The Effect of Flexible Working Arrangements with Inter-role Conflict on Voluntary Turnover in the Freight Forwarding Industry

Nurun Ala Salehati, Rojuaniah Rojuaniah

Abstract

Changes in the way of working have begun to occur along with changes in the environment. This study aims to see the direct effect of flexible work arrangements in terms of flexibility of place and time with conflict between roles such asWork-Home and Home-Work Conflict and to see the moderating effect of strong ties to work (on the job embeddedness) and strong ties outside of work oroff the job embeddednessto voluntary turnover during the pandemic. This research was conducted through the distribution of questionnaires in October to December 2021 to 200 employees of the foreign-owned Transportation Management Services Industry assigned to the administration, finance, marketing and human resources departments operating in Indonesia. Structural Equation Model (SEM) with SmartPLS was used to analyze the data obtained. The results of the study show that flexible working arrangements has almost the same negative effect on Home-Work Conflict and Work-Home Conflict. And both conflicts have a positive effect on Voluntary Turnover with a greater positive influence on Home-Work Conflict and on the moderation of On and Off The Job Embeddedness found only in the moderating effect of Off The Job Embeddedness which moderates the positive influence between Home-Work Conflict and Voluntary Turnover..

Keywords

Flexible Working Arrangement, Work-Home Conflict, Home-Work Conflict, On and Off Job Embeddedness, Voluntary Turnover

Full Text:

PDF

References

Agichtein, E., Castillo, C., Donato, D., Gionis, A., & Mishne, G. (2008, February). Finding High- Quality Content in Social Media. In Proceed- ings of the 2008 International Conference on Web Search and Data Mining, 183-194.

Aileen, E., Gaberamos, O., Bernarto, I., & Pasaribu,

H. (2021). The Effect Of Social Media Mar- keting, Word of Mouth, And Effectiveness of Advertising on Brand Awareness and Pur- chase Intention on Grab Application Users Domicile of Tangerang. Enrichment: Journal of Management, 12(1), 426-441.

Ajina, A. S. (2019). The Perceived Value of Sociall Media Marketing: an Empirical Study of On- line Word of Mouth in Saudi Arabian Con- text. Entrepreneurship and Sustainability Is- sues, 6(3), 1512-1527.

Alves, H. C. F. M. R. (2010). Understanding the Ac- ceptance of Mobile SMS Advertising among Young Chinese Consumers. Psychology & Marketing, 30(6), 461-469.

Anantasiska, V., Suhud, U., & Usman, O. (2021). The Effect of Social Media Marketing Activities on Purchase Intention: a Case Study on E-com- merce Consumers. The International Journal of Social Sciences World , 4(1), 101–114.

Budiman, S. (2021). The Effect of Social and Person- ality Factor on Attitude Toward Brand and Purchase Intention. Jurnal Dinamika Manaje- men, 12(1), 41-52.

Chan, B., Purwanto, E., & Hendratono, T. (2020). Social Media Marketing , Perceived Service Quality , Consumer Trust and Online Pur- chase Intentions. Technology Reports of Kan- sai University, 62(10), 6265–6272.

Chen, C. F., & Chen, F. S. (2010). EXperience Qual- ity, Perceived Value, Satisfaction and Behav- ioral Intentions for Heritage tourists. Tourism Management, 31(1), 29–35.

Chen, S. C., & Lin, C. P. (2019). Understanding the Effect of Social Media Marketing Activities: the Mediation of Social Identification, Per- ceived Value, and Satisfaction. Technological Forecasting and Social Change, 140(3), 22-32.

Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The Influence of Perceived Social Media Mar- keting Elements on Consumer–brand Engage- ment and Brand Knowledge. Asia Pacific Jour- nal of Marketing and Logistics, 32(3), 695-720.

Chi, T., & Kilduff, P. P. D. (2011). Understanding Consumer Perceived Value of Casual Sports- wear: An Empirical Study. Journal of Retailing and Consumer Services, 18(5), 422-429.

