Marketing Strategy for Tutoring Institutions for Increasing the Number of Learners

Abstract

Tutoring institutions have a crucial role to play in increasing access and participation in education outside the formal school environment. However, many tutoring agencies face challenges in increasing the number of learners. This study aims to identify effective marketing strategies to increase the number of learners in tutoring institutions. This study aims to explore and analyze marketing strategies that can be used by tutoring agencies to increase the number of learners. Thus, this research is expected to provide practical guidance for these institutions in developing effective marketing strategies. This study used a qualitative approach with in-depth interviews with management and staff of tutoring institutions that succeeded in increasing the number of learners. Data is analyzed using content analysis techniques to identify effective marketing strategies. The results revealed a number of marketing strategies that succeeded in increasing the number of students in tutoring institutions. These strategies include the use of social media, cooperation with formal schools, discount programs, and creative promotional campaigns. Marketing strategies that focus on the unique advantages and benefits of tutoring agencies have also proven effective. An effective marketing strategy can be an important tool in increasing the number of learners in tutoring institutions. By understanding the success of the marketing strategies used by successful agencies, other tutoring agencies can adopt a similar approach to achieve their goals. This research has important implications for tutoring agencies and relevant stakeholders. They can leverage the findings of this research in developing more effective marketing strategies to increase the number of their learners. In addition, this research also has the potential to contribute to the development of non-formal education more broadly, by improving access and quality of education outside the formal school environment.