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Executive Summary This report provides a market forecast for 2009, highlighting the major issues among the three Korean mobile operators, SKT, KTF and LGT, including subscriber growth, churn rate, average revenue per user, and CAPEX as well as competitio

by Jonathan Dryer (2020-06-06)

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Executive Summary

This report provides a market forecast for 2009, highlighting the major tour sapa từ hà nội issues among the three Korean mobile operators, SKT, KTF and LGT, including subscriber growth, churn rate, average revenue per user, and CAPEX as well as competition over the rival network technologies, CDMA and WCDMA.



In 2008, Korea's mobile subscriber base reached 45.61 million with the estimated penetration rate of 93.4%. ROA Holdings forecasts that the increase in subscribers will slow down and become stagnant to reach 46.8 million (penetration rate of 96%) in 2009.
In 2009, the ratio of WCDMA users is forecast to reach 57.3% (a 62.4% year-on-year increase), which will exceed that of CDMA users for the first time. Still, CDMA users account for a great share and will maintain a certain level by 2011.

With more than 90% of total population now using mobile phones in South Korea, it can be concluded that the strategy of focusing on quantitative growth does not work anymore. In this situation, a greater attention is being paid to new rate plans based on subscription commitment as well as how to provide monetary value to the customers in a differentiated manner. In 2009, each operator is expected to implement differentiated strategies based on qualitative change. In addition, tour sapa từ hà nội competition among market players in releasing bundled products will accelerate after the merger of KT and KTF.

Table of Contents :

Executive Summary

1. Current Situation & Prospects of CDMA/WCDMA Subscribers in South Korea

2. Key Data Analysis

2.1. Mobile Subscriber Base and Penetration Rate
2.2. Market Share and Mobile Users by Technologies (CDMA/WCDMA)
2.3. Overall ARPU & Data ARPU
2.4. Churn Rate Analysis
2.5. CAPEX by Mobile Operators

Glossary

List of Figures

[Figure 1] Subscribers by Mobile Operators and Penetration Rate
[Figure 2] CDMA / WCDMA Subscribers
[Figure 3] Overall ARPU & Data ARPU by Mobile Operators
[Figure 4] Churn Rate by Mobile Operators
[Figure 5] CAPEX by Mobile Operators

List of Tables

[Table 1] Mobile Subscribers in South Korea (December, 2008)

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