincare
  topic: keywords
creator: Pipin Alfina Priyanidewi
creator: Effed Darta Hadi
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 188
ending page: 202
doi: 10.15294/maj.v14i2.27601

From Fintech to Competitiveness: Financial Sustainability Performance of MSMEs in the Digital Era
type: item
description: The main objective of this study is to analyze the role of competitiveness as a mediator in the relationship between financial technology (fintech) adoption and financial sustainability performance in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Fintech provides easy access to digital financial services that positively impact productivity and transaction efficiency in MSMEs. This study uses the Practice-Based View (PBV) approach to understand how MSMEs can adopt fintech to improve their competitiveness and financial sustainability performance. Data was collected from 190 respondents who have adopted fintech using purposive sampling and snowball sampling techniques. This research uses the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method through SmartPLS 4.0. The results showed that fintech significantly affects competitiveness and financial sustainability performance in MSMEs, and competitiveness substantially mediates the relationship between the two. This study confirms that using fintech as a strategic practice can strengthen competitiveness and thus encourage financial sustainability performance in the long term.
subject: Articles
  topic: section
subject: Financial Sustainability Performance
  topic: keywords
subject: Fintech
  topic: keywords
subject: MSMEs
  topic: keywords
subject: Competitiveness
  topic: keywords
creator: Diah Ayu Pitaloka
creator: Chairil Afandy
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 177
ending page: 187
doi: 10.15294/maj.v14i2.27535

Analysis of Construction Risk Using Markov Decision Process and Reinforcement Learning
type: item
description: Recognizing the critical need for advanced risk management in the rapidly expanding construction sector, this study aims to analyze and optimize construction risk mitigation strategies at a prominent Indonesian housing developer, enhancing project time efficiency and reducing decision-making uncertainty. The research methodology employs a quantitative descriptive approach, utilizing Markov Decision Process to model project risk dynamics and Reinforcement Learning, specifically the Q-Learning algorithm, to determine optimal mitigation policies. Data collection involved direct observation, in-depth interviews with project management, and analysis of historical project documentation from a housing project. Research findings demonstrate that the Q-Learning model effectively identifies and recommends adaptive mitigation strategies for various risk levels, providing optimal actions that significantly reduce project delays. The implementation of these data-driven strategies resulted in a notable improvement in project time efficiency, reducing the average project duration. Reproducibility, convergence, and sensitivity tests further validate the model's reliability and robustness, confirming its capacity to provide consistent and stable recommendations under diverse conditions.
subject: Articles
  topic: section
subject: Construction Risk
  topic: keywords
subject: Markov Decision Process
  topic: keywords
subject: Project Efficiency
  topic: keywords
subject: Q-Learning
  topic: keywords
creator: Restu Wijang Prasetyo
creator: Wiwik Handayani
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 170
ending page: 176
doi: 10.15294/maj.v14i2.27324

The Effect of Work Life Balance and Self-Efficacy on Employee Performance Through Organizational Commitment
type: item
description: The purpose of this study is determine how work life balance and self efficacy impact employee performance, either directly or through organizational Commitment. In facing fiercer industrial competition, employee performance plays a vital role in boosting the banking sector's competitiveness. This research uses quantitative approach and applies the simple random sampling method in sampling. The subjects of this study were 128 respondents selected as a sample from the population of Bank Bengkulu employees in the Bengkulu City area, totaling 423 people. Data collection was conducted straightforwardly utilizing customary (paper) surveys. In differentiation, data examination conducted through the Structural Equation Modeling strategy based of Partial Least Squares utilizing SmartPLS version 3.0 software. Outcomes of analysis show that work-life balance and self efficacy significantly and favorably affect employee performance, either directly or through organizational commitment. In addition, organizational commitment strengthens the impact of these two variables on improving performance. The implication of this research is that the management of Bank Bengkulu needs to improve work-life balance and employee self-efficacy to strengthen organizational commitment, so that employee performance can be optimal and company productivity increases.
subject: Articles
  topic: section
subject: Employee Performance
  topic: keywords
subject: Organizational Commitment
  topic: keywords
subject: Self-Efficacy
  topic: keywords
subject: Work-Life Balance
  topic: keywords
creator: Viona Dara Asti
creator: Nasution Nasution
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 216
ending page: 227
doi: 10.15294/maj.v14i2.27273

