PERILAKU MASYARAKAT DALAM MENUNJANG PROGRAM SAPTA PESONA DI DESA WISATA NONGKOSAWIT KECAMATAN GUNUNGPATI KOTA SEMARANG

Abstract

The aims of this research is to know tourist attractions in the Nongkosawit Tourism Village, and analyze community behavior on supporting the Sapta Pesona program in the
Nongkosawit Tourism Village.. This research is a descriptive study with quantitative approach. The sample in this research is the community related with tour packages or
tourism activities in the Nongkosawit Tourism Village that includes the Village Government (Village Head), Pokdarwis Kandang Gunung, arts groups, household/craft
industries, breeders and farmers which amounts to 47 people. The sampling technique used total sampling. The results showed that tourist attractions of three indicators of tourist
destination requirements in Nongkosawit Tourism Village have been fulfilled, from the element of something to see in the form of rice fields view, cultural attractions of Kuda
Lumping, and Kuntulan, from the element of something to do in the form of traditional agricultural education tourism, learning gamelan music, and outbond ancient games kid,
from the element of something to buy in the form of jenitri handicrafts and various foods from cassava. Tourist attractions of three indicators of types tourist attractions have been
fulfilled, from natural conditions in the form of Curug Mah Tukung, and animal husbandry of cow,goat,chicken ,man-made attractions in the form of Omah Pang, and cultural
attractions in the form of Kirab Pusaka Kyai Bende traditions,angkrek wayang art, typical food of rice tedun and typical drink of wedang rojo. The existing attractions are
complemented by transportation, accommodation, service facilities and infrastructure to support tourism activities in the Nongkosawit Tourism Village. Community behavior on
supporting the Sapta Pesona program is calculated using descriptive statistics including good criteria with a score of 110,5. The safe element scores 107,5 including good criteria,
the orderly element scores 115,3 including very good criteria, the clean element scores 109,6 including good criteria, the cool element scores 115,5 including very good criteria, the
beautiful element scores 115,7 including very good criteria, the friendly element scores 126,5including very good criteria, and the memorable element scores including sufficient
criteria.

Tujuan dari penelitian ini adalah (1) mengetahui atraksi wisata di Desa Wisata Nongkosawit, (2) menganalisis
perilaku masyarakat dalam menunjang program Sapta Pesona di Desa Wisata Nongkosawit. Penelitian ini
adalah penelitian deskriptif dengan pendekatan kuantitatif. Sampel dalam penelitian adalah masyarakat yang
terkait pelaksanaan paket wisata/kegiatan kepariwisataan di Desa Wisata Nongkosawit yang meliputi
Pemerintah Desa (Lurah), Pokdarwis Kandang Gunung, kelompok kesenian, pelaku industri rumah
tangga/kerajinan, pengelola peternakan dan petani yang berjumlah 47 orang. Teknik sampling yang digunakan
adalah total sampling. Hasil penelitian menunjukkan bahwa atraksi wisata dari tiga indikator syarat destinasi
wisata di Desa Wisata Nongkosawit telah terpenuhi,dari unsur something to see berupa pemandangan
persawahan, atraksi budaya kesenian Kuda Lumping, dan Kuntulan, dari unsur something to do berupa wisata
edukasi pertanian tradisional, belajar nabuh gamelan, dan outbond dolanan bocah tempo dulu, dari unsur
something to buy berupa kerajinan jenitri dan aneka makanan dari singkong. Atraksi wisata dari tiga indikator
jenis atraksi wisata telah terpenuhi, dari daya tarik keadaan alam berupa Curug Mah Tukung, dan peternakan
sapi, kambing, ayam, dari daya tarik buatan manusia berupa Omah Pang, dan dari daya tarik budaya berupa
tradisi Kirab Pusaka Kyai Bende, kesenian wayang angkrek, makanan khas nasi tedun dan minuman khas
wedang rojo. Atraksi yang telah ada dilengkapi dengan transportasi,akomodasi,fasilitas pelayanan,dan
infrastruktur untuk mendukung kegiatan kepariwisataan di Desa Wisata Nongkosawit. Perilaku masyarakat
dalam menunjang program Sapta Pesona yang dihitung menggunkana statistik deskriptif termasuk kriteria baik
dengan skor 110,5. Unsur aman skornya 107,5 termasuk kriteria baik, unsur tertib skornya 115,5 termasuk
kriteria sangat baik, unsur bersih skornya 109,6 termasuk kriteria baik, unsur sejuk skornya 115,5 termasuk
kriteria sangat baik, unsur indah skornya 115,7 termasuk kriteria sangat baik, unsur ramah skornya 126,5
termasuk kriteria sangat baik, dan unsur kenangan skornya 83,3 termasuk kriteria cukup