Analisis Hubungan Jangka Panjang antara Anggota dengan Koperasi Jasa Keuangan

Eko Nur Udin Aziz

Abstract

Penelitian ini, dilakukan untuk mendeskripsikan dan menganalisis pengaruh Kemampuan Tenaga Pemasaran, Reputasi Lembaga dan Kepuasan Anggota terhadap Hubungan Jangka Panjang yang dimediasi oleh Kepercayaan Anggota, serta pengaruh Kemampuan Tenaga Pemasaran Terhadap Hubungan Jangka Panjang dan pengaruh Kepuasan Anggota terhadap Hubungan Jangka Panjang antara anggota dengan KJKS BMT Bina Ummat Sejahtera. Dari hasil analisis data atas model yang dikembangkan didapatkan nilai indeks pengukuran RMSEA (0.065), GFI (0.928), AGFI (0.822), TLI (0.936) dan CFI (0.968) berada dalam rentang nilai yang baik. Maka model ini dapat diterima karena secara umum model memiliki tingkat goodness of fit yang dapat diterima meskipun nilai chi square dan probabilitas diterima secara marginal. Dari pengujian terhadap enam hipotesis yang diajukan dalam penelitian ini semua hipotesis alternatif didukung yaitu H1, H2, H3, H4, H5 dan H6 dapat didukung.


This study aims to describe and to analyze the influence of salesforce ability, Institute reputation and Member Satisfaction toward Long Term Relationships, which are mediated by the trust of the members, as well as the influence of salesforce ability toward Long-Term Relationship and the influence of the members satisfaction toward Long-Term Relationships among members of the BMT KJKS Bina Ummat Sejahtera. Analysis of the data obtained the model developed index measuring the value of RMSEA (0065), GFI (0928), AGFI (0822), TLI (0936) and CFI (0968) is in the range of good value. In addition, this model can be generally accepted as the model which has level of goodness of fit and can be accepted even though the value of chi square and probability is marginally accepted. Examination of the six hypotheses proposed in this study whereas all received as the alternative hypothesis H1, H2, H3, H4, H5 and H6 can be supported.

Keywords

Salesforce Ability; Institute Reputation; Members Satisfaction; Trust Of The Members; Long Term Relationship

Full Text:

PDF

References

Al-Qur’an dan Terjemahannya. 1989. Diterjemahkan oleh Tim Penerjemah Karya Toha Putera. Semarang: Karya Toha Putra.

Bennett, R & Helen, G. 2001. Reputation, Trust and Supplier Commitment: The case of Shipping Company/Seaport. The Journal of Business & Industrial Marketing. Vol. 16, No. 67, pp: 424–338.

Chae, B., Rebecca, H & Sheu, C. 2005. Information Technology and Supply Chain Collaboration: Moderating Effect of Existing Relationships Between Partners. IEEE Transaction on Engineering Management. Vol. 52, No.4, pp: 440-449.

Dahlstrom, R., Nygaard, A & Plant, E. 2008. Exploring the Role of Governance in Sustainable Franchised Distribution Channels. University of Kentucky Von Allmen for Green Marketing.

Durand, A. L & Kozak, R. 2009. Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships. Journal of Marketing Management. Vol. 25, No. 9-10, pp: 1003-1025.

Ferdinand, A. 2005.Structural Equation Modelling Dalam Penelitian Manajemen. Semarang: Badan Penerbit UNDIP.

Gandhi, S & Kang, L. S. 2008. Customer Satisfaction, its Antecedent and Linkage Between Employee Satisfication and Customer Satisfication: A Study. Asian Journal of Business and Management Sciences. Vol. 1, No.1, pp: 129−137.

Hsu C. F & Lin, S. J. 2008. A National Customer Satisfaction Barometer: The Swedish Experience. International Journal of Human and Social Sciences. Vol. 3, No 2.

Kim, M & Jae-Hyeon, A. 2007. Management of Trust in The E-Marketplace: The role in Buyer’s Experience in Building Trust. Journal of informationTechnology. Vol 22, No. pp: 119.

Kotler, P & Keller, K. L. 2006. Marketing Management. Twelfth Edition, Pearson Prentice Hall. Pearson Education International.

Leach, M. P., Liu, A. H & Johnston, W. J. 2003. Electronic Procurement in Today’s High-Tech Firm. IMP 19th Annual Conference.

Medlin, C. 2005. Modelling Distributor Firm and Manufacturer Firm Working Relationship. Business, Interaction, Relationship and Networks.

Parasuraman. 1990. Delivery Quality Service: Balancing Customer Perceptions and Expectation. New York: The Free Press Adivision of Macmillan, Inc.

Pervan, S & Johnson, L. 2000. Reciprocity as a Fundamental Building Block of Relationship Marketing. ANZMAC 2000 Visionary Marketing for THE 21st Century: Facing the Challege.

Pullins, E. B., Reid, D. A & Plank, R. E. 2004. Gender Issues in Buyer-Seller Relationships: Does Gender Matter in Purchasing?. Journal of Supply Chain Management: A Global Review of Purchasing and Supply. Vol. 40, No. 3.

Rose, P. S & Fraser, D. R.1985. Financial institutions. United States: Business Publications.

Yang, D, J & Wu, J. M. 2007. Review and Prospect of Relationsip Marketing: A Citation Analysis. Contemporary Management Research. Vol. 3, No. 3, pp: 267-284.


View Counter: Abstract - 563 and PDF - 390

Refbacks

  • There are currently no refbacks.