The Effect of Social Anxiety on Inauthentic Self-Presentation in Instagram Users

Abstract

Instagram is one of the social media that is widely used to present ourself. However, this is believed to hurt its users because uploaded photos or videos on Instagram tend to be inconsistent with reflections from their daily lives which are then termed inauthentic self-presentation. Inauthentic self-presentation is the degree of contradiction between the self-presentation displayed on social media and the everyday life expressed by individuals. The phenomenon of inauthentic self-presentation is driven by various factors, one of which is a high level of social anxiety. Social anxiety is understood as anxiety or fear that arises because of the possibility of bad judgment from others when faced with certain social situations. Individuals with social anxiety tend to have concerns about negative evaluations from others and feel that they will do something embarrassing, so they develop inauthentic self-presentations to deal with the anxiety they experience. This study aimed to determine the effect of social anxiety on the inauthentic self presentation of Instagram users. This type of research is correlational quantitative. The sampling technique used quota sampling with a total sample of 120 people. The data analysis used is Pearson Product Moment with the help of a data processing program. Based on the study results, they obtained that the r Pearson’s value was 0.765. These results indicate that the hypothesis in this study, namely "there is an influence of social anxiety on inauthentic self-presentation on Instagram users" is accepted