Logaritmic Fuzzy Preference Programming Approach for Evaluating University Ranking Optimization

Assesing quality university’s website trough webometrics is becoming one of many measures in World Class University. To get good grades, so that it can compete with other universities in the world, it needs to be pursued strategies based on the achievement of the perspective of cost (expenses) and the condition of the availability and readiness of human resource (HR owned) by the institution. Webometrics ranking optimization tailored to the institutional capacity is absolutely necessary, in order to achieve the expected goals effectively and fuel-efficient. Therefore, this paper discussed the application of the Analytical Hierarchy Process with Logarithmic Fuzzy Preference Programming combination proved to covered of the methods FPP on the university web ranking optimization. From the results of sub-criteria weighting based on the perspective of cost and human resources, earned the highest ranking among other factors recommended monitoring the ranking of sites ahrefs (C332) and majesticseo (C331) as well as increasing the number of links from other websites (C321).


INTRODUCTION
The growth of Internet use, has penetrated the world of academics from educational institutions.It encourages universities in Indonesia to be able to compete with worldclass universities in order towards World Class University [1].World Class University is a measure used to rank universities in the world by using survey [2].Several quantitative studies to create a method measuring the quality of websites including The Times Higher Education Supplement (THES), Academic Ranking World Universities (ARWU), and webometrics as a benchmark for World Class University [3].To get a good ranking Webometrics, it is necessary to make some strategies for the performance of the university's web attainment increases, as the valuation parameters.Efforts made the university to achieving these objectives, should be adjusted to the readiness and availability of human resources and financial conditions (costs) to carry out activities related to the increase in ranking.ST3 Telkom is the College are concerned about the Webometrics rankings from year to year.It is considered important, because it is one indicator of the performance of institutions, is also a path to a higher education institution of quality [4].Limitations of HR and financial College encourages the campus to perform optimization ranking Webometrics.
Webometrics ranking optimization is a strategy to achieve quality objectives institutions, based on the indicators measured by the level of importance using fuzzy membership functions.From the measurement results, obtained on the actions required to be more precise and targeted in order to improve the Webometrics ranking [5].Based on these problems, further research needs to be done to optimize the Webometrics ranking is based on the perspective of human resources and cost in accordance with the conditions of Higher Education.The optimization using Analytical Hierarchy Process that supports human subjective judgments [6] with a combination of logarithmic Fuzzy Preference Programming.This method is effective to determine the priority of the variables of importance, and can overcome the flaws in the previous method [7].This method will be used to perform weighting on the variable webometrics.

Research Method
Webometrics ranking of universities is based on four indicators, Visibility (V), Size (S), Rich Files (R) and Scholar (Sc).From this indicators, then made the hierarchical structure of the test criteria and sub-criteria based on the perspective of cost (cost) which was discussed in a paper [5], as well as the perspective of human resources is shown in Figure 1.The criteria and sub criteria described by adaptation Webometrics Ranking of Concept Mapping [8].  Figure 1 describes the characteristics of HR (human resource) into sub characteristics of size, rich files, visibility and scholar.The experts (academics and practitioners) in the field of discussion webometrics determine the weight of interest between criteria based on human resources held by the institution.Specialists were made respondents in this study are 1 Chief and 1 Staff of Information Systems.Furthermore, the weighting of criteria and sub-criteria using Analytical Hierarchy Process approach LFPP.

Mathematical Equations
LFPP method is a refinement of the FPP method in a few cases resulted in the final value of the negative course this makes the solution is expected to be less valid.LFPP method involves a logarithmic function original to correct deficiencies FPP method.LFPP method can be formulated [7].
Using the same way, it is also calculated weighted assessment criteria pairwise comparisons between sub-criteria, obtain the following result.Table 2 shows the results of calculation of the weight of each criterion, then in Table 3 carried the highest ranking of 10 sub-criteria.From the calculation, we get majesticseo as the first rank and corporate documents as the tenth rank.Sub criteria on human resources perspective, then comparing the cost perspective (4).After comparison, there are seven sub-criteria are the same, with different weights.The weight of the sub criteria in the perspective of human resources and cost, and in total the, and obtained the first rank is ahrefs, and google scholar is the seventh rank.

CONCLUSION
Monitoring the university web ranking conducted through two websites and information providers, there are ahrefs and majesticseo which can be accessed free of charge, and requires a number of human resources of the people with low skills.The number of unique links that refer to the university's web, can be done by utilizing the resource apprentice students or intern students, to reduce costs.Increasing the number of pages on the web, in addition to be done alone by the unit Sisfo and public relations (writing daily news), can also be done through policies upload articles research and community service as a condition the demand letter of assignment for reporting lecturer performance.Increase the number of visitor traffic, to increase the number of backlinks, among others, performed by connecting the web to social media such as twitter, facebook, LinkedIn.Can also be done by making articles with headlines that really atracted.One of the parameters votes by webometrics is to see how many pages can be found by search engine Google, the cheapest way and can be done by a limited number of human resources is to include articles one by one through the Google Add URL or through Google Webmaster Tools.Google Scholar is one of webometrics assessment criteria used to calculate the scholar/excellent.Therefore, the need for awareness of each lecturer to reproduce the work, and upload it to your account each google scholar.
Making number of citations of scientific papers competition in college is the way to increase google scholar score.It is considered quite inexpensive, and requires the involvement of HR Information Systems parts are few in number.

Figure 1 .
Figure 1.Classification of human resource characteristics into sub characteristics of size, rich files, visibility, and scholar Calculation of weighted criteria and sub-criteria with the aim of improving the ranking Webometrics adjusted to the availability and readiness of Human Resources are calculated based on the formula (1).Eg.size = C1, Rich file = C2, Visibility = C3, Scolar = C4

Table 1 .
Level of importance of the four criteria from the perspective of Human Resource

Table 2 .
Result of The Calculation of Weighted Criteria

Table 4 .
Weighted Sub-Criteria Based on Human Resources and Cost Rank