Strategic Architecture in Poultry Company

Erlinda Oktavia, Marimin Marimin, Setiadi Djohar

Abstract

The purpose of this study is to identify factors in the external environment affecting the poultry industry, analyze the business integration process of the company and know its internal factors, analyze the future of the poultry industry in Indonesia and formulate the strategic architecture of  PT Sierad Produce Tbk (SIPD) and its priority importance. Respondents in this study were determined using purposive sampling method. While the research method used is descriptive-qualitative with case study approach and using Analytical Hierarchy Process (AHP) as priority determination of interest.. The results of the research are several alternative SIPD strategy based on the main objective of the company, that is maximizing corporate integration, product development and market development. A strategic map as a strategic architecture design lane is created to illustrate the execution time of each alternative strategy. The business integration process at SIPD is currently not optimally developed, meaning that every stage of the production process is still a profit center. Achieving institutional markets with a contractual approach proves to ensure product survival.

Keywords

Industry Foresight; Poultry Industry; Strategic Architecture; Strategic Planning.

Full Text:

PDF

References

BPS. 2013. Indonesia Population Projection 2010-2035. Jakarta: Badan Perencanaan Pembangunan Nasional.

Bapokstra. 2016. Chicken Price Fluctuation. Buletin Direktorat Barang Kebutuhan Pokok dan Barang Penting. Kementerian Perdagangan.

Bradley, R., Pratt, R. M. E., Byrd, T. A & Simmons, L. 2011. The Role of Enterprise Architecture in the Quest for it Value. MIS Quarterly Executive. 10 (2): 19-27.

Bradley, R. V., Pratt, R. M. E., Byrd, T. A., Outlay, C. N & Wynn Jr, D. E. 2012. Enterprise architecture, IT effectiveness and the mediating role of IT alignment in US hospitals. Information Systems Journal. 22 (2): 97-127.

Daryanto, A. 2009. Dinamika Daya Saing Industri Peternakan. Bogor: IPB Press.

David, M. E., David, F. R & David, F. R. 2016. The Quantitative Strategic Planning Matrix: a New Marketing Tool. Journal of Strategic Marketing. 25 (4): 342-352.

Deblitz, C., Charry, A. A & Parton, K. A. 2005. Beef Farming Systems Across the World: an Expert Assessment from an International Cooperative Research Project (IFCN). Extention Farming Systems Journal. 12 (1): 1-14.

Dehbokry, G. S & Chew, E. K. 2015. Developing Business Architecture for SMEs: a Strategic Tool for Capability Orchestration and Managing Dynamisms. Journal of Innovation Management in Small and Medium Enterprise. 2015: 1-9.

Ditjennak. 2014. Konsumsi Daging Segar Indonesia. Jakarta: Kementerian Pertanian.

Dugo, T. H. N. 2011. Arsitektur strategi PT Petrokimia Gresik 2010-2020. Tesis. Bogor: Institut Pertanian Bogor.

Farida, N. 2016. Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance. Jurnal Dinamika Manjemen. 7 (1): 59-65.

Fjeldstad, Ø. D., Snow, C. C., Miles, R. E & Lettl, C. 2012. The Architecture of Collaboration. Strategic Management Journal. 33: 734-750.

GPMT. 2014. Harga Komoditi. Available at: www.asosiasi-gpmt.blogspot.co.id. August 19, 2017.

Hamel, G & Prahalad, C. K. 2000. Kompetisi Masa Depan; Strategi-strategi Terobosan untuk Merebut Kendali atas Industri Anda dan Menciptakan Pasar Masa Depan. Jakarta: Binarupa Aksara.

Kemendag. 2017. Peranan Infrastruktur dalam Rangka Meningkatkan Daya Saing Logistik Nasional. Available at: www.kemendag.go.id/pusdiklat/news/wawasan/32. August 19, 2017.

Krzyżanowska, M & Tkaczyk, J. 2015. Redefening Products as a Positioning Strategy: a Case of the Partnership for Health. International Journal of Management Cases. 17: 81-97.

Marimin. 2004. Teknik dan Aplikasi: Pengambilan Keputusan Kriteria Majemuk. Jakarta: Grasindo.

Markovic, M. R. 2008. Effective Organizational Change Management. Serbian Journal of Management. 3 (1): 119-125.