Chrein, Y, Y, Lena Ellitan, R. S. H. L. (2021). the Effect of Perceived Social Media Marketing Activities on Brand Loyalty Through Brand Consciousness and Value Consciousness on Vivo Smartphone. Journal of Entrepreneurship & Business, 2(2), 96-105.

Cimperman, M., Brenčič, M. M., Trkman, P., & Stanonik, M. D. L. (2013). Older Adults’ Per- ceptions of Home Telehealth Services. Tele- medicine and E-Health, 19(10), 786-790.

Davis, F. D. (1989). Perceived Usefulness, Per- ceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340.

Edwards, F. (2016). An Investigation of Attention- Seeking Behavior through Social Media Post Framing. Athens Journal of Mass Media and Communications, 3(1), 25-44.

Emini, A. J. Z. (2021). Social Media Marketing and Purchase Intention: Evidence from Kosovo. Ekonomska Misao i Praksa, 30(2), 475-492.

Fenitra, R. M., & Haryanto, B. (2019). Factors Af- fecting Young Indonesian’s Intention to Pur- chase Counterfeit LuXury Goods. JDM (Jur- nal Dinamika Manajemen), 10(2), 289-283.

Frank, P. (2021). How Healthcare Changes Consumer Decision Making. Retrived at: https://www. linkedin.com/pulse/how-healthcare-chang- es-consumer-decision-making-patrick-frank. July, 2022

Gallarza, M. G., & Saura, I. G. (2006). Value Dimen- sions, Perceived Value, Satisfaction and Loy- alty: An Investigation of University Students’ Travel Behaviour. Tourism Management, 27(3), 437-452.

Gautam, V., & Sharma, V. (2017). The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Re- lationship with Special Reference to LuXury Fashion Brands. Journal of Promotion Man- agement, 23(6), 872-888.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS- SEM: Indeed a Silver Bullet. Journal of Market- ing Theory and Practice, 19(2), 139-152.

Hill, R. J., Fishbein, M., & Ajzen, I. (1977). Belief, Attitude, Intention and Behavior: an Intro- duction to Theory and Research. Contempo- rary Sociology, 6(2), 244.

Kamal, S. A., Shafiq, M., & Kakria, P. (2020). In- vestigating Acceptance of Telemedicine Services through an EXtended Technology Acceptance Model (TAM). Technology in So- ciety, 60(2), 1-10.

Kaplan, A. M., & Haenlein, M. (2011). The Early Bird Catches The News: Nine things you should Know about Micro-blogging. Business Horizons, 54(2), 105-113

Kaplan, N. (2019). Big Data, Consumer Behavior And The Consumer Packaged Goods Blindspot. Retrived at:https://www.forbes.com/sites/ forbestechcouncil/2019/09/05/big-data- consumer-behavior-and-the-consumer-pack- aged-goods-blindspot/?sh=60538c1b6ce5. July, 2021.

Kemp, S. (2022). Digital 2022: Indonesia. Retrived at:https://datareportal.com/reports/digital- 2022-indonesia. July, 2022.

Kim, A. J., & Ko, E. (2012). Do Social Media Mar- keting Activities enhance Customer Equi- ty? An Empirical Study of LuXury Fashion Brand. Journal of Business Research, 65(10), 1480-1486.

Kim, H. W., Chan, H. C., & Gupta, S. (2007). Val- ue-based Adoption of Mobile Internet: An Empirical Investigation. Decision Support Sys- tems, 43(1), 111-126.

Liu, C., Bao, Z., & Zheng, C. (2019). EXploring Consumers’ Purchase Intention in Social Commerce: An Empirical Study based on Trust, Argument Quality, and Social Pres- ence. Asia Pacific Journal of Marketing and Lo- gistics, 31(2), 378-397.

Morwitz, V. (2014). Consumers’ Purchase Inten- tions and their Behavior. Foundations and Trends in Marketing, 7(3), 181-230.

Morey, T., Forbath, T., & Schoop, A. (2015). Cus- tomer data: Designing for transparency and trust. Harvard Business Review, 93(5), 96-105.