FoMO And Discounts: Why Generation Z Can't Resist Online Shopping?
type: item
description: This study aims to explore the influence of social media influencers, fear of missing out (FoMO), shopping lifestyle, and discount prices on impulse buying among Generation Z TikTok and Instagram users in Indonesia. The objective is to identify key factors influencing Gen Z’s online impulse buying, highlighting the urgency due to the rising trend of digital-driven impulsive consumption. Using a quantitative approach, this study analyzed data from 130 respondents selected through random sampling techniques. Data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS) reveals that social media influencers, fear of missing out (FoMO), and discount prices positively influence impulse buying, with FoMO having the most significant influence. However, the shopping lifestyle was found to have no significant influence on impulse buying. These findings have important implications for marketers, suggesting that they optimize collaboration with influencers who match the target market, design promotional strategies that utilize FoMO elements ethically, and implement structured discount pricing strategies. For consumers, this study encourages awareness of the influence of influencers and FoMO on purchasing decisions, as well as the importance of self-control. For companies, it provides insights to develop effective digital marketing strategies by leveraging FoMO and discounts, especially to attract Gen Z.
subject: Articles
  topic: section
subject: Impulse Buying
  topic: keywords
subject: Social Media Influencer
  topic: keywords
subject: Discount Price
  topic: keywords
subject: Shopping Lifestyle
  topic: keywords
subject: FOMO (Fear of Missing Out)
  topic: keywords
creator: Eva Sofiana
creator: Rina Suthia Hayu
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 160
ending page: 169
doi: 10.15294/maj.v14i2.26979

Exploring Psychological Determinants in Using Jasa Titip with an Approach of Theory of Planned Behavior and Perceived Trust
type: item
description: The purpose of this study is to explore Theory Planned Behavior with Perceived Trust for analyzing the behavior of consumers in the purchase decision making process of exclusive and inclusive products using jasa titip. The preliminary study determined that this service maintains the purchase of cheaper luxury products even though the local product has the same advantages. Following that, this study uses a quantitative method approach with Partial Least Square Structural Equation Modeling for the analysis data process to know about the perspective from the user of jasa titip. The result of this study confirms that attitude, subjective norms, perceived behavioral control, and perceived trust is a strong determiner from consumers while making a decision in purchasing exclusive products through the jasa titip. Thus, this study was interpreted as a theoretically and empirically studied in a new online shopping method on social media.
subject: Articles
  topic: section
subject: TPB
  topic: keywords
subject: Trust
  topic: keywords
subject: Consumer Behavior
  topic: keywords
creator: Rosalina Sitanggang
creator: Ira Fachira
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 353
ending page: 363
doi: 10.15294/maj.v14i3.26818

Determinants of Customer Revisit Intention on Cafe in East Jakarta
type: item
description: The purpose of this research is to determine the influence of marketing mix 7Ps on customer revisit intention while mediating customer satisfaction as a valuable advancement contribution to cafe industry in Indonesia. The research uses quantitative methodology using online survey with questionnaire that distribute to respondents. The methods used are Multiple linear regression analysis and Importance Performance Analysis, allowing researchers to investigate the influence between relevant variables. Total valid respondents are 226 Kedai Malabar loyal customers. The sample selection used a nonprobability purposive sampling technique with customers as population, loyal customers who are aged >20 years and have visited Kedai Malabar at least twice a year as samples. The results show that product, place, price, process, people, and physical evidence positively and significantly affect customers’ revisit intention. In contrast, the promotion does not has an significant effect impact on customer satisfaction for Kedai Malabar's revisit intention. To increase customer satisfaction, an IPA analysis found that Malabar should focus on improving physical evidence, place, price, and people variables.
subject: Articles
  topic: section
subject: Marketing Mix , Customer Satisfaction, Revisit Intention
  topic: keywords
creator: Rahmadila Alif Madia Putri
creator: Atik Aprianingsih
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 400
ending page: 408
doi: 10.15294/maj.v14i3.26714

