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High Street shops slash prices by up to 78% in pre-Christmas price cut

by Louanne Flannery (2020-03-27)

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TONI&GUY is an international icon and leader in the hairdressing industry -; Desperate retailers are running their deepest ever pre-Christmas discounts as they chase a share of the nation's £82billion of festive spending.

The average discount is running at 43 per cent but could top 50 per cent by Christmas Eve for the first time, according to analysis by Deloitte.

The accountants said the current discounts range from 8 per cent to 80 per cent with the greatest savings to be found in the mid-market clothing category.

Most retailers have not brought in a blanket discount, but rather are implementing sales on certain items - such as up to 80 per cent off some clothing at Boohoo. 

Retailers have their deepest ever pre-Christmas discounts, including these above on the items pictured and Carphone Warehouse are offering reduced prices on some electrical items, while Boots, Gap and M&S are among those reducing some of their stock. 

Among the reduced items are a Samsung TV at down to £700 from £900, and a Huawei P30 Lite phone down from £280 to £230 at Carphone Warehouse.

A relatively mild autumn also means retailers are sitting on a mountain of coats, woollens, scarves and boots.





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Around 20 per cent of all retail spending occurs in the two months ahead of Christmas and retailers which fail to cash in during this crucial period face a bleak New Year.

The Black Friday sales event has the effect of bringing forward Christmas spending to the last weekend in November, but this effectively sucks the lifeblood out of town centres during December.

Lead consumer analytics partner at Deloitte, Jason Gordon, said: 'Retailers have faced a challenging year, as consumer confidence has continued to fall amidst macroeconomic uncertainties. 

M&S is offering this sequin long sleeve top for £21 instead of £35 - a saving of 40% (left), while Gap has a pair of high rise wide-leg crop jeans for £20 instead of £50 - which is 60% off (right) is selling a Samsung 65-inch Ultra HD TV for £700 instead of £900 - a saving of 22%

'In addition, the introduction of Black Friday in recent years means consumers have also come to expect an increasing amount of pre-Christmas discounting.

The result is a blending of promotions, one seeping into the next, and a steady price decline rather than a steep Boxing Day drop, reminiscent of Christmases past.

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