Digital Marketing Strategy in Increasing Education Business Competitiveness

Abstract

Education in Surakarta is a rapidly growing industry with increasingly fierce competition. In the digital age, marketing has become a key element to increase the competitiveness of education businesses in this city. Various educational institutions compete to attract prospective students and university students by adopting diverse digital marketing strategies. However, the success and effectiveness of digital marketing strategies in increasing the competitiveness of education businesses in Surakarta need to be evaluated in depth. This study aims to investigate the role of digital marketing strategies in increasing the competitiveness of education businesses in Surakarta. This research will use qualitative design with observational data collection techniques, interviews and documentation. Data validity using source trianggulation, data analysis with from data from interviews and observations were analyzed using a qualitative content analysis approach. The results of the study will provide deep insight into how digital marketing strategies can improve the competitiveness of education businesses in Surakarta. It will include findings on the most effective strategies in achieving marketing goals conclusion on the important role of digital marketing in improving the competitiveness of education business in Surakarta and practical recommendations for educational institutions that want to improve digital-based business marketing. The novelty of this research is its focus on the specific context of Surakarta and an in-depth understanding of successful digital marketing strategies in enhancing the competitiveness of education businesses in the region. The research also explores the factors that influence the success of digital marketing in an educational context.