STEPS IN THE MOVES OF KEYNOTE SPEECHES IN MOBILE PHONE LAUNCHING EVENTS AS POINTERS IN TEACHING PUBLIC SPEAKING
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Abstract
Genre approach suggests teachers to use authentic materials in teaching as a kind of genre has different moves. A keynote speech is a kind of genre which has specific moves constructing it. Steps in the moves of a keynote speech are needed as pointers in teaching public speaking to give guidance for students in constructing a keynote speech. Cultural background of both the speaker and the audience should be put into consideration when a keynote speech is developed.
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