Optimizing Customer Segmentation in Online Retail Transactions through the Implementation of the K-Means Clustering Algorithm. Scientific Journal of Informatics, [S. l.], v. 11, n. 2, p. 539–548, 2024. DOI: 10.15294/sji.v11i2.6137. Disponível em: https://journal.unnes.ac.id/journals/sji/article/view/6137. Acesso em: 6 dec. 2025.