Barrier in Design Innovation of Fashion Business: Evidence from Indonesian Moslem Fashion SME

Rora P. Sari, Nabila Asad

Abstract

This paper aims to explore barriers that prevent Moslem fashion industry to adopt and indulge more innovative apparel and accesories design. As Moslem fashion gains more popularity in Indonesia, Moslem fashion is now adapting a more modern and contemporary approach rather than using the traditional method in designing the apparel and accessories product lines for the customers. Nevertheless, Moslem fashion industry also faced barriers in pursuing and creating an innovative product design in order to gain the competitive advantage in the industry. There were 70 personal communications conducted from SME Moslem fashion key personnels across Indonesia. This research applied qualitative approach, mostly using semi-structured interview’s techniques in exploring the barriers of innovation from each SMEs. As the result, it was found that human resource barrier (lack of skills and shortage of skilled staffs), operational resource barrier (rare raw materials and difficculties to find a high-quality material), financial problem (high cost in innovation, lack of fund and poor financial management) and imitations from competitors were the most prominent factors that prevent Moslem fashion SME brands to create innovative apparel design and innovative fashion product lines.

Keywords

Innovation; Barrier; Islamic Fashion; Moslem Fashion; Design Innovation.

Full Text:

PDF

References

Aly, R. 2017. The New Modesty: A New Age of Fashion is Dawning. UK: Stylist UK.

Anton, A. S., Muzakan, I., Muhammad, W. F., Syamsudin & Sidiq, N. P. 2015. An Assessment of SME Competitiveness in Indonesia. Journal of Competitiveness. 7 (2): 60-74.

Arvidsson, A & Niessen, B. 2014. Creative Mass. Consumption, Creativity and Innovation on Bangkok’s Fashion Markets. Consumption Markets and Culture. 18 (2): 111-132.

Bhardwaj, V & Fairhurst, A. 2010. Fast Fashion: Response to Changes in the Fashion Industry. The International Review of Retail, Distribution and Consumer Research. 20 (1): 165-173.

Chen, L. A., Hamide, D. X., Can, S & Stephen, W. 2014. Rethinking Hijab: Multiple Themes in Muslim Women’s Perception of the Hijab Fashion. Proceedings. Presented at the International Conference on Communication, Media, Technology and Design, Istambul, Turkey. 208-214.

Demirbas, D. 2010. How Do Entrepreneurs Perceive Barriers to Innovation? Empirical Evidence from Turkish SMEs. International Business. 1-23.

Departemen Perdagangan RI. 2014. Rencana Pengembangan Ekonomi Kreatif Indonesia 2025. Departemen Perdagangan Republik Indonesia.

Destria, S. D & Iskandar, B. P. 2013. Outlining the Promotion Strategy of Four Moslem Clothing. The Indonesian Journal of Business Administration. 2 (12): 1508-1518.

Direktorat Riset dan Pengembangan Ekonomi Kreatif Deputi Riset Edukasi dan Pengembangan Badan Ekonomi Kreatif. 2017. Data Statistik dan Hasil Survei Khusus Ekonomi Kreatif. Avaliable at: http://www.bekraf.go.id/profil/tugas/60-deputi-riset-edukasi-dan-pengembangan. November, 17 2017.

Farida, N. 2016. Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance. Jurnal Dinamika Manajemen. 7 (1): 59-65.

Hadjimanolis, A. 1999. Barriers to Innovation for SMEs in a Small Less Developed Country (Cyprus). Technovation. 19 (9): 561-570.

Hanzaee, K. H & Chitsaz, S. 2011. A Review of Influencing Factors and Constructs on the Iranian Women’s Islamic Fashion Market. Interdisciplinary Journal of Research in Business. 1(April): 94-100.

Irjayanti, M & Azis, A. M. 2012. Barrier Factors and Potential Solutions for Indonesian SMEs. Procedia Economics and Finance. 4: 3-12.

Jaswadi., Iqbal, M & Sumiadji. 2015. SME Governance in Indonesia-A Survey and Insight from Private Companies. Procedia Economics and Finance. 31: 387-398.

Jones, C. 2007. Fashion and Faith in Urban Indonesia. Fashion Theory - Journal of Dress Body and Culture. 11 (2-3): 211-232.

Kemenperin. 2016. Indonesia Kiblat Fashion Muslim Dunia. Available at: http://www.kemenperin.go.id/artikel/4051/Mimpi-Indonesia:-Kiblat-Fashion-Muslim-Dunia. January, 12 2017.

