Author Details

Rahadini, Marjam Desma, Study Program of Management, Faculty of Economics, Universitas Slamet Riyadi Surakarta, Indonesia, Indonesia

  • Vol 11, No 1 (2024): February 2024 - Articles
    Applying Structural Equational Model (SEM) to Analysis of Perceived Social Media Influence on Intention to Buy Online Store by Consumer Trust and Hedonic Brand Image
    Abstract  PDF