McMillin, K. W., Lampila, L. E. Marcy, J. A. 2012. Traceability in the Meat, Poultry and Seafood Industries. pp 565-595. In: Kerry JP (ed.). Advances in Meat, Poultry and Seafood Packaging. Cambridge: Woodhead Publishing Limited.

Micah, B. M. 2011. An Analysis of the Broiler Supply Chain in Swaziland: A Case Study of Manzini Region. Asian Journal of Agricultural Science. 3 (6): 492-499.

Nurfadillah, S. 2015. Daya Saing Ayam Ras Pedaging di Indonesia dalam Menghadapi Masyarakat Ekonomi ASEAN. Tesis. Bogor: Institut Pertanian Bogor.

Palma, M. J. A., Neailey, K & Roy, R. 2014. Business Process Re-Design Methodology to Support Supply Chain Integration. International Journal of Information Management. 34 (2): 167-176.

Pefindo. 2009. Poultry Industry. Available at: http://new.pefindo.com/files/id_poultry_200904.pdf. August 19, 2017.

Poultry Indonesia. 2016. Perunggasan Era MEA. Available at: http://www.poultryindonesia.com/read-new/perunggasan-era-mea. March 25, 2016.

Pusdatin. 2015. Outlook Komoditas Daging Ayam 2015. Jakarta: Kementerian Pertanian.

Putri, V. W & Yuniawan, A. 2016. Organizational Effectiveness: Social Capital and Competitive Advantage Approach. Jurnal Dinamika Manajemen. 7 (1): 76-90.

Putri, W. R., Samsusin, M. Rianto, E. Susilowati, I. 2017. Consumers’ Willingness to Pay for Halal Labelled Chicken Meat. Jurnal Dinamika Manajemen. 8 (1): 122-133.

Rismon, B. 2010. Arsitektur strategik Perum Pegadaian. Tesis. Bogor: Institut Pertanian Bogor.

Saptana & Daryanto, A. 2013. Dinamika Kemitraan Usaha Agribisnis Berdaya Saing dan Berkelanjutan. Pusat Sosial Ekonomi dan Kebijakan Pertanian. Badan Penelitian dan Pengembangan Pertanian. Kementerian Pertanian.

Saptana & Sumaryanto. 2009. Kebijakan Antisipatif terhadap Peraturan dan Kebijakan Perunggasan Pemerintah DKI 2010. Pusat Analisis Sosial Ekonomi dan Kebijakan Pertanian. Analisis Kebijakan Pertanian. 7 (4): 319-335.

SIPD. 2016. Annual Report PT Sierad Produce Tbk. Available at: http://www.sieradproduce.com/EN/investor/document/Pages/AnnualReport.aspx. March 17, 2016.

Siebers, L. Q., Zhang, T & Li, F. 2013. Retail Positioning through Customer Satisfaction: an Alternative Explanation to the Resource-Based View. Journal of Strategic Marketing. 21: 559-587.

Sugianto, L & Hartono, S. 2017. Enhancing Capability of Human Resources Innovation. Jurnal Dinamika Manajemen. 8 (1): 108-121.

Tangendjaja, B. 2010. Global Competitiveness of Poultry Production in South East Asia. Badan Penelitian dan Pengembangan Pertanian. Kementerian Pertanian. Wartazoa. 20 (4): 307-340

USDA. 2016. Livestock and Poultry: World Market and Trade. October 2016.

Widodo, A. E. 2008. Perumusan Arsitektur Strategik PT Sigma Utama Berbasis Kompetensi Inti. Tesis. Bogor: Program Pasca Sarjana Manajemen dan Bisnis Institut Pertanian Bogor

Windhorst, H. W. 2006. Changes in Poultry Production and Trade Worldwide. World’s Poultry Science Journal. 62 (4): 585-602.

Yang, S & Lynn, M. 2014. More Evidence Challenging the Robustness and Usefulness of the Attraction Efect. Journal of Marketing Research. 51: 508-513.

Yoshida, D. T. 2006. Arsitektur Strategik-Sebuah Solusi Meraih Kemenangan dalam Dunia yang Senantiasa Berubah. Jakarta: PT Elex Komputindo.


View Counter: Abstract - 53 and PDF - 47

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.