Analysis of Distribution Chain of Arabica Coffee in Semarang Regency in 2015

Abstract

The research aims to determine the flow of distribution chain of Arabica coffee, the actors of distribution chain of Arabica coffee, and the profit margin enjoyed by each actor of distribution chain of Arabica coffee in Semarang Regency. A method used in this research is the mixed method. The location of research is taken in two Districts that have a high production of Arabica coffee those are Getasan District and Banyubiru District. The samples taken in this research consist of 44 coffee farmers, 5 collectors of coffee fruit, 2 wholesalers of coffee fruit, and 3 sellers of Arabica coffee. The data analysis method uses two approaches those are the interactive qualitative using the analysis of the supply chain system and the quantitative descriptive using the analysis of the marketing margin. Based on the research result from the three subject matters, there are three marketing patterns of Arabica coffee those are: (1) The distribution pattern of farming that is existing grows naturally and conforms to the development, needs and capabilities of the actors; the actors in this pattern are the farmers, collectors, wholesalers, retailers, and consumers; (2) The margin that occurs in a pattern growing naturally causes the price difference that is quite large in pattern I of margin about Rp 28,000.00, in pattern II about Rp 20,000.00, and in pattern III about Rp 10,000.00, and the biggest profit is in the collectors so the selling price of the farmers is lower than the market price.