Moslehpour, M., Dadvari, A., Nugroho, W., & Do,

B. R. (2021). The Dynamic Stimulus of So- cial Media Marketing on Purchase Intention of Indonesian Airline Products and Services. Asia Pacific Journal of Marketing and Logistics, 33(2), 561-583.

Nurhayati-Wolf, H. (2021). Social Media in Indonesia

- Statistics & Facts. Retrived at: https://www. statista.com/topics/8306/social-media-in- indonesia/#topicHeader_wrapper. June, 2021.

Poturak, M., & Softic, S. (2019). Influence of So- cial Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity.

Eurasian Journal of Business and Economics, 12(23), 17-43.

Prama, N. (2019). Halodoc Jadi Aplikasi Populer Un- tuk Mencari Informasi Kesehatan. Retrived at: https://nextren.grid.id/read/011902663/ halodoc-jadi-aplikasi-populer-untuk-mencari- informasi-kesehatan?page=all, July 2020.

Sauthier, A. (2020). Are You Using The Right For- mula To Calculate Your Social Media Engage- ment Rate? Forbes. Retrived at: https:// www.forbes.com/sites/forbesagencycoun- cil/2020/05/14/are-you-using-the-right-for- mula-to-calculate-your-social-media-engage- ment-rate/?sh=4e159a8f50b8. June, 2021

.

Schiffman, L.G. and Kanuk, L. L. (2007). Consumer Behavior, 9th ed. New Jersey: Prentice-Hall.

Seo, E. J., & Park, J. W. (2018). A Study on the Ef- fects of Social Media Marketing Activities on Brand Equity and Customer Response in the Airline Industry. Journal of Air Transport Management, 66(8), 36-41.

Setyowati, D. (2021). Halodoc Disuntik Investor Ka- kap, Startup Kesehatan Makin Dilirik. Katada- ta.Co.Id. Retrived at: https://katadata.co.id/ desysetyowati/digital/607ff6c2d6695/ halodoc-disuntik-investor-kakap-startup-ke- sehatan-makin-dilirik. July, 2022)

Slovin, M.J., 1960. Sampling. New York: Simon and Schuster Inc.

Song, H. J., Lee, C. K., Park, J. A., Hwang, Y. H., & Reisinger, Y. (2015). The Influence of Tour- ist EXperience on Perceived Value and Sat- isfaction with Temple Stays: the EXperience Economy Theory. Journal of Travel and Tour- ism Marketing, 32(4), 401-415.

Taylor, B. (2019). Understanding Consumer Prefer- ences from Social Media Data. NIM Market- ing Intelligence Review, 11(2), 48–53.

Taylor, C. R. (2004). Consumer Privacy and the Mar- ket for Customer Information. The RAND Journal of Economics, 35(4), 631-650.

Tuten, C. A. and T. (2010). Creative Strategies in Social Media Marketing: an EXploratory Study of Branded Social Content and Con- sumer Engagement. Psychology & Marketing, 30(6), 461-469.

Manzoor, U., Sajjad Ahmad Baig, Muhammad Hashim, & Abdul Sami. (2020). Impact of Social Media Marketing on Consumer’s Pur- chase Intentions: the Mediating role of Cus- tomer Trust. International Journal of Entrepre- neurial Research, 3(2), 41-48.

Venkatesh, V., & Davis, F. D. (2000). Theoretical extension of the Technology Acceptance Model: Four longitudinal field studies. Man- agement Science, 46(2), 186-204.

Yadav, M., & Rahman, Z. (2018). The Influ- ence of Social Media Marketing Activities on Customer Loyalty: A Study of E- commerce Industry. Benchmarking, 25(9), 3882-3905.

Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: a Means-end Mod- el and Synthesis of evidence. Journal of marketing, 52(3), 2-22.

Zhafirah, U. (2019). the Influence of Social Media Advertising Towards Purchase Intention of E-Commerce : a Study among. International Conference on Rural Development and Entre- preneurship 2019, 5(1), 1024-1035.


View Counter: Abstract - 306 and PDF - 322

Refbacks

  • There are currently no refbacks.