Management of Sports Recreation Basil Beach Tourism in Kendal Regency

Abstract

This study aims to analyze the management of recreational sports in Kemangi Beach Tourism in Kendal Regency. The research method used is a qualitative method with a qualitative descriptive approach. The research location is Indah Kemangi Beach, Jungsemi Village, Cepiring District, Kendal Regency. The research was conducted in June 2023.

Instruments and data collection methods include interviews, observation, and documentation. Interview guides are used to guide interactions with tourist attraction managers, while tape recorders are used to record interviews. Direct observations were made at Pantai Indah Kemangi to gain a deeper understanding of recreational sports management. In addition, data was also obtained through documentation from the tourism object manager.

The validity of the data is processed through triangulation of data sources from the manager of the Pantai Indah Kemangi tourist attraction. Data analysis was carried out inductively, starting from data reduction, data presentation, to drawing conclusions or verification. Data reduction includes selecting, abstracting, and compiling raw data. Presentation of data includes writing narrative text, matrices, graphs and charts to facilitate understanding. Conclusions are drawn based on the analysis of the results of the data that has been collected.

The results of this study describe a comprehensive picture of recreational sports management at Pantai Indah Kemangi. Management related to facilities, human resources, environmental awareness, as well as challenges and opportunities identified from the perspective of managers and management of tourism objects. These findings provide an in-depth understanding of tourism management efforts that focus on recreational sports. This research provides a valuable contribution to efforts to improve and develop recreational sports management in similar destinations. Directed at improving services, training human resources, and integrating sustainable principles, the results of this study are expected to be a guide for the desire and improvement of the quality of the tourist experience at Pantai Indah Kemangi.