Building Brand Loyalty Through Brand Image, Perceived Value, and Brand Trust: A Study of NBRS, an Indonesian Modest Fashion Brand
type: item
description: key factors in brand loyalty in NBRS, one of Indonesia's leading modest fashion brands, which is currently experiencing a decline in sales performance despite market growth. This contrast suggests that NBRS's market share losses were primarily due to brand-specific issues, particularly loyalty, rather than an overall market recession. Using a quantitative approach involving a structural equation modeling technique (SEM-PLS), based on a sample of 113 NBRS consumers, this study examines the roles of brand image, perceived value, and brand trust. The results show that brand image and perceived value positively influence brand loyalty, both directly and indirectly through brand trust. An internal analysis using a VRIO framework indicates that NBRS possesses strategic assets like a well-structured distribution network and partnership arrangement, while the external analysis using Porter's Five Forces Framework highlights high competition in the market, increasing threats from substitutes, and high bargaining power of buyers. Based on these insights, integrated marketing communication (IMC) strategies including digital advertising, sales promotions, public relations, experiential events, interactive content, and personal selling are recommended to improve the perceived value, brand image, and brand trust toward the brand loyalty.
subject: Articles
  topic: section
subject: Brand Loyalty
  topic: keywords
subject: Brand Image
  topic: keywords
subject: Perceived Value
  topic: keywords
subject: Brand Trust
  topic: keywords
subject: Integrated Marketing Communication
  topic: keywords
creator: Najmah Syahidah Al-ausath
creator: Gallang Perdhana Dalimunthe
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 203
ending page: 215
doi: 10.15294/maj.v14i2.26551

The Role of Innovation Capability in the Relationship Between Social Capital, Entrepreneurial Leadership and MSME Performance in Semarang’s Culinary Sector
type: item
description: This study examines the effect of social capital and entrepreneurial leadership on the performance of MSMEs with innovation capability as a mediating variable. The population of this study was culinary sector MSMEs in Semarang City, with a sample of 193 respondents determined by Taro Yamane formula. Data analysis techniques include validity and reliability tests, descriptive analysis, and hypothesis testing using the Structural Equation Modeling (SEM) through SmartPLS version 4.0. The results show that social capital and entrepreneurial leadership have a positive effect on innovation capability and MSME performance. This finding confirms the role of innovation capability as a mediating variable that strengthens the relationship between social capital and entrepreneurial leadership on MSME performance. For further research, it is recommended to include other variables such as market orientation and different leadership styles in order to expand the conceptual model developed.
subject: Articles
  topic: section
subject: Social Capital
  topic: keywords
subject: Entrepreneurial Leadership
  topic: keywords
subject: Innovation Capability
  topic: keywords
subject: MSME Performance
  topic: keywords
creator: Abdul Fattah Annur
creator: Sri Wartini
creator: S Martono
creator: Euis Soliha
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 150
ending page: 159
doi: 10.15294/maj.v14i2.26478

Connecting Family Protocol and Family Council to Perceived Succession Success in Family Businesses through Management Succession Planning
type: item
description: The aim of the research is to identify the effect of family protocol and family council toward perceived success of succession though management succession planning mediation. Family business refers to a corporation that has been controlled and owned by the same family for generations. Exercising rational business decisions while also managing the interpersonal dynamics of a family-owned enterprise is a challenging task. Achieving equilibrium between the expectations and fluctuations of family members and the company's enduring objectives is frequently imperative in this situation. The analysis conducted using quantitative analysis. The population of the research is family business successor at Surabaya. The sampling method used is purposive sampling. The respondent participated in this research is 120 respondents. The data analysed using Partial Least Square Method using SmartPLS application. The data analysis showed that family protocol and family council positively affect management succession planning. In addition, family council, family protocol, and management succession planning directly affect perceived success of succession. The finding also discovered that management succession planning also successfully mediated the relationship between family council and family protocol toward perceived success of succession.
subject: Articles
  topic: section
subject: Family Protocol
  topic: keywords
subject: Family Council
  topic: keywords
subject: Management Succession Planning
  topic: keywords
subject: Perceived Success of Succession
  topic: keywords
subject: Family Business
  topic: keywords
creator: Jennifer Alberta Guntoro
creator: Adi Kurniawan Yusup
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 140
ending page: 149
doi: 10.15294/maj.v14i2.26342