Kementerian Perindustrian RI. 2017. Hingga Oktober 2017. Nilai Ekspor Batik Lampaui USD 51 Juta. Available at: http://kemenperin.go.id/artikel/18591/Hingga-Oktober-2017,-Nilai-Ekspor-Batik-Lampaui-USD-51-Juta. January, 15 2018.

Kementerian Perindustrian RI. 2018. Fesyen Jadi Ujung Rantai Nilai Tambah Industri Tekstil. Available at: http://www.kemenperin.go.id/artikel/16945/Fesyen-Jadi-Ujung-Rantai-Nilai-Tambah-Industri-Tekstil. March, 20 2018.

Lai, S. L & To, W. M. 2015. Content Analysis of Social Media: A Grounded Theory Approach. Journal of Electronic Commerce Research. 16 (2): 138-152.

Larsen, P & Lewis, A. 2007. How Award-Winning SMEs Manage the Barriers to Innovation. Creativity and Innovation Management. 16 (2): 142-151.

Lewis, R. 2007. Veils and Sales: Muslims and the Spaces of Postcolonial Fashion Retail. Fashion Theory-Journal of Dress Body and Culture. 11 (4): 423-442.

LPPM Unpad. 2014. Bandung Creative Industry Report. Bandung.

Madrid-Guijarro, A., Garcia, D & Van Auken, H. 2009. Barriers to Innovation among Spanish Manufacturing SMEs. Journal of Small Business Management. 47 (4): 465-488.

OECD & Eurostat. 2005. Oslo Manual. Guidelines for Collecting and Interpreting Innovation Data. Paris: OECD.

Pesendorfer, W. 1995. Design Innovation and Fashion Cycles. The American Economic Review. 85 (4): 771-792.

Ren, T. 2009. Barriers and Drivers for Process Innovation in the Petrochemical Industry: a Case Study. Journal of Engineering and Technology Management. 26 (4): 285-304.

Saatcioglu, Y & Özmen, N. 2010. Analyzing the Barriers Encountered in Innovation Process Through Interpretive Structural Modelling: Evidence From Turkey. Yönetim ve Ekonomi. 17 (2): 207-225.

Sandberg, B & Aarikka-Stenroos, L. 2014. What Makes It so Difficult? a Systematic Review on Barriers to Radical Innovation. Industrial Marketing Management. 43 (8): 1293-1305.

Stendahl, M & Roos, A. 2008. Antecedents and Barriers to Product Innovation-a Comparison between Innovating and Non-Innovating Strategic Business Units in the Wood Industry. Silva Fennica. 42 (4): 659-681.

Sutapa, S., Mulyana, M & Wasitowati, W. 2017. The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance. Jurnal Dinamika Manajemen. 8 (2): 152-166.

Tabas, J., Beranová, M & Vavřina, J. 2011. Barriers to Development of the Innovation Potential in the Small and Medium-Sized Enterprises. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 59 (7): 447-458.

Tarlo, E. 2007. Hijab in London: Metamorphosis, Resonance and Effects. Journal of Material Culture. 12 (2): 131-156.

Ünay, F. G & Zehir, C. 2012. Innovation Intelligence and Entrepreneurship in the Fashion Industry. Procedia-Social and Behavioral Sciences. 41: 315-321.

Werner, H & Jurgen, J. 2012. Innovation Barriers across Firms and Countries. 426.

Witiastuti, R. S., Putri, V. W., Wijayanto, A & Sudarma, K. 2017. Improvement Efforts in Marketing Value Drivers through E-Marketing for Small and Medium-Sized Enterprises (SMEs) in Superior Processed Products in Semarang Regency, Indonesia. International Journal of the Computer, the Internet and Management. 25 (1): 21-24.

Woldesemait, M. 2012. The Rhetoric of the Modern Hijab. Independent Study Project (ISP) Collection. Paper. 1273. Available at: http://digitalcollections.sit.edu/isp_collection/1273. January, 12 2017.

Zhang, D & Di Benedetto, C. A. 2012. Radical Fashion and Radical Fashion Innovation. Journal of Global Fashion Marketing. 1 (4): 195-205.

Zuhdi, U. 2012. Analyzing the Influence of Creative Industry Sector to the National Economic Structural Changes by Decomposition Analysis: the Case of Indonesia. Procedia-Social and Behavioral Sciences. 65: 980-985.


View Counter: Abstract - 70 and PDF - 78

Refbacks

  • There are currently no refbacks.