Green Consumer: Deskripsi Tingkat Kesadaran dan Kepedulian Masyarakat Joglosemar terhadap Kelestarian Lingkungan
(1) Jl. A Yani Tromol Pos 1 Pabelan Surakarta 57102
(2) Jl. A Yani Tromol Pos 1 Pabelan Surakarta 57102
Abstract
The main objective of this study was to assess the effect of variables specific to environmental consciousness and pro-environmental green product purchasing behavior in Yogyakarta, Solo, and Semarang. Descriptive statistics of variables produce differences in the environmental awareness of the 156 participants. Interesting finding of this study is that all models showed a significant effect at the same predictor variables (environmental knowledge, environmental attitude, recycling behavior, political action) on the purchase behavior of environmentally friendly products in general (general purchasing behavior) and specifically (recycling paper production , not tested on animal, organic fruits & vegetabels, ozone friendly aerosol and environmental friendly detergentl). The results also showed low knowledge of the community to preserve the environment can be a good reason for socialization and learning for the public about the importance of environmental conservation.
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