Integrated Marketing Communication Strategy of Proposed Homecare Cleaning Product through New Product Development Process: A Case Study of PT. Siklus Refil Indonesia
type: item
description: The study aims to discover a new homecare cleaner product and its marketing strategy using New Product Development (NPD) and Integrated Marketing Communication (IMC) theory. PT. Siklus Refil Indonesia, the eco-friendly retail homecare cleaning company, faces a fall in revenue due to limited product development and inefficient marketing strategy. This study uses mixed methods involving home care cleaner users. The quantitative data is from the questionnaire, and the qualitative data is from nethnography, interviews, and the VRIO and PESTLE framework. The new product is developed based on the findings on netnography, and interviews strengthened with VRIO and PESTLE framework. The marketing strategy is defined based on IMC principles and insights from interviews and questionnaires. The findings are the new product to be developed is a multipurpose cleaner. The marketing strategy involves an integrated communication approach consisting of the eight channels tailor-made for the multipurpose cleaner, which are advertising, sales promotion, online and social media marketing, event and experience, mobile marketing, public relations and publicity, direct and database marketing, and personal selling.
subject: Articles
  topic: section
subject: Homecare Cleaning Product
  topic: keywords
subject: Integrated Marketing Communication
  topic: keywords
subject: New Product Development
  topic: keywords
creator: Syarifah Khoiriyah
creator: Gallang Perdhana Dalimunthe
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 364
ending page: 370
doi: 10.15294/maj.v14i3.25903

Examining Business Performance of Indonesian MSMEs: Dynamic Capabilities that Matter
type: item
description: The study aims to examine the influence of various dimensions of DC—sensing, learning, and integrating/coordination capabilities—on the business performance of Micro, small, and medium-sized enterprises (MSMEs), as well as the potential moderating effect of firm scale. MSMEs are integral to Indonesia's economic framework. However, their resilience is challenged by economic crises and the COVID-19 pandemic, which emphasized the importance of dynamic capabilities (DC) in adapting to volatile environments. Using a quantitative approach, data were collected via questionnaires from 51 Indonesian MSMEs. Findings indicate that learning and integrating/coordination capabilities significantly enhance business performance, while sensing capability does not. Firm scale shows no moderating effect, suggesting uniform strategies across micro, small, and medium enterprises. This study enhances the existing DC theory by elucidating the specific contributions of its dimensions within resource-limited environments and offers practical recommendations for MSME managers to focus on skill enhancement and operational effectiveness to achieve sustained growth.
subject: Articles
  topic: section
subject: Dynamic Capabilities
  topic: keywords
subject: Sensing Capability
  topic: keywords
subject: Learning Capability
  topic: keywords
subject: Integrating and Coordinating Capability
  topic: keywords
subject: Business Performance
  topic: keywords
creator: Gracia Ongkowijoyo
creator: Lindsey Brittany Phandy
creator: Nielsen Gandakusuma
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-09-30
publication date: 2025-09-30
starting page: 337
ending page: 352
doi: 10.15294/maj.v14i3.25473

Green Organizational Culture, Green Work Engagement, and Green Human Resources Management as The Anticedents of Employee Green Behavior in Indonesia's State-Owned Construction Industry
type: item
description: This research is motivated by the importance of promoting environmentally friendly behavior (Employee Green Behavior) in the state-owned construction service industry. The study aims to examine the influence of Green Organizational Culture (GOC), Green Work Engagement (GWE) and Green Human Resource Management (GHRM) as the antecedent of EGB. The research methodology employs a quantitative approach through surveys conducted with employees of construction service companies under state-owned enterprises (BUMN). The sampling technique used in this study is simple random sampling, involving a total of 386 permanent employees from construction companies. The analysis method utilized in this research is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), using the SmartPLS 3.0 analysis tool. The results indicate that GHRM, GOC, and GWE directly influence EGB. These findings reinforce the AMO and NAM theories. This research contributes theoretically to the literature on sustainable human resource management and provides practical benefits for companies sustainable strategies.
subject: Articles
  topic: section
subject: green organizational culture
  topic: keywords
subject: green work engagament
  topic: keywords
subject: green human resource management
  topic: keywords
subject: employee green behavior
  topic: keywords
creator: Dwi Wahyu Prasetyo
creator: Ince Suil Febryan Maula
creator: Muhammad Fikrinala Margaliu
creator: Abdul Rohman
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-03-31
publication date: 2025-03-31
starting page: 112
ending page: 124
doi: 10.15294/maj.v14i1.24894

