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Harley Quinn film gets SEO-friendly title to boost Birds of Prey sales

by Blondell Mortensen (2020-08-22)

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The Harley Quinn spin-off Birds of Prey has been renamed after an abyssal opening weekend at the box office.

The DC superhero film's name was simplified from Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn to Harley Quinn: Birds of Prey.

Warner Bros has admitted that the name change was to boost search engine optimization (SEO) to make it easier for fans to find it online as part of a 'search expansion for ticket sites,'  has reported. 

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Margot Robbie stars as Harley Quinn opened to disappointing box office figures under the title 'Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn'



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