The Analysis of Implementation Business Model Canvas At The E-Marketplace Dipeta Company

Ni Wayan Purnawati, Djoko Budiyanto Setyohadi


In the internet Era as now everything is easily accessible, obtaining good information, education, services even trade. E-Marketplace as a new innovation for interaction between buyer and seller can also encourage micro medium to promote his business. released by dipeta in the field of E-Marketplace of local culinary, which still require a lot of innovation to be able to attract customers and keep them. Innovation is also needed to be able to compete with other competitors on the E-Marketplace that engaged in the same. Hence the need for the implementation of the business model in this business model Canvas to get new business models to suit the wishes of the customer and an evaluation based on the strong and weak points of this business. The results of the implementation are expected to make the company's E-Marketplace is getting big and compete at a national level as an E-Marketplace of successful culinary attract customers


Business Model Canvas; E-Marketplace; Relationship; e-commerce

Full Text:



I. B. Hong and H. Cho, "The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust," International Journal of Information Management, vol. 31, no. 5, p. 469479, October 2011.

S. Tanev, E. Rasmussen and K. Hansen, "Business plan basics for engineers," in Start-Up Creation: The Smart Eco-efficient Built Environment, Odense, Denmark, University of Southern Denmark, 2016, pp. 21-37.

A. Segev, J. Gebauer and F. Frber, "Internet-Based Electronic Markets," EM Electronic Markets, vol. 9, no. 3, pp. 138-146, 1999.

R. Nathan, "E-marketplaces: New Challenges for Enterprise Policy, Competition and Standardisation," eEurope go Digital, Brussels, 2001.

S. Manurung and L. Dr., Strategi dan Inovasi Model Bisnis Meningkatkan Kinerja Usaha, Jakarta: Elex Media Komputindo, 2010`.

A. P. B. Barquet, M. G. d. Oliveira, C. R. Amigo, V. P. Cunha and H. Rozenfeld, "Employing the business model concept to support the adoption of productservice systems (PSS)," Industrial Marketing Management, vol. 42, no. 5, pp. 693-704, 2013.

A. Osterwalder and Y. Pigneur, Business Model Generation, Amsterdam: Modderman Drukwerk, 2009.

F. Rangkuti, Analisis Swot Teknik Membedah Kasus Bisnis, Jakarta: Gramedia Pustaka Utama, 2006.



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.