The Phenomenon of Quiet Quitting. How Organizational Factors Affect Employee Productive Behavior
type: item
description: This study aims to analyze a model of productive behavior to overcome the phenomenon of quiet quitting. This study empirically examines the causes and implications of quiet quitting behavior in higher education. This study examines whether the condition of employees from various generations has experienced changes in working methods and mindsets that cause the phenomenon of quiet quitting. In the long term, this phenomenon is suspected to reduce the behavior of extra roles in the organization. This study will use a quantitative approach to examine the factors that can encourage the emergence of quiet quitting behavior in employees and its impact on performance. The number of samples used is 100-200 employees of public and private companies, with a distribution of varying range of positions and ages. The results of this test can help company leaders in Indonesia to identify quiet quitting behavior and can be used to mitigate the negative effects caused.
subject: Articles
  topic: section
subject: Quiet Quitting
  topic: keywords
subject: Organizational Factors
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Made Virma Permana
creator: Kris Brantas Abiprayu
creator: Vini Wiratno Putri
creator: Siti Ridloah
creator: Altista Pradita Prismanti
creator: Hanina Humaira
creator: Fryza Naufal Laksmana
rights: Copyright (c) 2024 Management Analysis Journal
date: 2024-09-30
publication date: 2024-09-30
starting page: 345
ending page: 354
doi: 10.15294/maj.v13i3.24703

Enhancing a Better Job Performance through Work-Life Balance: Mediating-Moderating Effect of Employee Engagement and Affective Commitment
type: item
description: The Indonesian shipbuilding industry, contributing approximately 4% to the national GDP, faces significant operational challenges, impacting its projected growth targets for 2025. This study investigates the mediating roles of employee engagement and the moderating role of affective commitment in linking work-life balance to job performance. Using a quantitative-explanatory approach, a survey was conducted with 173 employees of PT. Kodja Bahari, analyzing data via Structural Equation Modeling - Partial Least Squares (SEM-PLS). The research at PT. Kodja Bahari found that work-life balance (WLB) significantly impacts job performance (JP), with employee engagement (EE) acting as a mediator between them. Affective commitment (AC) also plays a role, strengthening the relationship between WLB, EE, and JP. To improve job performance, PT. Kodja Bahari should adopt more flexible work policies, such as adjustable working hours and remote work options. The company should invest in training programs to enhance employees' skills and foster stronger emotional attachment to the company through recognition and rewards. However, the study's results are limited to one company, so future research should involve multiple companies and additional statistical methods for more comprehensive, as well as applying a longitudinal design.
subject: Articles
  topic: section
subject: Work Life Balance
  topic: keywords
subject: Employee Engagament
  topic: keywords
subject: Affective Commitment
  topic: keywords
subject: Job Performance
  topic: keywords
subject: Organizational Support Theory
  topic: keywords
creator: Adi Miftahudin
creator: Syifa Maulidiah
creator: Muhamad Alwi
rights: Copyright (c) 2025 Management Analysis Journal
date: 2025-06-30
publication date: 2025-06-30
starting page: 268
ending page: 281
doi: 10.15294/maj.v14i2.24492

Exploring the Pathway from Workplace Spirituality and Ethical Climate to Turnover Intention: The Mediating Role of Organizational Commitment
type: item
description: This study investigates the influence of workplace spirituality and ethical climate on organizational commitment and turnover intention among inpatient nurses. Using a quantitative approach, data were collected from 165 nurses with a minimum of one year of service and analyzed through Structural Equation Modeling (SEM) done by AMOS software. The results indicate that both workplace spirituality and ethical climate have a significant positive effect on organizational commitment, and a significant negative effect on turnover intention. Additionally, organizational commitment is found to negatively influence turnover intention. The study also reveals that organizational commitment significantly mediates the relationship between workplace spirituality and turnover intention, but does not significantly mediate the relationship between ethical climate and turnover intention. These findings emphasize the importance of fostering a spiritually supportive and ethically sound work environment to enhance nurse retention and organizational commitment.
subject: Articles
  topic: section
subject: Workplace Spirituality
  topic: keywords
subject: Ethical Climate
  topic: keywords
subject: Turnover Intention
  topic: keywords
creator: Alifa Rizqia Rachmawati
rights: Copyright (c) 2024 Management Analysis Journal
date: 2024-09-30
publication date: 2024-09-30
starting page: 309
ending page: 317
doi: 10.15294/maj.v13i3.24230

Progressive Organizational Culture as a Strategy to Improve Human Resource Performance in the VUCA Era
type: item
description: In the face of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era, organizational sustainability depends heavily on strategic human resource management aligned with adaptive and innovative organizational culture. This study aims to investigate how progressive organizational culture acts as a strategic enabler to enhance human resource performance amidst dynamic and uncertain business environments. Utilizing a systematic literature review (SLR) approach and bibliometric analysis via VOSviewer, the study analyzes 63 selected articles from 2018 to 2025. The findings reveal that progressive cultures—characterized by adaptability, learning orientation, digital readiness, and collaborative leadership—play a pivotal role in fostering innovation, engagement, and agility in human capital. Such cultures embed performance strategies that emphasize developmental feedback, psychological safety, and cross-functional collaboration, positioning HR as a strategic driver of transformation. The study contributes to the theoretical discourse by demonstrating that organizational culture is not merely a backdrop, but a proactive strategy to optimize workforce performance in turbulent conditions.
subject: Articles
  topic: section
subject: progressive organizational culture, human resource performance, VUCA, agility, SLR
  topic: keywords
creator: Irnin Miladdyan Airyq
creator: Meilani Intan Pertiwi
creator: Aswin
rights: Copyright (c) 2024 Management Analysis Journal
date: 2024-09-30
publication date: 2024-09-30
starting page: 318
ending page: 326
doi: 10.15294/maj.v13i3.24228

Analysis of the Influence of Brand Advertising and Brand Attachment on Consumer Purchasing Decisions in the Fashion Industry
type: item
description: This study aims to analyze the influence of brand advertising and brand attachment on consumer purchasing decisions in the fashion industry. This study is motivated by the importance of understanding marketing strategies that can drive consumer behavior amidst increasingly competitive brand competition. A quantitative approach was used in this study, with a survey method through online questionnaire distribution to randomly selected respondents. A total of 172 valid respondents participated in this study. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique through SmartPLS software. The results showed that brand advertising had a significant effect on brand attachment (β = 0.628; T = 14.79; p <0.001) and on purchasing decisions (β = 0.377; T = 4.22; p <0.001). In addition, brand attachment also had a significant effect on purchasing decisions (β = 0.238; T = 2.35; p = 0.019). These findings indicate that effective advertising strategies can not only increase consumer brand attachment but also directly and indirectly drive purchasing decisions. Therefore, companies in the fashion industry need to integrate emotional approaches in advertising to strengthen brand attachment and create consumer loyalty.
subject: Articles
  topic: section
subject: Brand Advertising
  topic: keywords
subject: Brand Attachment
  topic: keywords
subject: Purchase Decision
  topic: keywords
subject: Fashion Industry
  topic: keywords
subject: SMARTPLS
  topic: keywords
creator: Zainab Azizah
creator: Rumaisah Azizah Al Adawiyah
creator: Atik Ul Mussanadah
rights: Copyright (c) 2024 Management Analysis Journal
date: 2024-09-30
publication date: 2024-09-30
starting page: 338
ending page: 344
doi: 10.15294/maj.v13i3.24105

Unlocking Purchase Intentions: The Impact of Social Media Marketing and E-WOM on Scarlett Products
type: item
description: The Indonesian cosmetics market is becoming increasingly competitive, with local brands such as Scarlett, gaining significant traction through social media. Previous studies report mixed findings regarding the influence of social media marketing and E-WOM on consumer purchase intentions. This study aims to measure the purchase intention of Scarlett products through social media marketing and E-WOM, using brand trust and consumer engagement as intervening variables. This study employs a quantitative approach. The population consists of skincare consumers in Indonesia, selected using purposive sampling with the criteria of being active social media users. A total of 180 respondents were selected. The collected data were analyzed using Structural Equation Modeling (SEM) AMOS. The results indicate that social media marketing and E-WOM do not directly affect purchase intention. However, they positively and significantly influence brand trust and consumer engagement. Moreover, brand trust and consumer engagement positively and significantly impact purchase intention. Finally, brand trust and consumer engagement fully mediate the relationship between social media marketing, E-WOM, and purchase intention for Scarlett products.
subject: Articles
  topic: section
subject: Social Media Marketing
  topic: keywords
subject: E-WOM
  topic: keywords
subject: Brand Trust
  topic: keywords
subject: Consumer Engagement
  topic: keywords
subject: Purchase Intention
  topic: keywords
creator: Nanang Dwi Praatmana
creator: Ag. Sunarno H.
creator: Sutono
rights: Copyright (c) 2024 Management Analysis Journal
date: 2024-09-30
publication date: 2024-09-30
starting page: 327
ending page: 337
doi: 10.15294/maj.v13i3.24133